Retinol Cream Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Retinol Cream sales on Amazon US totaled 965,000 units in July 2026 (▼ 19.5% vs. the prior month), generating an estimated $20,285,750 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.2% of unit volume and 60.8% of revenue, while a typical listing is priced at $23.22. The keyword itself pulled 16,765 Amazon queries over the same period (▲ 1.3% MoM).
Zooming out to the 12-month window ending July 2026, the retinol cream Top 50 moved 9,956,500 units and $208,579,704 in cumulative sales — an average of 829,708 units and $17,381,642 per month. Monthly throughput topped out at 1,199,000 units in June 2026 and dipped to 477,000 in May 2026, leaving the latest reading 50.5% higher than August 2025.
Retinol Cream Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
965K
▼ 19.5% MoM
Monthly Revenue 2026/07
$20.3M
▼ 20.3% MoM
Top 10 Market Share 2026/07
64.2%
Retinol Cream Market Share & Sales Concentration on Amazon US — July 2026
The most-sold retinol cream listing on Amazon US in July 2026 is ASIN B01N9SPQHQ (Brand: La Roche-Posay), which sold 100,000 units at $24.99 apiece — equal to 10.4% of every unit tracked in this report.
The Top 10 ASINs account for 620,000 units and $12,339,200 in July 2026 — 64.2% of unit volume and 60.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Retinol Cream' on Amazon
July 2026
Is 64.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01N9SPQHQ
La Roche-Posay Toleriane Double Repair Face Moisturizer
100K
▲ 0.0%vs. prior month
$2.5M
latest month
12-month trend
B0DG4WXBCF
MEDITHERAPY Retinal Skin Booster Serum 5.07 fl oz | Retinaldehyde, Niacinamide, Cica | Korean Hydrating Face & Body Serum for Dull, Uneven Skin, All Skin Types, K-Beauty
100K
▲ 0.0%vs. prior month
$2M
latest month
12-month trend
B0DK4Y2YP3
celimax The Vita A Retinal Shot Tightening Booster (0.51 fl.oz) | 0.1% Retinal, 3% Matryxyl, High-Strength Retinoid, Anti Aging, Pore Minimizer, Fine Lines, Skin Firming, Korean Skin Care
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B00SNPCSUY
CeraVe Night Cream, Face Moisturizer, Skin Care for Dry Skin, 1.7oz | Skin Renewing Face Moisturizer with Hyaluronic Acid & Peptides, Night Cream For Men & Women, Anti-Aging Face Cream, Daily Use
60K
▼ 14.3%vs. prior month
$926.4K
latest month
12-month trend
B0060OUV5Y
La Roche-Posay Cicaplast Balm B5, Barrier Repair Cream for Dry Skin | Skin healing cream with centella asiatica, shea butter & panthenol. Multi-purpose face, body & hand balm. Baby safe.
60K
▲ 0.0%vs. prior month
$857.4K
latest month
12-month trend
B0BBSP2JNQ
SimplyVital Face Moisturizer Retinol Collagen Hyaluronic Acid Cream 1.7 oz | Anti-Aging, Moisturizer Face Cream for Women & Men, Visibly Firming, Hydrating Neck Care, Day & Night Skin Care, Silky Feel
50K
▼ 16.7%vs. prior month
$1.1M
latest month
12-month trend
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Best Retinol Cream Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
La Roche-Posay is the best-performing retinol cream brand in July 2026, moving 160,000 units across 2 ASINs for 25.8% of Top 10 volume. MEDITHERAPY follows with 100,000 units (16.1%), ahead of celimax on 100,000 units (16.1%).
Volume is spread across 8 brands, with the top three holding 58.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $18.50 to $21.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
La Roche-Posay
2 ASINs in Top 10
25.8%
Units
160K
Revenue
$3.4M
Avg. price
$21.99
B01N9SPQHQ
$24.99·★4.6·51.4K revsLa Roche-Posay Toleriane Double Repair Face Moisturizer
Units sold100KB0060OUV5Y
$18.99·★4.7·22.7K revsLa Roche-Posay Cicaplast Balm B5, Barrier Repair Cream for Dry Skin | Skin healing cream with centella asiatica, shea butter & panthenol. Multi-purpose face, body & hand balm. Baby safe.
Units sold60K
MEDITHERAPY
1 ASIN in Top 10
16.1%
Units
100K
Revenue
$2M
Avg. price
$19.99
B0DG4WXBCF
$19.99·★4.3·11K revsMEDITHERAPY Retinal Skin Booster Serum 5.07 fl oz | Retinaldehyde, Niacinamide, Cica | Korean Hydrating Face & Body Serum for Dull, Uneven Skin, All Skin Types, K-Beauty
Units sold100K
celimax
1 ASIN in Top 10
16.1%
Units
100K
Revenue
$1.8M
Avg. price
$18.50
B0DK4Y2YP3
$18.50·★4.4·24K revscelimax The Vita A Retinal Shot Tightening Booster (0.51 fl.oz) | 0.1% Retinal, 3% Matryxyl, High-Strength Retinoid, Anti Aging, Pore Minimizer, Fine Lines, Skin Firming, Korean Skin Care
Units sold100K
Trending Retinol Cream Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B08CFKB29L leads positive momentum with ▲ 11.1% MoM growth on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08CFKB29L
Olay Retinol Night Cream for Women, MAX, Anti-Aging Face Mousturizer, Fragrance-Free, Non Greasy - Anti-Wrinkle, Smooth Fine Lines, Hydrating Skin Care - Triple Collagen Cream, Niacinamide, 1.7oz
Price
$34.94
Rating
4.6
Reviews
12.1K
Latest month sales
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