First Aid Beauty Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
First Aid Beauty sales on Amazon US totaled 1,144,000 units in July 2026 (▼ 18.9% vs. the prior month), generating an estimated $20,856,490 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.3% of unit volume and 57.1% of revenue, while a typical listing is priced at $19.60. The keyword itself pulled 65,050 Amazon queries over the same period (▼ 11.1% MoM).
Zooming out to the 12-month window ending July 2026, the first aid beauty Top 50 moved 12,306,250 units and $222,286,439 in cumulative sales — an average of 1,025,521 units and $18,523,870 per month. Monthly throughput topped out at 1,411,000 units in June 2026 and dipped to 701,800 in May 2026, leaving the latest reading 27.0% higher than August 2025.
First Aid Beauty Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.1M
▼ 18.9% MoM
Monthly Revenue 2026/07
$20.9M
▼ 20.4% MoM
Top 10 Market Share 2026/07
60.3%
First Aid Beauty Market Share & Sales Concentration on Amazon US — July 2026
The most-sold first aid beauty listing on Amazon US in July 2026 is ASIN B01N9SPQHQ (Brand: La Roche-Posay), which sold 100,000 units at $24.99 apiece — equal to 8.7% of every unit tracked in this report.
The Top 10 ASINs account for 690,000 units and $11,909,600 in July 2026 — 60.3% of unit volume and 57.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'First Aid Beauty' on Amazon
July 2026
Is 60.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01N9SPQHQ
La Roche-Posay Toleriane Double Repair Face Moisturizer
100K
▲ 0.0%vs. prior month
$2.5M
latest month
12-month trend
B074PVTPBW
Mighty Patch Hero Cosmetics Original Nighttime Acne Pimple Patches, 36 Ct | #1 Hydrocolloid Acne Patches, Shrinking Zits & Whiteheads in 1 Use, Spot Treatment, Pimple Stickers for Face
100K
▲ 0.0%vs. prior month
$1.3M
latest month
12-month trend
B07PBXXNCY
Clean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B09V7Z4TJG
medicube Toner Pads Zero Pore Pad 2.0 for Exfoliation and Pore Care | Dual-Textured Facial Pad with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid - For All, Korean Skin Care, 70 Pads, 1 Pack
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B006IB5T4W
Aquaphor Advanced Therapy Healing Ointment Skin Protectant, 14 OZ | Clinically Proven Skin Protectant Moisturizer for Cracked, Irritated or Dry Skin Relief, Dye and Fragrance Free
70K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
B07BRDVQ4B
AmLactin Daily Nourish Body Lotion, 12% Lactic Acid, 14.1 oz | 12% lactic acid body lotion exfoliates and moisturizes dry skin to help reveal softer, smoother daily hydration.
50K
▼ 28.6%vs. prior month
$798.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best First Aid Beauty Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
La Roche-Posay is the best-performing first aid beauty brand in July 2026, moving 100,000 units across 1 ASIN for 14.5% of Top 10 volume. Mighty Patch follows with 100,000 units (14.5%), ahead of CLEAN SKIN CLUB on 100,000 units (14.5%).
Volume is spread across 10 brands, with the top three holding 43.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $11.68 to $24.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
La Roche-Posay
1 ASIN in Top 10
14.5%
Units
100K
Revenue
$2.5M
Avg. price
$24.99
B01N9SPQHQ
$24.99·★4.6·80.2K revsLa Roche-Posay Toleriane Double Repair Face Moisturizer
Units sold100K
Mighty Patch
1 ASIN in Top 10
14.5%
Units
100K
Revenue
$1.3M
Avg. price
$11.68
B074PVTPBW
$11.68·★4.6·184.7K revsMighty Patch Hero Cosmetics Original Nighttime Acne Pimple Patches, 36 Ct | #1 Hydrocolloid Acne Patches, Shrinking Zits & Whiteheads in 1 Use, Spot Treatment, Pimple Stickers for Face
Units sold100K
CLEAN SKIN CLUB
1 ASIN in Top 10
14.5%
Units
100K
Revenue
$1.8M
Avg. price
$17.95
B07PBXXNCY
$17.95·★4.8·44.4K revsClean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
Units sold100K
Trending First Aid Beauty Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B081KLNHSG booked 40K units at $10.12, with ▲ 0.0% MoM change. On the growth side, B07FM7MR9J leads positive momentum with ▲ 800.0% MoM growth on 9K units, with B0BX6LGM56 close behind at ▲ 300.0% MoM on 8K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B081KLNHSG
PanOxyl Antimicrobial Acne Creamy Wash, 4% Benzoyl Peroxide, 6 Ounce
Price
$10.12
Rating
4.6
Reviews
17.7K
Latest month sales
![FIRST HONEY Wound Healing Ointment [ 1oz - 28.4g ] | 100% Active Leptospermum | Fast Relief & Skin Repair | Manuka Honey from New Zealand | Antibiotic Free Burn Care, Scar Gel, Dressing Aid](https://m.media-amazon.com/images/I/61cMUxBxyKL._AC_UY512_.jpg)
B07FM7MR9J
FIRST HONEY Wound Healing Ointment [ 1oz - 28.4g ] | 100% Active Leptospermum | Fast Relief & Skin Repair | Manuka Honey from New Zealand | Antibiotic Free Burn Care, Scar Gel, Dressing Aid
Price
$14.99
Rating
4.5
Reviews
10.7K
Latest month sales
B0BX6LGM56
CeraVe Moisturizing Cream for Itch Relief, Anti Itch Cream, 16oz | Skin Care That Relieves Minor Skin Irritations, Sunburn & Bug Bites with Pramoxine Hydrochloride In A Fragrance Free Formula
Unlock to view ASIN details and product titles
Price
$23.97
Rating
4.7
Reviews
11.9K
Latest month sales
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