Red Heart Yarn Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Red Heart Yarn sales on Amazon US totaled 36,050 units in July 2026 (▼ 1.0% vs. the prior month), generating an estimated $204,637 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.0% of unit volume and 52.6% of revenue, while a typical listing is priced at $7.83. The keyword itself pulled 34,263 Amazon queries over the same period (▲ 4.8% MoM).
Zooming out to the 12-month window ending July 2026, the red heart yarn Top 50 moved 270,650 units and $2,326,171 in cumulative sales — an average of 22,554 units and $193,848 per month. Monthly throughput topped out at 36,400 units in June 2026 and dipped to 12,700 in August 2025, leaving the latest reading 183.9% higher than August 2025.
Red Heart Yarn Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
36K
▼ 1.0% MoM
Monthly Revenue 2026/07
$204.6K
▼ 5.3% MoM
Top 10 Market Share 2026/07
61.0%
Red Heart Yarn Market Share & Sales Concentration on Amazon US — July 2026
The most-sold red heart yarn listing on Amazon US in July 2026 is ASIN B000XZY8Q4 (Brand: Red Heart), which sold 5,000 units at $4.18 apiece — equal to 13.9% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 22,000 units and $107,630 in July 2026 — 61.0% of unit volume and 52.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Red Heart Yarn' on Amazon
July 2026
Is 61.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B000XZY8Q4
Red Heart Super Saver Yarn for Crocheting & Knitting, White, Single | #4 Medium Worsted Weight Acrylic Soft Yarn for Blankets, Beanies, Amigurumi, and Beginner Projects, 364 yards, 198g/7oz
5K
▲ 0.0%vs. prior month
$19.1K
latest month
12-month trend
B003KSOH8A
Red Heart Super Saver Yarn 312 Black | #4 Medium Worsted Weight Acrylic Soft Yarn for Blankets, Beanies, Amigurumi, and Beginner Projects, 364 yards, 198g/7oz
4K
▲ 0.0%vs. prior month
$15.2K
latest month
12-month trend
B0017342OY
Red Heart Super Saver Yarn for Crocheting & Knitting, Cherry Red, Single | #4 Medium Worsted Weight Acrylic Soft Yarn for Blankets, Beanies, Amigurumi, and Beginner Projects, 364 yards, 198g/7oz
4K
▲ 33.3%vs. prior month
$15.2K
latest month
12-month trend
B00114OQYU
RED HEART Super Saver Yarn, Bright Yellow | #4 Medium Worsted Weight Acrylic Soft Yarn for Blankets, Beanies, Amigurumi, and Beginner Projects, 364 yards, 198g/7oz
2K
▲ 0.0%vs. prior month
$7.6K
latest month
12-month trend
B0C448JY95
Red Heart Craft Kit, Yarn for Crocheting and Knitting | #4 Medium Worsted Weight 100% Acrylic Yarn Kit for Amigurumi Projects, 12 Colors, 93 yards, 50g/1.7oz
2K
▲ 0.0%vs. prior month
$30K
latest month
12-month trend
B003KSOHBM
Red Heart Super Saver Economy Yarn, Aran
1K
▲ 0.0%vs. prior month
$3.8K
latest month
12-month trend
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Trending Red Heart Yarn Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0009PU08S booked 1K units at $4.38, with ▲ 25.0% MoM change. On the growth side, B00114LUDU leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B001C24E9I close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0009PU08S
RED HEART Super Saver Yarn, Cafe Latte
Price
$4.38
Rating
4.7
Reviews
31.3K
Latest month sales
B00114LUDU
Red Heart Super Saver Yarn, Pale Plum (E300.0579)
Price
$3.96
Rating
4.7
Reviews
253
Latest month sales
B001C24E9I
Red Heart Classic Crochet Thread, 1 Pack, Antique White, 1200 Foot
Unlock to view ASIN details and product titles
Price
$6.99
Rating
4.8
Reviews
6.1K
Latest month sales
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