Revlon Lipstick Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Revlon Lipstick sales on Amazon US totaled 88,300 units in July 2026 (▼ 43.1% vs. the prior month), generating an estimated $1,114,053 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.9% of unit volume and 74.4% of revenue, while a typical listing is priced at $8.00. The keyword itself pulled 37,386 Amazon queries over the same period (▲ 5.6% MoM).
Zooming out to the 12-month window ending July 2026, the revlon lipstick Top 50 moved 1,187,300 units and $14,310,895 in cumulative sales — an average of 98,942 units and $1,192,575 per month. Monthly throughput topped out at 155,100 units in June 2026 and dipped to 50,900 in May 2026, leaving the latest reading 12.3% higher than August 2025.
Revlon Lipstick Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
88.3K
▼ 43.1% MoM
Monthly Revenue 2026/07
$1.1M
▼ 55.3% MoM
Top 10 Market Share 2026/07
58.9%
Revlon Lipstick Market Share & Sales Concentration on Amazon US — July 2026
The most-sold revlon lipstick listing on Amazon US in July 2026 is ASIN B0032RMX3U (Brand: Clinique), which sold 30,000 units at $25.00 apiece — equal to 34.0% of every unit tracked in this report and 10.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 52,000 units and $829,020 in July 2026 — 58.9% of unit volume and 74.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Revlon Lipstick' on Amazon
July 2026
Is 58.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0032RMX3U
Clinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight
30K
▼ 62.5%vs. prior month
$685.8K
latest month
12-month trend
B01G3O06KA
REVLON ColorStay Longwear Lip Liner, 640 Raisin, 0.01 oz | Longwear lip liner with built-in sharpener. Rich color with smooth, easy-glide application.
3K
▼ 40.0%vs. prior month
$24.5K
latest month
12-month trend
B01KI40DIQ
REVLON Kiss Balm with Sunscreen SPF 20, 035 Berry Burst, 0.09 oz | Tinted lip balm infused with natural fruit oils. Up to 8 hours of moisture with SPF 20 protection.
3K
▲ 0.0%vs. prior month
$14.9K
latest month
12-month trend
B010GNWPMQ
wet n wild Silk Finish Lipstick, Hydrating Rich Buildable Lip Color, Formulated with Vitamins A,E, & Macadamia for Ultimate Hydration, Cruelty-Free & Vegan - Cherry Frost
3K
▲ 0.0%vs. prior month
$3K
latest month
12-month trend
B07XTTHXND
Revlon Super Lustrous Lipstick, 764 On the Mauve, 0.15 oz | Creamy lipstick with microfine pigments for rich, lightweight color. Conditioning formula for soft, fuller-looking lips.
3K
▲ 0.0%vs. prior month
$20.4K
latest month
12-month trend
B07W59CNXQ
MAYBELLINE Super Stay Matte Ink Liquid Lipstick Makeup, Long Lasting High Impact Color, Up to 16H Wear, Mover, Brown, 1 Count, Packaging May Vary
2K
▼ 33.3%vs. prior month
$19.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Revlon Lipstick Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Clinique is the best-performing revlon lipstick brand in July 2026, moving 30,000 units across 1 ASIN for 57.7% of Top 10 volume. REVLON follows with 15,000 units (28.8%), ahead of wet n wild on 3,000 units (5.8%).
With 5 brands splitting the Top 10 and 92.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $1.00 to $25.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Clinique
1 ASIN in Top 10
57.7%
Units
30K
Revenue
$685.8K
Avg. price
$25.00
B0032RMX3U
$25.00·★4.5·18.5K revsClinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight
Units sold30K
REVLON
6 ASINs in Top 10
28.8%
Units
15K
Revenue
$104.6K
Avg. price
$7.02
B01G3O06KA
$8.57·★4.5·23.7K revsREVLON ColorStay Longwear Lip Liner, 640 Raisin, 0.01 oz | Longwear lip liner with built-in sharpener. Rich color with smooth, easy-glide application.
Units sold3KB01KI40DIQ
$4.97·★4.6·17K revsREVLON Kiss Balm with Sunscreen SPF 20, 035 Berry Burst, 0.09 oz | Tinted lip balm infused with natural fruit oils. Up to 8 hours of moisture with SPF 20 protection.
Units sold3KB07XTTHXND
$6.87·★4.5·41.8K revsRevlon Super Lustrous Lipstick, 764 On the Mauve, 0.15 oz | Creamy lipstick with microfine pigments for rich, lightweight color. Conditioning formula for soft, fuller-looking lips.
Units sold3KB001P2JZBC
$9.51·★4.5·24.2K revsREVLON ColorStay Overtime Lipcolor, 350 Bare Maximum, 0.07 fl oz | Dual-ended liquid lipstick with clear lip gloss. Moisturizing ingredients. Won't smudge, bleed or feather.
Units sold2KB0759HSBQC
$5.92·★4.6·10.7K revsRevlon Kiss Exfoliating Lip Balm, Sugar Mint, 0.09 oz
Units sold2KB07XTTDTWR
$6.26·★4.5·41.8K revsRevlon Super Lustrous Lipstick, 755 Bare It All, 0.15 oz | Creamy lipstick with microfine pigments for rich, lightweight color. Conditioning formula for soft, fuller-looking lips.
Units sold2K
wet n wild
1 ASIN in Top 10
5.8%
Units
3K
Revenue
$3K
Avg. price
$1.00
B010GNWPMQ
$1.00·★4.3·65.3K revswet n wild Silk Finish Lipstick, Hydrating Rich Buildable Lip Color, Formulated with Vitamins A,E, & Macadamia for Ultimate Hydration, Cruelty-Free & Vegan - Cherry Frost
Units sold3K
Trending Revlon Lipstick Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0759HSBQC booked 2K units at $5.92, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0759HSBQC
Revlon Kiss Exfoliating Lip Balm, Sugar Mint, 0.09 oz
Price
$5.92
Rating
4.6
Reviews
10.7K
Latest month sales
B07XTTDTWR
Revlon Super Lustrous Lipstick, 755 Bare It All, 0.15 oz | Creamy lipstick with microfine pigments for rich, lightweight color. Conditioning formula for soft, fuller-looking lips.
Price
$6.26
Rating
4.5
Reviews
41.8K
Latest month sales
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