Pullups 3t 4t Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pullups 3t 4t sales on Amazon US totaled 203,400 units in July 2026 (▼ 12.1% vs. the prior month), generating an estimated $7,610,826 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.2% of unit volume and 57.5% of revenue, while a typical listing is priced at $32.91. The keyword itself pulled 13,275 Amazon queries over the same period (▲ 0.3% MoM).
Zooming out to the 12-month window ending July 2026, the pullups 3t 4t Top 50 moved 2,333,650 units and $92,455,628 in cumulative sales — an average of 194,471 units and $7,704,636 per month. Monthly throughput topped out at 231,400 units in June 2026 and dipped to 120,700 in May 2026, leaving the latest reading 2.1% higher than August 2025.
Pullups 3t 4t Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
203.4K
▼ 12.1% MoM
Monthly Revenue 2026/07
$7.6M
▼ 15.9% MoM
Top 10 Market Share 2026/07
47.2%
Pullups 3t 4t Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pullups 3t 4t listing on Amazon US in July 2026 is ASIN B07DC8BR3B (Brand: Pampers), which sold 20,000 units at $49.77 apiece — equal to 9.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 96,000 units and $4,374,350 in July 2026 — 47.2% of unit volume and 57.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pullups 3t 4t' on Amazon
July 2026
Is 47.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07DC8BR3B
Pampers Swaddlers Diapers, Size 4 (15-34 lbs), 150 Count, Fragrance Free, Hypoallergenic, Absorbent, Pediatrician Recommended, Skin Safe
20K
▲ 0.0%vs. prior month
$995.4K
latest month
12-month trend
B078W9SH24
Pampers Easy Ups Potty Training Pants, 3T-4T, 124 Count, Cartoon
10K
▲ 0.0%vs. prior month
$399.6K
latest month
12-month trend
B08PX2V7PG
Pampers Diapers - Cruisers 360° - Size 5, 128 Count, up to 100% Leakproof Pull-On Diaper for Active Babies
10K
▼ 50.0%vs. prior month
$497.7K
latest month
12-month trend
B08W9G2JCX
Pampers Diapers - Cruisers 360° - Size 4, 144 Count, up to 100% Leakproof Pull-On Diaper for Active Babies
10K
▲ 0.0%vs. prior month
$497.7K
latest month
12-month trend
B0DKYRHL2Y
HUGGIES Little Movers Diapers Size 4, 150 Count (6 Packs of 25) | Double Grip Strips, Blowout Protection, Secure Flexible Fit, Up to 12-Hour Protection, Dry Touch Liner, Wetness Indicator
10K
▲ 0.0%vs. prior month
$528K
latest month
12-month trend
B078WBDSBF
Pampers Easy Ups Potty Training Pants, 4T-5T, 104 Count, Cartoon
9K
▼ 10.0%vs. prior month
$440.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Pullups 3t 4t Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Pampers is the best-performing pullups 3t 4t brand in July 2026, moving 59,000 units across 5 ASINs for 61.5% of Top 10 volume. Pull-Ups follows with 20,000 units (20.8%), ahead of HUGGIES on 10,000 units (10.4%).
With 4 brands splitting the Top 10 and 92.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $40.11 to $51.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Pampers
5 ASINs in Top 10
61.5%
Units
59K
Revenue
$2.8M
Avg. price
$49.57
B07DC8BR3B
$49.77·★4.8·129.5K revsPampers Swaddlers Diapers, Size 4 (15-34 lbs), 150 Count, Fragrance Free, Hypoallergenic, Absorbent, Pediatrician Recommended, Skin Safe
Units sold20KB078W9SH24
$49.27·★4.7·46.1K revsPampers Easy Ups Potty Training Pants, 3T-4T, 124 Count, Cartoon
Units sold10KB08PX2V7PG
$49.77·★4.7·27.6K revsPampers Diapers - Cruisers 360° - Size 5, 128 Count, up to 100% Leakproof Pull-On Diaper for Active Babies
Units sold10KB08W9G2JCX
$49.77·★4.7·27.6K revsPampers Diapers - Cruisers 360° - Size 4, 144 Count, up to 100% Leakproof Pull-On Diaper for Active Babies
Units sold10KB078WBDSBF
$49.27·★4.7·46.1K revsPampers Easy Ups Potty Training Pants, 4T-5T, 104 Count, Cartoon
Units sold9K
Pull-Ups
3 ASINs in Top 10
20.8%
Units
20K
Revenue
$806.9K
Avg. price
$40.11
B07XCVWZ51
$43.15·★4.7·21.3K revsPull-Ups Pull-Ups Boys' Potty Training Pants, Size 3T-4T, 112 Count | Easy Open Sides, Refastenable Fit, Wetness Indicator, Soft & Breathable, Stretchy Sides, Secure Fit, Fragrance Free
Units sold7KB0CQ8SJYQV
$29.97·★4.6·338 revsPull-Ups Boys' Night-Time Potty Training Pants, Size 4T-5T, 52 Count | Overnight Protection, Refastenable Fit, Sleep Dryness, Wetness Indicator, Soft & Breathable, Stretchy Sides, Secure Fit
Units sold7KB07X8ND2B6
$47.20·★4.8·33.9K revsPull-Ups Girls' Potty Training Pants, Size 3T-4T Training Underwear (32-40 lbs), 112 Count
Units sold6K
HUGGIES
1 ASIN in Top 10
10.4%
Units
10K
Revenue
$528K
Avg. price
$51.99
B0DKYRHL2Y
$51.99·★4.3·220 revsHUGGIES Little Movers Diapers Size 4, 150 Count (6 Packs of 25) | Double Grip Strips, Blowout Protection, Secure Flexible Fit, Up to 12-Hour Protection, Dry Touch Liner, Wetness Indicator
Units sold10K
Trending Pullups 3t 4t Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01IQDZHSC booked 7K units at $31.97, with ▲ 0.0% MoM change. On the growth side, B0147KA6CA leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B07STDS8MY close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01IQDZHSC
GoodNites Boys' Nighttime Bedwetting Underwear, Size Extra Small (28-43 lbs), 44 Ct (2 Packs of 22), Packaging May Vary
Price
$31.97
Rating
4.8
Reviews
28.3K
Latest month sales
B0147KA6CA
Pull-Ups Boys' Potty Training Pants, Size 3T-4T, 66 Count | Easy Open Sides, Refastenable Fit, Wetness Indicator, Soft & Breathable, Stretchy Sides, Secure Fit, Fragrance Free
Price
$29.60
Rating
4.7
Reviews
21.3K
Latest month sales
B07STDS8MY
Pampers Training Pants - Easy Ups Boys & Girls Bluey - Size 3T-4T, 116 Count, Children's Potty Underwear (Packaging May Vary)
Unlock to view ASIN details and product titles
Price
$45.99
Rating
4.7
Reviews
46.1K
Latest month sales
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