Cera Ve Moisturizer Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cera Ve Moisturizer sales on Amazon US totaled 1,286,000 units in July 2026 (▼ 25.2% vs. the prior month), generating an estimated $20,446,680 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.1% of unit volume and 52.9% of revenue, while a typical listing is priced at $15.41. The keyword itself pulled 27,811 Amazon queries over the same period (▲ 2.1% MoM).
Zooming out to the 12-month window ending July 2026, the cera ve moisturizer Top 50 moved 16,237,300 units and $255,386,080 in cumulative sales — an average of 1,353,108 units and $21,282,173 per month. Monthly throughput topped out at 1,720,000 units in June 2026 and dipped to 817,000 in May 2026, leaving the latest reading 6.5% higher than August 2025.
Cera Ve Moisturizer Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.3M
▼ 25.2% MoM
Monthly Revenue 2026/07
$20.4M
▼ 25.3% MoM
Top 10 Market Share 2026/07
52.1%
Cera Ve Moisturizer Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cera ve moisturizer listing on Amazon US in July 2026 is ASIN B01MYEZPC8 (Brand: The Ordinary), which sold 100,000 units at $9.90 apiece — equal to 7.8% of every unit tracked in this report.
The Top 10 ASINs account for 670,000 units and $10,806,100 in July 2026 — 52.1% of unit volume and 52.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cera Ve Moisturizer' on Amazon
July 2026
Is 52.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01MYEZPC8
The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin
100K
▲ 0.0%vs. prior month
$990K
latest month
12-month trend
B08BW46XXK
Vanicream Daily Facial Moisturizer, Lightweight, Non-Greasy, 3 Fl Oz | Formulated Without Common Irritants for Sensitive Skin, Moisturizing Face Cream with 5 Key Cermides and Hyaluronic Acid
100K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B00365DABC
CeraVe PM Facial Moisturizing Lotion, Skin Care for Dry Skin, Oil-Free, 3oz | Travel Sized Face Lotion with Hyaluronic Acid, Niacinamide & Ceramides, Face Moisturizer for Men & Women, Skin Barrier Repair
90K
▼ 10.0%vs. prior month
$1.3M
latest month
12-month trend
B00TTD9BRC
CeraVe Moisturizing Cream, Face & Body Moisturizer for Dry Skin, 19oz | Skin Care with Hyaluronic Acid, Skin Barrier Repair, Ceramide Moisturizer, Fragrance Free, Non-Comedogenic, Daily Use
70K
▼ 30.0%vs. prior month
$1.3M
latest month
12-month trend
B00SNPCSUY
CeraVe Night Cream, Face Moisturizer, Skin Care for Dry Skin, 1.7oz | Skin Renewing Face Moisturizer with Hyaluronic Acid & Peptides, Night Cream For Men & Women, Anti-Aging Face Cream, Daily Use
60K
▼ 14.3%vs. prior month
$926.4K
latest month
12-month trend
B07RK4HST7
CeraVe Daily Moisturizing Lotion, Face and Body Lotion, Skin care, 19oz | Hyaluronic Acid, Lotion For Dry Skin, Skin Barrier Repair, Ceramide Moisturizer, For Men and Women, Fragrance Free, Oil-Free
60K
▼ 33.3%vs. prior month
$1.1M
latest month
12-month trend
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Best Cera Ve Moisturizer Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CeraVe is the best-performing cera ve moisturizer brand in July 2026, moving 320,000 units across 5 ASINs for 47.8% of Top 10 volume. Vanicream follows with 150,000 units (22.4%), ahead of The Ordinary on 100,000 units (14.9%).
With 5 brands splitting the Top 10 and 85.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.90 to $15.51, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CeraVe
5 ASINs in Top 10
47.8%
Units
320K
Revenue
$5.3M
Avg. price
$15.51
B00365DABC
$11.99·★4.7·63K revsCeraVe PM Facial Moisturizing Lotion, Skin Care for Dry Skin, Oil-Free, 3oz | Travel Sized Face Lotion with Hyaluronic Acid, Niacinamide & Ceramides, Face Moisturizer for Men & Women, Skin Barrier Repair
Units sold90KB00TTD9BRC
$18.96·★4.7·147.8K revsCeraVe Moisturizing Cream, Face & Body Moisturizer for Dry Skin, 19oz | Skin Care with Hyaluronic Acid, Skin Barrier Repair, Ceramide Moisturizer, Fragrance Free, Non-Comedogenic, Daily Use
Units sold70KB00SNPCSUY
$15.44·★4.6·57K revsCeraVe Night Cream, Face Moisturizer, Skin Care for Dry Skin, 1.7oz | Skin Renewing Face Moisturizer with Hyaluronic Acid & Peptides, Night Cream For Men & Women, Anti-Aging Face Cream, Daily Use
Units sold60KB07RK4HST7
$16.20·★4.7·150.3K revsCeraVe Daily Moisturizing Lotion, Face and Body Lotion, Skin care, 19oz | Hyaluronic Acid, Lotion For Dry Skin, Skin Barrier Repair, Ceramide Moisturizer, For Men and Women, Fragrance Free, Oil-Free
Units sold60KB00F97FHAW
$14.97·★4.5·97.8K revsCeraVe AM Oil Face Moisturizer Lotion, Sunscreen for Face, SPF 30, 3oz
Units sold40K
Vanicream
2 ASINs in Top 10
22.4%
Units
150K
Revenue
$2.1M
Avg. price
$13.77
B08BW46XXK
$13.97·★4.6·25.5K revsVanicream Daily Facial Moisturizer, Lightweight, Non-Greasy, 3 Fl Oz | Formulated Without Common Irritants for Sensitive Skin, Moisturizing Face Cream with 5 Key Cermides and Hyaluronic Acid
Units sold100KB000NWGCZ2
$13.56·★4.6·49.9K revsVanicream Moisturizing Cream, Body & Face Moisturizer, 16 Oz Pump Dispenser | Formulated without Common Irritants for Sensitive Skin, Restores Moisture and Soothes Irritated, Cracked or Itchy Skin
Units sold50K
The Ordinary
1 ASIN in Top 10
14.9%
Units
100K
Revenue
$990K
Avg. price
$9.90
B01MYEZPC8
$9.90·★4.7·40K revsThe Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin
Units sold100K
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