Purely Elizabeth Granola Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Purely Elizabeth Granola sales on Amazon US totaled 272,800 units in July 2026 (▲ 0.1% vs. the prior month), generating an estimated $1,607,736 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 44.0% of unit volume and 30.0% of revenue, while a typical listing is priced at $7.78. The keyword itself pulled 73,551 Amazon queries over the same period (▲ 8.4% MoM).
Zooming out to the 12-month window ending July 2026, the purely elizabeth granola Top 50 moved 2,973,500 units and $19,176,982 in cumulative sales — an average of 247,792 units and $1,598,082 per month. Monthly throughput topped out at 287,500 units in January 2026 and dipped to 188,400 in May 2026, leaving the latest reading 9.3% higher than August 2025.
Purely Elizabeth Granola Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
272.8K
▲ 0.1% MoM
Monthly Revenue 2026/07
$1.6M
▼ 6.5% MoM
Top 10 Market Share 2026/07
44.0%
Purely Elizabeth Granola Market Share & Sales Concentration on Amazon US — July 2026
The most-sold purely elizabeth granola listing on Amazon US in July 2026 is ASIN B01515ECLQ (Brand: purely elizabeth.), which sold 20,000 units at $5.59 apiece — equal to 7.3% of every unit tracked in this report.
The Top 10 ASINs account for 120,000 units and $482,400 in July 2026 — 44.0% of unit volume and 30.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Purely Elizabeth Granola' on Amazon
July 2026
Is 44.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01515ECLQ
Purely Elizabeth, Organic Original, Ancient Grain Granola, Gluten-Free, Non-GMO (12oz Bag)
20K
▲ 0.0%vs. prior month
$63.8K
latest month
12-month trend
B08KXDCP3D
MadeGood Organic Chocolate Chip Granola Bites, 5ct x 0.85oz
20K
▲ 0.0%vs. prior month
$65K
latest month
12-month trend
B08KXFY9CP
MadeGood Organic Strawberry Granola Bites, 5ct x 0.85oz
10K
▲ 0.0%vs. prior month
$33.5K
latest month
12-month trend
B0BVT37H4W
Nature Valley Oats & Honey Protein Granola, Family Size, 17 oz | 50% More Than 11 oz Pouch, 13g Protein & 33g Whole Grain per Serving, Good Source of Fiber
10K
▲ 0.0%vs. prior month
$59.8K
latest month
12-month trend
B0078DS86U
Love Crunch Dark Chocolate & Red Berries Granola, 11.5 oz (Pack of 1)
10K
▲ 0.0%vs. prior month
$50.2K
latest month
12-month trend
B07NSV2NSS
365 by Whole Foods Market Maple & Almond Butter Granola, 12 Ounce
10K
▲ 0.0%vs. prior month
$37.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Purely Elizabeth Granola Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
purely elizabeth. is the best-performing purely elizabeth granola brand in July 2026, moving 30,000 units across 2 ASINs for 25.0% of Top 10 volume. Made Good follows with 30,000 units (25.0%), ahead of Cascadian Farm on 20,000 units (16.7%).
With 7 brands splitting the Top 10 and 66.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.46 to $5.54, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
purely elizabeth.
2 ASINs in Top 10
25.0%
Units
30K
Revenue
$117.9K
Avg. price
$5.54
B01515ECLQ
$5.59·★4.6·6.2K revsPurely Elizabeth, Organic Original, Ancient Grain Granola, Gluten-Free, Non-GMO (12oz Bag)
Units sold20KB07RB7KM5S
$5.48·★4.6·3.5K revsPurely Elizabeth, Granola Vanilla Almond Butter MCT Grain Free, 8 Ounce
Units sold10K
Made Good
2 ASINs in Top 10
25.0%
Units
30K
Revenue
$98.5K
Avg. price
$3.46
B08KXDCP3D
$3.46·★4.4·1.6K revsMadeGood Organic Chocolate Chip Granola Bites, 5ct x 0.85oz
Units sold20KB08KXFY9CP
$3.46·★4.5·1.5K revsMadeGood Organic Strawberry Granola Bites, 5ct x 0.85oz
Units sold10K
Cascadian Farm
2 ASINs in Top 10
16.7%
Units
20K
Revenue
$99.7K
Avg. price
$4.74
B08QTC6TJN
$5.48·★4.6·8.6K revsCascadian Farm Organic Cinnamon Crunch Cereal, Family Size, 14.5 oz | Made with Real Cinnamon; No Artificial Flavors; Non-GMO Project Verified and USDA Organic; 17g Whole Grain
Units sold10KB0BRY9PQ6Z
$3.99·★4.6·1.4K revsCascadian Farm Organic Oats and Honey Granola, Resealable Pouch, 11 oz | Whole Grain Oats & Golden Honey, 35g Whole Grain, 3g Fiber, Non-GMO Verified, Great Yogurt or Hiking Snack
Units sold10K
Trending Purely Elizabeth Granola Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0CS7VHM3S leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B073Y94KZ6 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CS7VHM3S
MadeGood Strawberry Granola Bites 28-Count, Organic GF Snack Pouches | Organic, gluten free snacks for kids, lunch boxes, school snacks and on-the-go snacking, made with GF oats
Price
$19.38
Rating
4.7
Reviews
328
Latest month sales
B073Y94KZ6
One Degree Organic Foods Organic Quinoa Cacao Sprouted Oat Granola, 11 OZ
Price
$6.99
Rating
4.6
Reviews
736
Latest month sales
B0DT1LXL35
Kashi GO Protein Cereal, 10g Protein, 10g Fiber, Honey Almond Flax Crunch, 17.7oz Box (1 Box).
Unlock to view ASIN details and product titles
Price
$4.87
Rating
4.4
Reviews
196
Latest month sales
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