Pureology Leave In Conditioner Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pureology Leave In Conditioner sales on Amazon US totaled 442,000 units in July 2026 (▼ 28.2% vs. the prior month), generating an estimated $10,403,070 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.8% of unit volume and 47.9% of revenue, while a typical listing is priced at $25.93. The keyword itself pulled 16,095 Amazon queries over the same period (▲ 1.7% MoM).
Zooming out to the 12-month window ending July 2026, the pureology leave in conditioner Top 50 moved 4,627,950 units and $115,156,099 in cumulative sales — an average of 385,663 units and $9,596,342 per month. Monthly throughput topped out at 616,000 units in June 2026 and dipped to 236,000 in May 2026, leaving the latest reading 31.2% higher than August 2025.
Pureology Leave In Conditioner Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
442K
▼ 28.2% MoM
Monthly Revenue 2026/07
$10.4M
▼ 37.6% MoM
Top 10 Market Share 2026/07
49.8%
Pureology Leave In Conditioner Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pureology leave in conditioner listing on Amazon US in July 2026 is ASIN B09HR5KSR8 (Brand: K18), which sold 50,000 units at $29.00 apiece — equal to 11.3% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 220,000 units and $4,978,900 in July 2026 — 49.8% of unit volume and 47.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pureology Leave In Conditioner' on Amazon
July 2026
Is 49.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09HR5KSR8
K18 Leave-In Molecular Repair Hair Mask
50K
▲ 25.0%vs. prior month
$1.4M
latest month
12-month trend
B076FHJ3K5
Marc Anthony Grow Long, Detangling Leave-In Hair Conditioner Spray | Anti-Frizz Anti-Breakage Hair Care for Dry Damaged Hair & Split Ends - Biotin, Vitamin E, Caffeine & Ginseng - Sulfate Free
40K
▼ 20.0%vs. prior month
$330K
latest month
12-month trend
B08T2WP81T
Pantene Miracle Rescue 10-in-1 Multitasking Spray, Heat Protection, 5.7 oz | Detangles, Repairs Damaged, Dry Hair, Improves Shine, Leave-In Conditioning Treatment with Keratin and Pro-Vitamin B5
30K
▲ 50.0%vs. prior month
$384.9K
latest month
12-month trend
B0891843GC
Pureology Hydrate Shampoo – Moisturizes & Nourishes Dry Hair, Sulfate-Free
20K
▼ 66.7%vs. prior month
$760K
latest month
12-month trend
B0891BBRHW
Pureology Hydrate Conditioner – Moisturizes Dry & Color-Treated Hair
20K
▼ 60.0%vs. prior month
$760K
latest month
12-month trend
B09HN5ZF8C
L'Oreal Paris EverPure Moisture 21-in-1 Leave In Conditioner, Multi-Benefit Heat Protectant Spray for Hair Up to 450°F, Detangling Frizz Control for Color Treated, Dry, or Damaged Hair, 6.7 Fl Oz
20K
▲ 0.0%vs. prior month
$199.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Pureology Leave In Conditioner Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
K18 is the best-performing pureology leave in conditioner brand in July 2026, moving 50,000 units across 1 ASIN for 22.7% of Top 10 volume. Pureology follows with 50,000 units (22.7%), ahead of Marc Anthony on 40,000 units (18.2%).
With 8 brands splitting the Top 10 and 63.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.67 to $37.33, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
K18
1 ASIN in Top 10
22.7%
Units
50K
Revenue
$1.4M
Avg. price
$29.00
B09HR5KSR8
$29.00·★4.3·31.8K revsK18 Leave-In Molecular Repair Hair Mask
Units sold50K
Pureology
3 ASINs in Top 10
22.7%
Units
50K
Revenue
$1.9M
Avg. price
$37.33
B0891843GC
$38.00·★4.6·19.3K revsPureology Hydrate Shampoo – Moisturizes & Nourishes Dry Hair, Sulfate-Free
Units sold20KB0891BBRHW
$38.00·★4.6·18.8K revsPureology Hydrate Conditioner – Moisturizes Dry & Color-Treated Hair
Units sold20KB0899C98ZD
$36.00·★4.6·21.3K revsPureology Color Fanatic Leave-In Conditioner & Detangling Anti-Frizz Spray
Units sold10K
Marc Anthony
1 ASIN in Top 10
18.2%
Units
40K
Revenue
$330K
Avg. price
$8.67
B076FHJ3K5
$8.67·★4.5·71.6K revsMarc Anthony Grow Long, Detangling Leave-In Hair Conditioner Spray | Anti-Frizz Anti-Breakage Hair Care for Dry Damaged Hair & Split Ends - Biotin, Vitamin E, Caffeine & Ginseng - Sulfate Free
Units sold40K
Trending Pureology Leave In Conditioner Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07NQLWYXW booked 10K units at $8.97, with ▲ 0.0% MoM change. On the growth side, B075R138HZ leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B0FMKLXTNW close behind at ▲ 100.0% MoM on 8K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07NQLWYXW
Shea Moisture Jamaican Black Castor Oil Strengthen & Grow Leave-In Conditioner, 11 Ounce
Price
$8.97
Rating
4.6
Reviews
18.3K
Latest month sales
B075R138HZ
Kristin Ess Hair Hydrating Salon Leave In Conditioner Spray for Strength + Shine - Lightweight Anti Frizz Detangler for Women - Sulfate Free + Color Safe - Castor Oil Moisture Bond Repair Spray
Price
$11.97
Rating
4.4
Reviews
3K
Latest month sales
B0FMKLXTNW
MAREE Leave-In Conditioner Hair Gloss for Dry Damaged Hair, Leave-In Conditioner for Curly Hair, Color Treated
Unlock to view ASIN details and product titles
Price
$8.99
Rating
4.3
Reviews
1.7K
Latest month sales
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