Mac Lipstick Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mac Lipstick sales on Amazon US totaled 54,450 units in July 2026 (▼ 51.1% vs. the prior month), generating an estimated $1,015,180 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 86.3% of unit volume and 81.0% of revenue, while a typical listing is priced at $20.99. The keyword itself pulled 64,855 Amazon queries over the same period (▲ 30.0% MoM).
Zooming out to the 12-month window ending July 2026, the mac lipstick Top 50 moved 722,600 units and $12,622,628 in cumulative sales — an average of 60,217 units and $1,051,886 per month. Monthly throughput topped out at 111,300 units in June 2026 and dipped to 25,350 in May 2026, leaving the latest reading 14.9% higher than August 2025.
Mac Lipstick Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
54.5K
▼ 51.1% MoM
Monthly Revenue 2026/07
$1M
▼ 55.9% MoM
Top 10 Market Share 2026/07
86.3%
Mac Lipstick Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mac lipstick listing on Amazon US in July 2026 is ASIN B0032RMX3U (Brand: Clinique), which sold 30,000 units at $25.00 apiece — equal to 55.1% of every unit tracked in this report and 7.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 47,000 units and $821,910 in July 2026 — 86.3% of unit volume and 81.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mac Lipstick' on Amazon
July 2026
Is 86.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0032RMX3U
Clinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight
30K
▼ 62.5%vs. prior month
$685.8K
latest month
12-month trend
B00F4VUTQU
L'Oreal Paris Colour Riche Original Creamy, Hydrating Satin Lipstick with Argan Oil and Vitamin E, Ballerina Shoes , 1 Count
4K
▼ 42.9%vs. prior month
$31.6K
latest month
12-month trend
B0DZNWSFJV
12Pcs Velvet Matte Lipstick Set, Nude to Dark Shades, Long-Lasting,Color A | Highly pigmented matte color, smooth creamy glide, waterproof wear, nude-to-dark tones, ideal for daily makeup or gifting
3K
▲ 0.0%vs. prior month
$28.6K
latest month
12-month trend
B07W59CNXQ
MAYBELLINE Super Stay Matte Ink Liquid Lipstick Makeup, Long Lasting High Impact Color, Up to 16H Wear, Mover, Brown, 1 Count, Packaging May Vary
2K
▼ 33.3%vs. prior month
$19.6K
latest month
12-month trend
B004BCVEIA
L'Oreal Paris Colour Riche Original Creamy, Hydrating Satin Lipstick with Argan Oil and Vitamin E, Blushing Berry , 1 Count
2K
▼ 33.3%vs. prior month
$15.9K
latest month
12-month trend
B07XTTDTWR
Revlon Super Lustrous Lipstick, 755 Bare It All, 0.15 oz | Creamy lipstick with microfine pigments for rich, lightweight color. Conditioning formula for soft, fuller-looking lips.
2K
▲ 0.0%vs. prior month
$13.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Mac Lipstick Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Clinique is the best-performing mac lipstick brand in July 2026, moving 30,000 units across 1 ASIN for 63.8% of Top 10 volume. L'Oreal Paris follows with 6,000 units (12.8%), ahead of REVLON on 4,000 units (8.5%).
With 6 brands splitting the Top 10 and 85.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.94 to $25.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Clinique
1 ASIN in Top 10
63.8%
Units
30K
Revenue
$685.8K
Avg. price
$25.00
B0032RMX3U
$25.00·★4.5·18.4K revsClinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight
Units sold30K
L'Oreal Paris
2 ASINs in Top 10
12.8%
Units
6K
Revenue
$47.6K
Avg. price
$7.97
B00F4VUTQU
$7.97·★4.4·28.3K revsL'Oreal Paris Colour Riche Original Creamy, Hydrating Satin Lipstick with Argan Oil and Vitamin E, Ballerina Shoes , 1 Count
Units sold4KB004BCVEIA
$7.97·★4.5·29.4K revsL'Oreal Paris Colour Riche Original Creamy, Hydrating Satin Lipstick with Argan Oil and Vitamin E, Blushing Berry , 1 Count
Units sold2K
REVLON
3 ASINs in Top 10
8.5%
Units
4K
Revenue
$28.4K
Avg. price
$6.94
B07XTTDTWR
$6.26·★4.6·41.8K revsRevlon Super Lustrous Lipstick, 755 Bare It All, 0.15 oz | Creamy lipstick with microfine pigments for rich, lightweight color. Conditioning formula for soft, fuller-looking lips.
Units sold2KB0DHYFX26G
$8.30·★4.4·6.8K revsREVLON Super Lustrous Glass Shine Balm, 008 Rum Raisin, 0.11 oz | Sheer glossy tinted lip balm with hyaluronic acid, aloe & rose quartz. Hydrating shine in one swipe.
Units sold1KB000OF9ATI
$6.26·★4.5·45.9K revsRevlon Super Lustrous Lipstick, 315 Iced Mocha, 0.15 oz | Creamy lipstick with microfine pigments for rich, lightweight color. Conditioning formula for soft, fuller-looking lips.
Units sold1K
Trending Mac Lipstick Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0DJCM5C5N leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B0D3QSGWKP close behind at ▲ 300.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DJCM5C5N
MAC M·A·Cximal Sleek Satin Lipstick, Blankety, 0.12 Ounces
Price
$24.00
Rating
4.1
Reviews
48
Latest month sales
B0D3QSGWKP
MAC Macximal Silky Matte Lipstick 689 Captive Audience 3.5 g / 0.12 oz
Price
$25.00
Rating
4.2
Reviews
60
Latest month sales
B0D9MJPWL9
MAC M·A·CXIMAL Silky Matte Lipstick, Candy Yum Yum, 0.1 Ounces, Pink
Unlock to view ASIN details and product titles
Price
$23.33
Rating
4.5
Reviews
121
Latest month sales
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