Purely Elizabeth Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Purely Elizabeth sales on Amazon US totaled 271,600 units in July 2026 (▲ 3.9% vs. the prior month), generating an estimated $1,630,606 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.9% of unit volume and 36.0% of revenue, while a typical listing is priced at $7.55. The keyword itself pulled 17,274 Amazon queries over the same period (▲ 9.9% MoM).
Zooming out to the 12-month window ending July 2026, the purely elizabeth Top 50 moved 2,947,300 units and $19,127,852 in cumulative sales — an average of 245,608 units and $1,593,988 per month. Monthly throughput topped out at 283,500 units in January 2026 and dipped to 182,800 in May 2026, leaving the latest reading 13.8% higher than August 2025.
Purely Elizabeth Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
271.6K
▲ 3.9% MoM
Monthly Revenue 2026/07
$1.6M
▼ 0.2% MoM
Top 10 Market Share 2026/07
47.9%
Purely Elizabeth Market Share & Sales Concentration on Amazon US — July 2026
The most-sold purely elizabeth listing on Amazon US in July 2026 is ASIN B01515ECLQ (Brand: purely elizabeth.), which sold 20,000 units at $6.19 apiece — equal to 7.4% of every unit tracked in this report.
The Top 10 ASINs account for 130,000 units and $586,900 in July 2026 — 47.9% of unit volume and 36.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Purely Elizabeth' on Amazon
July 2026
Is 47.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01515ECLQ
Purely Elizabeth, Organic Original, Ancient Grain Granola, Gluten-Free, Non-GMO (12oz Bag)
20K
▲ 0.0%vs. prior month
$63.8K
latest month
12-month trend
B07WD631ZX
Catalina Crunch Protein Cereal, Cinnamon Toast, 9 oz Bag (Pack of 1) | Sugar Free, 11g of Protein, Gluten Free, Excellent Source of Fiber, Breakfast Cereal, Packaging May Vary
20K
▲ 0.0%vs. prior month
$131.6K
latest month
12-month trend
B08KXDCP3D
MadeGood Organic Chocolate Chip Granola Bites, 5ct x 0.85oz
20K
▲ 0.0%vs. prior month
$65K
latest month
12-month trend
B0078DS86U
Love Crunch Dark Chocolate & Red Berries Granola, 11.5 oz (Pack of 1) | Fair Trade Italian Dark Chocolate, 14g Whole Grains, Premium Organic Granola, Non-GMO, Vegan, Family Owned Company
10K
▲ 0.0%vs. prior month
$50.2K
latest month
12-month trend
B00DJQ0Z0M
Cascadian Farm Organic Cinnamon Crunch Cereal, Whole Grain, 9.2 oz | Made with Real Cinnamon; No Artificial Flavors; Non-GMO Project Verified and USDA Organic; 17g Whole Grain, 9.2 oz
10K
▲ 0.0%vs. prior month
$43.1K
latest month
12-month trend
B00IGHKDT2
Grape-Nuts Original Cold Breakfast Cereal, 20.5 oz Box | Crunchy Pieces With Whole Grain Wheat & Barley, Excellent Source Of Fiber, Iron & Folate, NON-GMO Project Verified
10K
▲ 0.0%vs. prior month
$51.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Purely Elizabeth Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
purely elizabeth. is the best-performing purely elizabeth brand in July 2026, moving 40,000 units across 3 ASINs for 30.8% of Top 10 volume. Catalina Crunch follows with 20,000 units (15.4%), ahead of Made Good on 20,000 units (15.4%).
With 7 brands splitting the Top 10 and 61.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.32 to $6.20, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
purely elizabeth.
3 ASINs in Top 10
30.8%
Units
40K
Revenue
$158.7K
Avg. price
$5.85
B01515ECLQ
$6.19·★4.6·6.2K revsPurely Elizabeth, Organic Original, Ancient Grain Granola, Gluten-Free, Non-GMO (12oz Bag)
Units sold20KB07RB7KM5S
$5.48·★4.6·3.5K revsPurely Elizabeth, Granola Vanilla Almond Butter MCT Grain Free, 8 Ounce
Units sold10KB0CJVMHYDH
$5.89·★4.7·1.1K revsPurely Elizabeth, Cookie Granola Chocolate Chip, 11 Ounce
Units sold10K
Catalina Crunch
1 ASIN in Top 10
15.4%
Units
20K
Revenue
$131.6K
Avg. price
$6.20
B07WD631ZX
$6.20·★4.1·7.6K revsCatalina Crunch Protein Cereal, Cinnamon Toast, 9 oz Bag (Pack of 1) | Sugar Free, 11g of Protein, Gluten Free, Excellent Source of Fiber, Breakfast Cereal, Packaging May Vary
Units sold20K
Made Good
1 ASIN in Top 10
15.4%
Units
20K
Revenue
$65K
Avg. price
$3.32
B08KXDCP3D
$3.32·★4.4·1.6K revsMadeGood Organic Chocolate Chip Granola Bites, 5ct x 0.85oz
Units sold20K
Trending Purely Elizabeth Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FM61859F leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B0CS7VHM3S close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FM61859F
Honey Bunches of Oats Honey & Almond Protein Breakfast Cereal, 15 oz Box | Features Crispy Flakes, Crunchy Granola Clusters And Real Honey For Satisfying Texture And Taste, Good Source of Fiber
Price
$4.97
Rating
4.3
Reviews
138
Latest month sales
B0CS7VHM3S
MadeGood Strawberry Granola Bites 28-Count, Organic GF Snack Pouches | Organic, gluten free snacks for kids, lunch boxes, school snacks and on-the-go snacking, made with GF oats
Price
$19.38
Rating
4.7
Reviews
328
Latest month sales
B0DD7XSS1J
Purely Elizabeth, Granola Peanut Butter Cookie, 11 Ounce
Unlock to view ASIN details and product titles
Price
$5.89
Rating
4.5
Reviews
181
Latest month sales
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