Purr Pops Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Purr Pops sales on Amazon US totaled 492,400 units in July 2026 (▲ 0.9% vs. the prior month), generating an estimated $6,285,408 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.9% of unit volume and 48.7% of revenue, while a typical listing is priced at $14.67. The keyword itself pulled 21,300 Amazon queries over the same period (▲ 7.2% MoM).
Zooming out to the 12-month window ending July 2026, the purr pops Top 50 moved 4,929,000 units and $65,992,773 in cumulative sales — an average of 410,750 units and $5,499,398 per month. Monthly throughput topped out at 492,400 units in July 2026 and dipped to 284,300 in May 2026, leaving the latest reading 44.5% higher than August 2025.
Purr Pops Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
492.4K
▲ 0.9% MoM
Monthly Revenue 2026/07
$6.3M
▼ 3.0% MoM
Top 10 Market Share 2026/07
56.9%
Purr Pops Market Share & Sales Concentration on Amazon US — July 2026
The most-sold purr pops listing on Amazon US in July 2026 is ASIN B007JXVR76 (Brand: Meow Mix), which sold 70,000 units at $8.99 apiece — equal to 14.2% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 280,000 units and $3,063,200 in July 2026 — 56.9% of unit volume and 48.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Purr Pops' on Amazon
July 2026
Is 56.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B007JXVR76
Meow Mix Original Choice Dry Cat Food, 6.3 Pound Bag
70K
▲ 16.7%vs. prior month
$629.3K
latest month
12-month trend
B01LNB6SA0
Temptations Classic Crunchy and Soft Cat Treats, Tasty Chicken, 30 oz | Under 2 calories per treat, crunchy outside & soft inside, resealable tub, use as meal or topper, 100% complete & balanced
40K
▲ 0.0%vs. prior month
$619.2K
latest month
12-month trend
B006FTJ0NI
Purina Friskies Wet Cat Food Variety Pack, Tasty Treasures Prime Filets (With Ocean Fish and Tuna, With Chicken and With Turkey) - 5.5 Ounce (Pack of 12)
40K
▲ 33.3%vs. prior month
$402.8K
latest month
12-month trend
B0727R5C5Q
Purina Friskies Gravy Swirlers With Flavors of Chicken, Salmon and Gravy Dry Cat Food - 3.15 lb. Bag
30K
▲ 0.0%vs. prior month
$141.6K
latest month
12-month trend
B0828WNJXC
Greenies Feline Natural Dental Cat Treats, Roasted Chicken Flavor, 9.75 oz | #1 vet-recommended, clinically-proven oral care, cleans teeth and freshens breath, cleans to gumline, natural ingredients
30K
▲ 0.0%vs. prior month
$291.9K
latest month
12-month trend
B005M2ONIG
Meow Mix Seafood Favorites, Wet Food Variety Pack, 12 Cups
20K
▲ 100.0%vs. prior month
$159.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Purr Pops Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Meow Mix is the best-performing purr pops brand in July 2026, moving 90,000 units across 2 ASINs for 32.1% of Top 10 volume. Friskies follows with 70,000 units (25.0%), ahead of Temptations on 40,000 units (14.3%).
With 7 brands splitting the Top 10 and 71.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.66 to $13.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Meow Mix
2 ASINs in Top 10
32.1%
Units
90K
Revenue
$789.1K
Avg. price
$8.19
B007JXVR76
$8.99·★4.7·52.7K revsMeow Mix Original Choice Dry Cat Food, 6.3 Pound Bag
Units sold70KB005M2ONIG
$7.39·★4.6·7.3K revsMeow Mix Seafood Favorites, Wet Food Variety Pack, 12 Cups
Units sold20K
Friskies
2 ASINs in Top 10
25.0%
Units
70K
Revenue
$544.4K
Avg. price
$7.66
B006FTJ0NI
$10.07·★4.7·25.9K revsPurina Friskies Wet Cat Food Variety Pack, Tasty Treasures Prime Filets (With Ocean Fish and Tuna, With Chicken and With Turkey) - 5.5 Ounce (Pack of 12)
Units sold40KB0727R5C5Q
$5.24·★4.7·37.5K revsPurina Friskies Gravy Swirlers With Flavors of Chicken, Salmon and Gravy Dry Cat Food - 3.15 lb. Bag
Units sold30K
Temptations
1 ASIN in Top 10
14.3%
Units
40K
Revenue
$619.2K
Avg. price
$13.97
B01LNB6SA0
$13.97·★4.8·72.8K revsTemptations Classic Crunchy and Soft Cat Treats, Tasty Chicken, 30 oz | Under 2 calories per treat, crunchy outside & soft inside, resealable tub, use as meal or topper, 100% complete & balanced
Units sold40K
Trending Purr Pops Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0F23ZB2P5 leads positive momentum with ▲ 455.6% MoM growth on 5K units, with B0F241T59P close behind at ▲ 300.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F23ZB2P5
Bonkers Purrpops Lollipop Cat Treats Freeze Dried Chicken & Catnip 18 Pack
Price
$8.99
Rating
4.6
Reviews
339
Latest month sales
B0F241T59P
Bonkers Purrpops, Freeze Dried Tuna & Salmon Flavored Cat Treats, 18 Pieces
Price
$8.99
Rating
4.7
Reviews
397
Latest month sales
B005M2ONIG
Meow Mix Seafood Favorites, Wet Food Variety Pack, 12 Cups
Unlock to view ASIN details and product titles
Price
$7.39
Rating
4.6
Reviews
7.3K
Latest month sales
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