Rabbit Toys Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Rabbit Toys sales on Amazon US totaled 95,600 units in July 2026 (▼ 7.1% vs. the prior month), generating an estimated $948,381 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.6% of unit volume and 54.8% of revenue, while a typical listing is priced at $9.65. The keyword itself pulled 34,921 Amazon queries over the same period (▲ 0.3% MoM).
Zooming out to the 12-month window ending July 2026, the rabbit toys Top 50 moved 1,148,950 units and $11,306,356 in cumulative sales — an average of 95,746 units and $942,196 per month. Monthly throughput topped out at 188,400 units in December 2025 and dipped to 52,450 in May 2026, leaving the latest reading 28.0% higher than August 2025.
Rabbit Toys Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
95.6K
▼ 7.1% MoM
Monthly Revenue 2026/07
$948.4K
▼ 8.0% MoM
Top 10 Market Share 2026/07
58.6%
Rabbit Toys Market Share & Sales Concentration on Amazon US — July 2026
The most-sold rabbit toys listing on Amazon US in July 2026 is ASIN B07YKRPYJH (Brand: Tempcore), which sold 10,000 units at $8.99 apiece — equal to 10.5% of every unit tracked in this report.
The Top 10 ASINs account for 56,000 units and $520,110 in July 2026 — 58.6% of unit volume and 54.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Rabbit Toys' on Amazon
July 2026
![PetBusy Cat Toys with [5000 mg A+Natural Catnip & Silvervine] Kicker Fun | [Crinkle &Bell] [Baby Grade] Soft Interactive Cat Toy for Indoor Cats & Kittens All Breeds for Kicking, Chewing &Cuddling (ASIN B0F3WSTNYQ), rank #2 by monthly sales volume for 'Rabbit Toys' on Amazon](https://m.media-amazon.com/images/I/71RzZz-6rxL._AC_UY512_.jpg)
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Top 5 Volume Share breakdown
B07YKRPYJH
Tempcore Cat Tunnel, 3-Way Collapsible Toy for Indoor Cats, Black & Blue | 3-Way Cat Tunnel with Peek Holes, Hanging Ball and Teaser Wand, Collapsible Design for Play, Hiding, Chasing and Exercise
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B0F3WSTNYQ
PetBusy Cat Toys with [5000 mg A+Natural Catnip & Silvervine] Kicker Fun | [Crinkle &Bell] [Baby Grade] Soft Interactive Cat Toy for Indoor Cats & Kittens All Breeds for Kicking, Chewing &Cuddling
10K
▲ 0.0%vs. prior month
$139.9K
latest month
12-month trend
B0002DK8N4
Kaytee Alfalfa Cubes for Rabbits and Guinea Pigs, 15 Oz | Fiber-rich rabbit treats. Sun-cured alfalfa cubes for guinea pig treats. High protein, no artificial colors or preservatives
7K
▼ 12.5%vs. prior month
$20.9K
latest month
12-month trend
B09MK9GJFS
Grddaef 20 PCS Bunny Chew Toys for Teeth, Natural Rabbit Toys Apple Wood Grass Timothy Sticks Chew and Treat for Guinea Pigs Hamster Chinchillas
7K
▲ 0.0%vs. prior month
$67.5K
latest month
12-month trend
B0C9QK9BZF
Potaroma Cat Toys Saury Fish, 3 Pack, Catnip Crinkle Sound, Soft and Durable, Interactive Kitten Kicker for Indoor Kitty Exercise 9.4 Inches for All Breeds
6K
▲ 20.0%vs. prior month
$56.9K
latest month
12-month trend
B00474BPS6
Oxbow Simple Rewards Rabbit Treats, Guinea Pig Treats, Bananas, 1 oz | Freeze Dried, Bunny Treats, Hamster Treats, Chinchilla, Guinea Pig Snack, Rabbit Enrichment, Rabbit Accessories, Essentials
4K
▲ 0.0%vs. prior month
$20.8K
latest month
12-month trend
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Best Rabbit Toys Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Tempcore is the best-performing rabbit toys brand in July 2026, moving 10,000 units across 1 ASIN for 17.9% of Top 10 volume. PetBusy follows with 10,000 units (17.9%), ahead of Kaytee on 7,000 units (12.5%).
Volume is spread across 9 brands, with the top three holding 48.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $2.99 to $13.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Tempcore
1 ASIN in Top 10
17.9%
Units
10K
Revenue
$99.9K
Avg. price
$8.99
B07YKRPYJH
$8.99·★4.6·18.5K revsTempcore Cat Tunnel, 3-Way Collapsible Toy for Indoor Cats, Black & Blue | 3-Way Cat Tunnel with Peek Holes, Hanging Ball and Teaser Wand, Collapsible Design for Play, Hiding, Chasing and Exercise
Units sold10K
PetBusy
1 ASIN in Top 10
17.9%
Units
10K
Revenue
$139.9K
Avg. price
$13.99
B0F3WSTNYQ
$13.99·★4.5·3.1K revsPetBusy Cat Toys with [5000 mg A+Natural Catnip & Silvervine] Kicker Fun | [Crinkle &Bell] [Baby Grade] Soft Interactive Cat Toy for Indoor Cats & Kittens All Breeds for Kicking, Chewing &Cuddling
Units sold10K
Kaytee
1 ASIN in Top 10
12.5%
Units
7K
Revenue
$20.9K
Avg. price
$2.99
B0002DK8N4
$2.99·★4.5·7.8K revsKaytee Alfalfa Cubes for Rabbits and Guinea Pigs, 15 Oz | Fiber-rich rabbit treats. Sun-cured alfalfa cubes for guinea pig treats. High protein, no artificial colors or preservatives
Units sold7K
Trending Rabbit Toys Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B001BSBGVC booked 3K units at $11.59, with ▲ 50.0% MoM change. On the growth side, B0B97X2JQJ leads positive momentum with ▲ 400.0% MoM growth on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B001BSBGVC
Oxbow Timothy Hay Tunnel, Guinea Pig Hideout, Rabbit & Bunny Tunnel, Edible | Guinea Pig Tunnel, Timothy Club, Timothy Hay, Rabbit Tunnel, Edible, Hand-Woven, Guinea Pig Enrichment, Rabbit Enrichment
Price
$11.59
Rating
4.7
Reviews
3.1K
Latest month sales
B0BVBYK8Q1
Sukh 240g Rabbit Chew Sticks - Natural Sweet Bamboo Chew for Small Animals | Sweet Bamboo Sticks, Teeth Grinding Treats & Chew Toys for Bunny, Hamster, Rat, Guinea Pig, Chinchilla, Gerbil, Pet Essential
Price
$6.99
Rating
4.6
Reviews
1.1K
Latest month sales
B0B97X2JQJ
Oxbow Timothy Hay Waffle, Rabbit & Guinea Pig Toys, Bunny Enrichment Toy | Oxbow Enriched Life, Rabbit Chew Toys, Guinea Pig Enrichment, Guinea Pig Chew Toys, Rabbit Enrichment, Timothy Hay
Unlock to view ASIN details and product titles
Price
$5.09
Rating
4.6
Reviews
31
Latest month sales
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