Bunny Toys Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bunny Toys sales on Amazon US totaled 133,300 units in July 2026 (▼ 9.7% vs. the prior month), generating an estimated $1,435,002 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.3% of unit volume and 53.7% of revenue, while a typical listing is priced at $10.87. The keyword itself pulled 38,981 Amazon queries over the same period (▲ 1.8% MoM).
Zooming out to the 12-month window ending July 2026, the bunny toys Top 50 moved 1,809,250 units and $20,116,373 in cumulative sales — an average of 150,771 units and $1,676,364 per month. Monthly throughput topped out at 352,150 units in December 2025 and dipped to 73,000 in May 2026, leaving the latest reading 11.5% higher than August 2025.
Bunny Toys Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
133.3K
▼ 9.7% MoM
Monthly Revenue 2026/07
$1.4M
▼ 7.3% MoM
Top 10 Market Share 2026/07
56.3%
Bunny Toys Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bunny toys listing on Amazon US in July 2026 is ASIN B07YKRPYJH (Brand: Tempcore), which sold 10,000 units at $8.99 apiece — equal to 7.5% of every unit tracked in this report.
The Top 10 ASINs account for 75,000 units and $771,130 in July 2026 — 56.3% of unit volume and 53.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bunny Toys' on Amazon
July 2026
![PetBusy Cat Toys with [5000 mg A+Natural Catnip & Silvervine] Kicker Fun | [Crinkle &Bell] [Baby Grade] Soft Interactive Cat Toy for Indoor Cats & Kittens All Breeds for Kicking, Chewing &Cuddling (ASIN B0F3WSTNYQ), rank #4 by monthly sales volume for 'Bunny Toys' on Amazon](https://m.media-amazon.com/images/I/71RzZz-6rxL._AC_UY512_.jpg)
Is 56.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07YKRPYJH
Tempcore Cat Tunnel, 3-Way Collapsible Toy for Indoor Cats, Black & Blue | 3-Way Cat Tunnel with Peek Holes, Hanging Ball and Teaser Wand, Collapsible Design for Play, Hiding, Chasing and Exercise
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B09BBL8T4Z
Best Pet Supplies Interactive Squeaky Dog Toy - Crinkle Duck, Blue | Stuffing Free Body, Soft, Squeaks & Crinkles, No Mess, Perfect for Moderate Chewers, Toss and Fetch Play
10K
▲ 11.1%vs. prior month
$59.9K
latest month
12-month trend
B09WHBG4DV
Potaroma Cat Toys Pillows, 3 Pack, Catnip Inside, Indoor Interactive Fun | Crinkle Sound, Soft Durable, Kitten Kicker, Promotes Kitty Exercise
10K
▼ 50.0%vs. prior month
$99.8K
latest month
12-month trend
B0F3WSTNYQ
PetBusy Cat Toys with [5000 mg A+Natural Catnip & Silvervine] Kicker Fun | [Crinkle &Bell] [Baby Grade] Soft Interactive Cat Toy for Indoor Cats & Kittens All Breeds for Kicking, Chewing &Cuddling
10K
▲ 0.0%vs. prior month
$139.9K
latest month
12-month trend
B0002DK8N4
Kaytee Alfalfa Cubes for Rabbits and Guinea Pigs, 15 Oz | Fiber-rich rabbit treats. Sun-cured alfalfa cubes for guinea pig treats. High protein, no artificial colors or preservatives
7K
▼ 12.5%vs. prior month
$20.9K
latest month
12-month trend
B09MK9GJFS
Grddaef 20 PCS Bunny Chew Toys for Teeth, Natural Rabbit Toys Apple Wood Grass Timothy Sticks Chew and Treat for Guinea Pigs Hamster Chinchillas
7K
▲ 0.0%vs. prior month
$67.5K
latest month
12-month trend
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Best Bunny Toys Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Potaroma is the best-performing bunny toys brand in July 2026, moving 16,000 units across 2 ASINs for 21.3% of Top 10 volume. Tempcore follows with 10,000 units (13.3%), ahead of Best Pet Supplies on 10,000 units (13.3%).
Volume is spread across 9 brands, with the top three holding 48.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.99 to $9.48, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Potaroma
2 ASINs in Top 10
21.3%
Units
16K
Revenue
$156.7K
Avg. price
$9.48
B09WHBG4DV
$9.98·★4.6·13.3K revsPotaroma Cat Toys Pillows, 3 Pack, Catnip Inside, Indoor Interactive Fun | Crinkle Sound, Soft Durable, Kitten Kicker, Promotes Kitty Exercise
Units sold10KB0C9QK9BZF
$8.98·★4.6·6.3K revsPotaroma Cat Toys Saury Fish, 3 Pack, Catnip Crinkle Sound, Soft and Durable, Interactive Kitten Kicker for Indoor Kitty Exercise 9.4 Inches for All Breeds
Units sold6K
Tempcore
1 ASIN in Top 10
13.3%
Units
10K
Revenue
$99.9K
Avg. price
$8.99
B07YKRPYJH
$8.99·★4.6·18.5K revsTempcore Cat Tunnel, 3-Way Collapsible Toy for Indoor Cats, Black & Blue | 3-Way Cat Tunnel with Peek Holes, Hanging Ball and Teaser Wand, Collapsible Design for Play, Hiding, Chasing and Exercise
Units sold10K
Best Pet Supplies
1 ASIN in Top 10
13.3%
Units
10K
Revenue
$59.9K
Avg. price
$5.99
B09BBL8T4Z
$5.99·★4.3·54.9K revsBest Pet Supplies Interactive Squeaky Dog Toy - Crinkle Duck, Blue | Stuffing Free Body, Soft, Squeaks & Crinkles, No Mess, Perfect for Moderate Chewers, Toss and Fetch Play
Units sold10K
Trending Bunny Toys Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B00474BPS6 booked 4K units at $5.19, with ▲ 0.0% MoM change. On the growth side, B0B97X2JQJ leads positive momentum with ▲ 400.0% MoM growth on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00474BPS6
Oxbow Simple Rewards Rabbit Treats, Guinea Pig Treats, Bananas, 1 oz | Freeze Dried, Bunny Treats, Hamster Treats, Chinchilla, Guinea Pig Snack, Rabbit Enrichment, Rabbit Accessories, Essentials
Price
$5.19
Rating
4.7
Reviews
1.5K
Latest month sales
B07JHNJLYH
Pro Goleem Loveys for Babies Bunny Security Blanket Baby Girl Gifts Newborn Soft Pink Lovie for Infant and Toddler Snuggle Toy Stuffed Animal, Pink 16 Inch
Price
$15.99
Rating
4.8
Reviews
23.3K
Latest month sales
B0B97X2JQJ
Oxbow Timothy Hay Waffle, Rabbit & Guinea Pig Toys, Bunny Enrichment Toy | Oxbow Enriched Life, Rabbit Chew Toys, Guinea Pig Enrichment, Guinea Pig Chew Toys, Rabbit Enrichment, Timothy Hay
Unlock to view ASIN details and product titles
Price
$5.09
Rating
4.6
Reviews
31
Latest month sales
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