Purr Pops Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Purr Pops sales on Amazon US totaled 438,400 units in July 2026 (▼ 0.8% vs. the prior month), generating an estimated $5,741,228 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.2% of unit volume and 42.6% of revenue, while a typical listing is priced at $14.81. The keyword itself pulled 21,300 Amazon queries over the same period (▲ 7.2% MoM).
Zooming out to the 12-month window ending July 2026, the purr pops Top 50 moved 4,398,900 units and $60,609,104 in cumulative sales — an average of 366,575 units and $5,050,759 per month. Monthly throughput topped out at 441,900 units in June 2026 and dipped to 255,300 in May 2026, leaving the latest reading 45.3% higher than August 2025.
Purr Pops Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
438.4K
▼ 0.8% MoM
Monthly Revenue 2026/07
$5.7M
▼ 3.7% MoM
Top 10 Market Share 2026/07
50.2%
Purr Pops Market Share & Sales Concentration on Amazon US — July 2026
The most-sold purr pops listing on Amazon US in July 2026 is ASIN B01LNB6SA0 (Brand: Temptations), which sold 40,000 units at $15.48 apiece — equal to 9.1% of every unit tracked in this report.
The Top 10 ASINs account for 220,000 units and $2,446,500 in July 2026 — 50.2% of unit volume and 42.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Purr Pops' on Amazon
July 2026
Is 50.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B01LNB6SA0
Temptations Classic Crunchy and Soft Cat Treats, Tasty Chicken, 30 oz | Under 2 calories per treat, crunchy outside & soft inside, resealable tub, use as meal or topper, 100% complete & balanced
40K
▲ 0.0%vs. prior month
$619.2K
latest month
12-month trend
B006FTJ0NI
Friskies Purina Tasty Treasures Cat Food, Prime Filets Variety, (12) 5.5 oz | Chicken and tuna, chicken, ocean fish and turkey wet cat food in gravy or sauce, 100% complete & balanced for adult cats
40K
▲ 33.3%vs. prior month
$402.8K
latest month
12-month trend
B0727R5C5Q
Friskies Purina Dry Cat Food Gravy Swirl'd with Flavors of Chicken, Salmon and Gravy - 3.15 lb. Bag
30K
▲ 0.0%vs. prior month
$141.6K
latest month
12-month trend
B0D9MW74TG
Meow Mix Gravy Bursts Dry Cat Food, 3 lb Bag | Crunchy cat kibble, gravy filled pieces, 100% complete & balanced nutrition
30K
▲ 0.0%vs. prior month
$149.7K
latest month
12-month trend
B005M2ONIG
Meow Mix Seafood Favorites, Wet Food Variety Pack, 12 Cups
20K
▲ 100.0%vs. prior month
$159.8K
latest month
12-month trend
B0CLYMSQZQ
Vital Essentials Freeze Dried Minnows Cat Treats, 1.0 oz Bag | Single Ingredient, Premium Quality Protein, Grain Free, Healthy Treats, USA Made with U.S. & Globally Sourced Ingredients
20K
▼ 33.3%vs. prior month
$219.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Purr Pops Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Friskies is the best-performing purr pops brand in July 2026, moving 70,000 units across 2 ASINs for 31.8% of Top 10 volume. Temptations follows with 50,000 units (22.7%), ahead of Meow Mix on 50,000 units (22.7%).
With 7 brands splitting the Top 10 and 77.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.34 to $14.73, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Friskies
2 ASINs in Top 10
31.8%
Units
70K
Revenue
$544.4K
Avg. price
$7.66
B006FTJ0NI
$10.07·★4.7·25.9K revsFriskies Purina Tasty Treasures Cat Food, Prime Filets Variety, (12) 5.5 oz | Chicken and tuna, chicken, ocean fish and turkey wet cat food in gravy or sauce, 100% complete & balanced for adult cats
Units sold40KB0727R5C5Q
$5.24·★4.7·37.5K revsFriskies Purina Dry Cat Food Gravy Swirl'd with Flavors of Chicken, Salmon and Gravy - 3.15 lb. Bag
Units sold30K
Temptations
2 ASINs in Top 10
22.7%
Units
50K
Revenue
$774K
Avg. price
$14.73
B01LNB6SA0
$15.48·★4.8·72.9K revsTemptations Classic Crunchy and Soft Cat Treats, Tasty Chicken, 30 oz | Under 2 calories per treat, crunchy outside & soft inside, resealable tub, use as meal or topper, 100% complete & balanced
Units sold40KB09NF5NBB3
$13.99·★4.8·49.2K revsTemptations MixUps Crunchy and Soft Cat Treats, Catnip Fever, 30 oz | Under 2 calories per treat, no artificial flavors, 100% complete & balanced for adult cats, resealable stay-fresh tub
Units sold10K
Meow Mix
2 ASINs in Top 10
22.7%
Units
50K
Revenue
$309.5K
Avg. price
$6.34
B0D9MW74TG
$5.29·★4.7·6.5K revsMeow Mix Gravy Bursts Dry Cat Food, 3 lb Bag | Crunchy cat kibble, gravy filled pieces, 100% complete & balanced nutrition
Units sold30KB005M2ONIG
$7.39·★4.6·7.3K revsMeow Mix Seafood Favorites, Wet Food Variety Pack, 12 Cups
Units sold20K
Trending Purr Pops Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0F23ZB2P5 leads positive momentum with ▲ 455.6% MoM growth on 5K units, with B0F241T59P close behind at ▲ 300.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F23ZB2P5
Bonkers Purrpops Lollipop Cat Treats Freeze Dried Chicken & Catnip 18 Pack
Price
$8.99
Rating
4.6
Reviews
347
Latest month sales
B0F241T59P
Bonkers Purrpops, Freeze Dried Tuna & Salmon Flavored Cat Treats, 18 Pieces
Price
$8.99
Rating
4.7
Reviews
405
Latest month sales
B005M2ONIG
Meow Mix Seafood Favorites, Wet Food Variety Pack, 12 Cups
Unlock to view ASIN details and product titles
Price
$7.39
Rating
4.6
Reviews
7.3K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this purr pops report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card