Rms Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Rms sales on Amazon US totaled 85,200 units in July 2026 (▼ 29.6% vs. the prior month), generating an estimated $2,667,285 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 82.2% of unit volume and 51.1% of revenue, while a typical listing is priced at $75.13. The keyword itself pulled 18,363 Amazon queries over the same period (▼ 15.0% MoM).
Zooming out to the 12-month window ending July 2026, the rms Top 50 moved 1,110,600 units and $32,849,657 in cumulative sales — an average of 92,550 units and $2,737,471 per month. Monthly throughput topped out at 196,800 units in November 2025 and dipped to 43,950 in May 2026, leaving the latest reading 0.3% lower than August 2025.
Rms Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
85.2K
▼ 29.6% MoM
Monthly Revenue 2026/07
$2.7M
▼ 33.4% MoM
Top 10 Market Share 2026/07
82.2%
Rms Market Share & Sales Concentration on Amazon US — July 2026
The most-sold rms listing on Amazon US in July 2026 is ASIN B0DM4D187H (Brand: Palladio), which sold 30,000 units at $12.59 apiece — equal to 35.2% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 70,000 units and $1,363,180 in July 2026 — 82.2% of unit volume and 51.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Rms' on Amazon
July 2026
Is 82.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DM4D187H
Palladio Under Eye Brightener, Conceal, Brightens, Reduces Appearance of Dark Circles, With Caffeine Peptides & Vitamin E, Tired Skin Color Correcting Brightener & Primer, Light to Medium (Soft Pink)
30K
▲ 200.0%vs. prior month
$367.5K
latest month
12-month trend
B0B9YHX8DX
Wonderskin Lip Stain – Long Lasting, Waterproof, Lip Tint Peel Off Masque | Transfer-proof nude lip tint with comfortable all-day wear for natural-looking lips from day to night.
10K
▼ 50.0%vs. prior month
$220K
latest month
12-month trend
B00U9TWCXU
RMS Deluxe Sock Aid - Socks Helper with Foam Handles for Regular Socks | Help put on socks without bending, an independent dressing aid for limited mobility
8K
▼ 11.1%vs. prior month
$79.8K
latest month
12-month trend
B08TPCHYLW
Lancôme Lash Idôle - Volumizing Mascara - Black - Instant Volume & Lift | Lash-Lifting Mascara for Instant Volume, Length & Lift - With Smudge-Proof Formula - 24H Wear Lengthening
8K
▼ 84.0%vs. prior month
$240K
latest month
12-month trend
B071JL6LLL
AstroAI Digital Multimeter, True RMS 6000 Counts Auto-Ranging Volt Meter for Automotive & Home Electrical Troubleshooting, AC/DC Voltage Current Resistance Continuity Capacitance Temperature Tester
4K
▲ 33.3%vs. prior month
$140K
latest month
12-month trend
B08MWRYZML
RMS 34 Inch Extra Long Reacher Grabber - Foldable with Rotating Jaw (Blue) | Mobility Aid Reaching Tool to retrieve household items from floors, shelves, vehicles and tight spaces
4K
▲ 0.0%vs. prior month
$36K
latest month
12-month trend
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Best Rms Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Palladio is the best-performing rms brand in July 2026, moving 30,000 units across 1 ASIN for 42.9% of Top 10 volume. RMS follows with 16,000 units (22.9%), ahead of Wonderskin on 10,000 units (14.3%).
With 6 brands splitting the Top 10 and 80.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.59 to $19.80, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Palladio
1 ASIN in Top 10
42.9%
Units
30K
Revenue
$367.5K
Avg. price
$12.59
B0DM4D187H
$12.59·★4.1·6.9K revsPalladio Under Eye Brightener, Conceal, Brightens, Reduces Appearance of Dark Circles, With Caffeine Peptides & Vitamin E, Tired Skin Color Correcting Brightener & Primer, Light to Medium (Soft Pink)
Units sold30K
RMS
5 ASINs in Top 10
22.9%
Units
16K
Revenue
$217.7K
Avg. price
$16.99
B00U9TWCXU
$9.97·★4.5·42.2K revsRMS Deluxe Sock Aid - Socks Helper with Foam Handles for Regular Socks | Help put on socks without bending, an independent dressing aid for limited mobility
Units sold8KB08MWRYZML
$8.99·★4.6·19.5K revsRMS 34 Inch Extra Long Reacher Grabber - Foldable with Rotating Jaw (Blue) | Mobility Aid Reaching Tool to retrieve household items from floors, shelves, vehicles and tight spaces
Units sold4KB07PHL4DKP
$36.99·★4.8·28.1K revsRMS 2-Pack 32 Inch Extra Long Grabbers Reachers with Rotating Jaw (Blue) | Mobility Aid Reaching Tool to retrieve household items from floors, shelves, vehicles and tight spaces
Units sold2KB0124XEUYC
$19.99·★4.7·6.4K revsRMS Ultra Soft 4-Layer Washable and Reusable Incontinence Bed Pad, 34"x36" | Premium Quilted Bed Pad for Incontinence, waterproof reusable protector helps keep mattresses, furniture and wheelchairs dry
Units sold1KB075NP1TPS
$8.99·★4.5·15.3K revsRMS Premium Leg Lifter with Hand Strap and Foot Loop, 42 Inch | Leg Lifter Strap, Helps lift a weak leg into bed, a wheelchair, chair or car without reaching down or using your hands
Units sold1K
Wonderskin
1 ASIN in Top 10
14.3%
Units
10K
Revenue
$220K
Avg. price
$19.80
B0B9YHX8DX
$19.80·★3.8·32.4K revsWonderskin Lip Stain – Long Lasting, Waterproof, Lip Tint Peel Off Masque | Transfer-proof nude lip tint with comfortable all-day wear for natural-looking lips from day to night.
Units sold10K
Trending Rms Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0DM4D187H leads positive momentum with ▲ 200.0% MoM growth on 30K units, with B0GWL4KVZM close behind at ▲ 150.0% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DM4D187H
Palladio Under Eye Brightener, Conceal, Brightens, Reduces Appearance of Dark Circles, With Caffeine Peptides & Vitamin E, Tired Skin Color Correcting Brightener & Primer, Light to Medium (Soft Pink)
Price
$12.59
Rating
4.1
Reviews
6.9K
Latest month sales
B0GWL4KVZM
2026 Upgraded FS899L Digital Multimeter, 6000 Counts True RMS Auto-Ranging AC/DC Voltage Tester, NCV Capacitance Meter, USB-C Rechargeable Color Screen with 2 Alligator Clips
Price
$35.99
Rating
4.4
Reviews
46
Latest month sales
B0GRZ9ZJV8
2026 Upgraded FS899L Digital Multimeter, Color Screen, USB-C with 20pcs Silicone Multimeter Test Leads Kit, Rechargeable, Auto-Ranging, 6000 Counts True RMS AC/DC Voltage, NCV, Capacitance Tester.
Unlock to view ASIN details and product titles
Price
$35.99
Rating
4.3
Reviews
46
Latest month sales
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