Reverse Coloring Book Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Reverse Coloring Book sales on Amazon US totaled 17,700 units in July 2026 (▲ 9.3% vs. the prior month), generating an estimated $228,280 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 94.9% of unit volume and 94.1% of revenue, while a typical listing is priced at $13.13. The keyword itself pulled 12,191 Amazon queries over the same period (▼ 17.1% MoM).
Zooming out to the 12-month window ending July 2026, the reverse coloring book Top 50 moved 233,700 units and $2,979,430 in cumulative sales — an average of 19,475 units and $248,286 per month. Monthly throughput topped out at 51,150 units in December 2025 and dipped to 6,800 in May 2026, leaving the latest reading 10.3% higher than August 2025.
Reverse Coloring Book Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
17.7K
▲ 9.3% MoM
Monthly Revenue 2026/07
$228.3K
▼ 0.1% MoM
Top 10 Market Share 2026/07
94.9%
Reverse Coloring Book Market Share & Sales Concentration on Amazon US — July 2026
The most-sold reverse coloring book listing on Amazon US in July 2026 is ASIN B0DNK9H45K (Brand: ZICOTO), which sold 6,000 units at $11.99 apiece — equal to 33.9% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 16,800 units and $214,700 in July 2026 — 94.9% of unit volume and 94.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Reverse Coloring Book' on Amazon
July 2026
Is 94.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0DNK9H45K
Beautiful Coloring Book Set of 2 for Adult Relaxation with Floral Designs | Funny Coloring Books with a Lot of Laughs - The Perfect Stress Relieving Gift for Women and Friends
6K
▲ 50.0%vs. prior month
$71.5K
latest month
12-month trend
B0FDKWJZLY
ZICOTO Fun Coloring Books for Kids Set of 3 - Princess, Unicorn & Mermaid | Cute Coloring Book for Girls Ages 4-8 - Easy to Color Toddler Gift for Travel with Magical Themes for Little Princess 1-3
4K
▲ 0.0%vs. prior month
$52K
latest month
12-month trend
B085DP36VF
Soucolor 36 Dual Tip Brush Markers, Water-Based Art Pens, Adult Coloring | 36 Color Dual Tip Markers with Brush & Fine Point for Adult Coloring Books, Hand Lettering, Journaling & Drawing Pens
3K
▲ 50.0%vs. prior month
$27K
latest month
12-month trend
B01ELWWX98
Maybe Swearing Will Help Adult Coloring Book Set - for Adults Relaxation with Markers in a Case - Motivational Swear Word Anxiety Relief - Color Cuss & Laugh Your Way to Less Stress
1K
▼ 50.0%vs. prior month
$23K
latest month
12-month trend
B0F3H2FG4Z
Women's Coloring Book for Adults Butterfly & Flower Pattern 30 Pages | Coloring Books to Relax and Relieve Anxiety, Gift for Mother's Day, Birthdays, Christmas, Anniversaries
800
▼ 11.1%vs. prior month
$7.6K
latest month
12-month trend
B0DXDZ6P2X
3Pcs Adult Coloring Book for Women Relaxation with 36 Dual Tip Color Marker | 36 Colors Markers with Spiral Bound Coloring Books for Adult , Anxiety Relief Mindfulness Gifts(Ocean & Bird & Butterfly)
600
▼ 25.0%vs. prior month
$16.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Reverse Coloring Book Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ZICOTO is the best-performing reverse coloring book brand in July 2026, moving 10,000 units across 2 ASINs for 59.5% of Top 10 volume. Soucolor follows with 3,000 units (17.9%), ahead of Maybe Swearing Will Help on 1,000 units (6.0%).
With 8 brands splitting the Top 10 and 83.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $22.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ZICOTO
2 ASINs in Top 10
59.5%
Units
10K
Revenue
$123.4K
Avg. price
$12.49
B0DNK9H45K
$11.99·★4.6·1.5K revsBeautiful Coloring Book Set of 2 for Adult Relaxation with Floral Designs | Funny Coloring Books with a Lot of Laughs - The Perfect Stress Relieving Gift for Women and Friends
Units sold6KB0FDKWJZLY
$12.99·★4.8·738 revsZICOTO Fun Coloring Books for Kids Set of 3 - Princess, Unicorn & Mermaid | Cute Coloring Book for Girls Ages 4-8 - Easy to Color Toddler Gift for Travel with Magical Themes for Little Princess 1-3
Units sold4K
Soucolor
1 ASIN in Top 10
17.9%
Units
3K
Revenue
$27K
Avg. price
$9.99
B085DP36VF
$9.99·★4.6·15.6K revsSoucolor 36 Dual Tip Brush Markers, Water-Based Art Pens, Adult Coloring | 36 Color Dual Tip Markers with Brush & Fine Point for Adult Coloring Books, Hand Lettering, Journaling & Drawing Pens
Units sold3K
Maybe Swearing Will Help
1 ASIN in Top 10
6.0%
Units
1K
Revenue
$23K
Avg. price
$22.99
B01ELWWX98
$22.99·★4.7·3.3K revsMaybe Swearing Will Help Adult Coloring Book Set - for Adults Relaxation with Markers in a Case - Motivational Swear Word Anxiety Relief - Color Cuss & Laugh Your Way to Less Stress
Units sold1K
Trending Reverse Coloring Book Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09NB2GZTD booked 200 units at $12.95, with ▲ 100.0% MoM change. On the growth side, B0DNK9H45K leads positive momentum with ▲ 50.0% MoM growth on 6K units, with B085DP36VF close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09NB2GZTD
Adult Coloring Book for Women, Personal Growth Mindfulness & Stress Relief | Anxiety Relief & Relaxation, Self-Expression Journal Prompts, Best Friend & Self-Care Gift, 140gsm Perforated
Price
$12.95
Rating
4.7
Reviews
3.4K
Latest month sales
B0DNK9H45K
Beautiful Coloring Book Set of 2 for Adult Relaxation with Floral Designs | Funny Coloring Books with a Lot of Laughs - The Perfect Stress Relieving Gift for Women and Friends
Price
$11.99
Rating
4.6
Reviews
1.5K
Latest month sales
B085DP36VF
Soucolor 36 Dual Tip Brush Markers, Water-Based Art Pens, Adult Coloring | 36 Color Dual Tip Markers with Brush & Fine Point for Adult Coloring Books, Hand Lettering, Journaling & Drawing Pens
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.6
Reviews
15.6K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this reverse coloring book report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card