Protein Granola Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Protein Granola sales on Amazon US totaled 270,000 units in July 2026 (▼ 4.3% vs. the prior month), generating an estimated $2,056,890 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 44.4% of unit volume and 29.1% of revenue, while a typical listing is priced at $8.67. The keyword itself pulled 30,985 Amazon queries over the same period (▲ 10.1% MoM).
Zooming out to the 12-month window ending July 2026, the protein granola Top 50 moved 3,018,300 units and $23,936,168 in cumulative sales — an average of 251,525 units and $1,994,681 per month. Monthly throughput topped out at 293,300 units in January 2026 and dipped to 184,400 in May 2026, leaving the latest reading 10.7% higher than August 2025.
Protein Granola Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
270K
▼ 4.3% MoM
Monthly Revenue 2026/07
$2.1M
▼ 12.7% MoM
Top 10 Market Share 2026/07
44.4%
Protein Granola Market Share & Sales Concentration on Amazon US — July 2026
The most-sold protein granola listing on Amazon US in July 2026 is ASIN B01515ECLQ (Brand: purely elizabeth.), which sold 20,000 units at $5.89 apiece — equal to 7.4% of every unit tracked in this report.
The Top 10 ASINs account for 120,000 units and $599,000 in July 2026 — 44.4% of unit volume and 29.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Protein Granola' on Amazon
July 2026
Is 44.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B01515ECLQ
Purely Elizabeth, Organic Original, Ancient Grain Granola, Gluten-Free, Non-GMO (12oz Bag)
20K
▲ 0.0%vs. prior month
$63.8K
latest month
12-month trend
B07WD631ZX
Catalina Crunch Protein Cereal, Cinnamon Toast, 9 oz Bag (Pack of 1) | Sugar Free, 11g of Protein, Gluten Free, Excellent Source of Fiber, Breakfast Cereal, Packaging May Vary
20K
▲ 0.0%vs. prior month
$131.6K
latest month
12-month trend
B0BVT37H4W
Nature Valley Oats & Honey Protein Granola, Family Size, 17 oz | 50% More Than 11 oz Pouch, 13g Protein & 33g Whole Grain per Serving, Good Source of Fiber
10K
▲ 0.0%vs. prior month
$59.8K
latest month
12-month trend
B0078DS86U
Love Crunch Dark Chocolate & Red Berries Granola, 11.5 oz (Pack of 1) | Fair Trade Italian Dark Chocolate, 14g Whole Grains, Premium Organic Granola, Non-GMO, Vegan, Family Owned Company
10K
▲ 0.0%vs. prior month
$50.2K
latest month
12-month trend
B07NSV2NSS
365 by Whole Foods Market Maple & Almond Butter Granola, 12 Ounce
10K
▲ 0.0%vs. prior month
$37.9K
latest month
12-month trend
B07RB7KM5S
Purely Elizabeth, Granola Vanilla Almond Butter MCT Grain Free, 8 Ounce
10K
▲ 0.0%vs. prior month
$54.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Protein Granola Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
purely elizabeth. is the best-performing protein granola brand in July 2026, moving 40,000 units across 3 ASINs for 33.3% of Top 10 volume. Catalina Crunch follows with 30,000 units (25.0%), ahead of Nature Valley on 10,000 units (8.3%).
With 7 brands splitting the Top 10 and 66.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.86 to $6.20, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
purely elizabeth.
3 ASINs in Top 10
33.3%
Units
40K
Revenue
$158.7K
Avg. price
$5.86
B01515ECLQ
$5.89·★4.6·6.2K revsPurely Elizabeth, Organic Original, Ancient Grain Granola, Gluten-Free, Non-GMO (12oz Bag)
Units sold20KB07RB7KM5S
$5.48·★4.6·3.5K revsPurely Elizabeth, Granola Vanilla Almond Butter MCT Grain Free, 8 Ounce
Units sold10KB0CJVMHYDH
$6.20·★4.7·1.1K revsPurely Elizabeth, Cookie Granola Chocolate Chip, 11 Ounce
Units sold10K
Catalina Crunch
2 ASINs in Top 10
25.0%
Units
30K
Revenue
$198.2K
Avg. price
$6.20
B07WD631ZX
$6.20·★4.1·7.6K revsCatalina Crunch Protein Cereal, Cinnamon Toast, 9 oz Bag (Pack of 1) | Sugar Free, 11g of Protein, Gluten Free, Excellent Source of Fiber, Breakfast Cereal, Packaging May Vary
Units sold20KB07SQB7GF2
$6.20·★4.1·3.9K revsCatalina Crunch Protein Cereal, Dark Chocolate, 9 oz Bag (Pack of 1) | Sugar Free, 11g of Protein, Gluten Free, Excellent Source of Fiber, Breakfast Cereal, Packaging May Vary
Units sold10K
Nature Valley
1 ASIN in Top 10
8.3%
Units
10K
Revenue
$59.8K
Avg. price
$5.98
B0BVT37H4W
$5.98·★4.7·2.6K revsNature Valley Oats & Honey Protein Granola, Family Size, 17 oz | 50% More Than 11 oz Pouch, 13g Protein & 33g Whole Grain per Serving, Good Source of Fiber
Units sold10K
Trending Protein Granola Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B09HSWMB4L leads positive momentum with ▲ 66.7% MoM growth on 5K units, with B0DT1LXL35 close behind at ▲ 66.7% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09HSWMB4L
Premier Protein Chocolate Almond Protein Cereal, 9 oz Box | Crunchy Flakes With Chocolatey Flavor & Sliced Nuts, Deliver Satisfying Texture And Delicious Taste In Every Bite
Price
$4.79
Rating
4.1
Reviews
2.5K
Latest month sales
B0DT1LXL35
Kashi GO Protein Cereal, 10g Protein, 10g Fiber, Honey Almond Flax Crunch, 17.7oz Box (1 Box).
Price
$5.49
Rating
4.4
Reviews
198
Latest month sales
B00D99VUS0
Nature Valley Oats & Dark Chocolate Protein Granola, 11 oz | 13g Protein & 30g Whole Grain per Serving, Good Source of Fiber, No Artificial Flavors or Colors
Unlock to view ASIN details and product titles
Price
$4.68
Rating
4.6
Reviews
1.4K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this protein granola report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card