Crochet Yarn Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Red Heart is the best-performing crochet yarn brand in July 2026, moving 17,000 units across 5 ASINs for 41.5% of Top 10 volume. LOVIMAG follows with 10,000 units (24.4%), ahead of MECHEER on 7,000 units (17.1%).

With 6 brands splitting the Top 10 and 82.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.38 to $8.99, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0D6B6N4KT leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B076MP37L1 close behind at ▲ 66.7% MoM on 500 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.