Red Vines Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Twizzlers is the best-performing red vines brand in July 2026, moving 49,000 units across 7 ASINs for 68.1% of Top 10 volume. Red Vines follows with 10,000 units (13.9%), ahead of Shameless on 9,000 units (12.5%).

With 4 brands splitting the Top 10 and 94.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.83 to $23.99, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00DR8JO0Y booked 3K units at $3.49, with ▲ 5900.0% MoM change. On the growth side, B00932YHU0 leads positive momentum with ▲ 100.0% MoM growth on 100 units, with B000FED3SW close behind at ▲ 50.0% MoM on 300 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.