Protein Ice Cream Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Premier Protein is the best-performing protein ice cream brand in July 2026, moving 70,000 units across 2 ASINs for 36.8% of Top 10 volume. Optimum Nutrition follows with 40,000 units (21.1%), ahead of 365 by Whole Foods Market on 30,000 units (15.8%).

With 7 brands splitting the Top 10 and 73.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.46 to $73.02, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B06ZZ3PJQD leads positive momentum with ▲ 200.0% MoM growth on 30K units, with B08FY6D21D close behind at ▲ 40.0% MoM on 7K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.