Elf Lip Gloss Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Elf Lip Gloss sales on Amazon US totaled 243,000 units in July 2026 (▼ 10.2% vs. the prior month), generating an estimated $2,058,690 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 42.8% of unit volume and 39.3% of revenue, while a typical listing is priced at $8.60. The keyword itself pulled 103,482 Amazon queries over the same period (▲ 15.9% MoM).
Zooming out to the 12-month window ending July 2026, the elf lip gloss Top 50 moved 3,845,500 units and $34,977,153 in cumulative sales — an average of 320,458 units and $2,914,763 per month. Monthly throughput topped out at 758,500 units in December 2025 and dipped to 152,500 in May 2026, leaving the latest reading 15.9% lower than August 2025.
Elf Lip Gloss Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
243K
▼ 10.2% MoM
Monthly Revenue 2026/07
$2.1M
▼ 21.8% MoM
Top 10 Market Share 2026/07
42.8%
Elf Lip Gloss Market Share & Sales Concentration on Amazon US — July 2026
The most-sold elf lip gloss listing on Amazon US in July 2026 is ASIN B0B2TKJVDH (Brand: eos), which sold 20,000 units at $3.59 apiece — equal to 8.2% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 104,000 units and $808,450 in July 2026 — 42.8% of unit volume and 39.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Elf Lip Gloss' on Amazon
July 2026
Is 42.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0B2TKJVDH
eos Natural Shea Lip Balm- Birthday Cake, All-Day Moisture, Shea Butter, Dry Lip Care, 0.14 oz
20K
▲ 0.0%vs. prior month
$71.8K
latest month
12-month trend
B0BVPNQW1C
Sacheu Lip Liner STAY-N Peel Off Lip Stain, Longwear, p-INKED | Water-resistant, transfer & smudge-proof, lip tint with hyaluronic acid & vitamin E for conditioning benefits, matte finish
10K
▼ 50.0%vs. prior month
$130.5K
latest month
12-month trend
B07MWSRJ89
e.l.f. Monochromatic Multi Stick, Creamy, Lightweight, Versatile, Luxurious, Adds Shimmer, Easy To Use On The Go, Blends Effortlessly, Sparkling Rose, 0.17 Oz
10K
▲ 0.0%vs. prior month
$52.4K
latest month
12-month trend
B0C7W6GW8P
e.l.f. Squeeze Me Lip Balm, Strawberry | Moisturizing Lip Balm For A Sheer Tint Of Color, Infused With Hyaluronic Acid, Vegan & Cruelty-free
10K
▲ 0.0%vs. prior month
$40K
latest month
12-month trend
B0CRRZNL11
eos Lip Butter- Vanilla Cashmere, Peptide Lip Treatment, 0.35 oz
10K
▲ 0.0%vs. prior month
$69.8K
latest month
12-month trend
B0DFRL3GHB
EADEM Tinted Lip Balm, Moisturizing Lip Gloss Tube for Women, Butter Mochi | Le Chouchou, Lip Softening Balm with Cooling Metal Applicator, Plumps & Smoothes Lips, Infused with Acai & Mongongo Butter
10K
▲ 0.0%vs. prior month
$240K
latest month
12-month trend
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Best Elf Lip Gloss Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
e.l.f. is the best-performing elf lip gloss brand in July 2026, moving 46,000 units across 5 ASINs for 44.2% of Top 10 volume. eos follows with 30,000 units (28.8%), ahead of Sacheu on 10,000 units (9.6%).
With 5 brands splitting the Top 10 and 82.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.28 to $9.80, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
e.l.f.
5 ASINs in Top 10
44.2%
Units
46K
Revenue
$248.6K
Avg. price
$5.56
B07MWSRJ89
$5.00·★4.4·97.9K revse.l.f. Monochromatic Multi Stick, Creamy, Lightweight, Versatile, Luxurious, Adds Shimmer, Easy To Use On The Go, Blends Effortlessly, Sparkling Rose, 0.17 Oz
Units sold10KB0C7W6GW8P
$4.00·★4.6·27K revse.l.f. Squeeze Me Lip Balm, Strawberry | Moisturizing Lip Balm For A Sheer Tint Of Color, Infused With Hyaluronic Acid, Vegan & Cruelty-free
Units sold10KB0CL8W1HZQ
$8.00·★4.6·30K revse.l.f. Glow Reviver Lip Oil, Pink Quartz | Nourishing Tinted Lip Oil For A High-shine Finish, Infused With Jojoba Oil, Vegan & Cruelty-free
Units sold9KB0F3J8RY35
$5.79·★4.4·9.9K revse.l.f. Sheer For It Blush Tint, Pink Positive | Multi-Use, Long-Lasting Lip & Cheek Makeup, Creates A Natural Flush Finish, Vegan & Cruelty-Free
Units sold9KB0CPFX9BZ2
$5.00·★4.8·3.7K revse.l.f. Camo Liquid Blush Brush | Angled Blush Brush Ideal For Applying & Blending Colors On Cheeks, Soft, Dense Bristles, Vegan & Cruelty-free
Units sold8K
eos
2 ASINs in Top 10
28.8%
Units
30K
Revenue
$141.6K
Avg. price
$5.28
B0B2TKJVDH
$3.59·★4.8·8.3K revseos Natural Shea Lip Balm- Birthday Cake, All-Day Moisture, Shea Butter, Dry Lip Care, 0.14 oz
Units sold20KB0CRRZNL11
$6.97·★4.6·4.7K revseos Lip Butter- Vanilla Cashmere, Peptide Lip Treatment, 0.35 oz
Units sold10K
Sacheu
1 ASIN in Top 10
9.6%
Units
10K
Revenue
$130.5K
Avg. price
$9.80
B0BVPNQW1C
$9.80·★4.0·22.6K revsSacheu Lip Liner STAY-N Peel Off Lip Stain, Longwear, p-INKED | Water-resistant, transfer & smudge-proof, lip tint with hyaluronic acid & vitamin E for conditioning benefits, matte finish
Units sold10K
Trending Elf Lip Gloss Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0CL8W1HZQ booked 9K units at $8.00, with ▲ 28.6% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CL8W1HZQ
e.l.f. Glow Reviver Lip Oil, Pink Quartz | Nourishing Tinted Lip Oil For A High-shine Finish, Infused With Jojoba Oil, Vegan & Cruelty-free
Price
$8.00
Rating
4.6
Reviews
30K
Latest month sales
B0F3J8RY35
e.l.f. Sheer For It Blush Tint, Pink Positive | Multi-Use, Long-Lasting Lip & Cheek Makeup, Creates A Natural Flush Finish, Vegan & Cruelty-Free
Price
$5.79
Rating
4.4
Reviews
9.9K
Latest month sales
B0CPFX9BZ2
e.l.f. Camo Liquid Blush Brush | Angled Blush Brush Ideal For Applying & Blending Colors On Cheeks, Soft, Dense Bristles, Vegan & Cruelty-free
Unlock to view ASIN details and product titles
Price
$5.00
Rating
4.8
Reviews
3.7K
Latest month sales
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