Protein Cookies Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Protein Cookies sales on Amazon US totaled 360,000 units in July 2026 (▼ 12.2% vs. the prior month), generating an estimated $6,780,640 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 38.9% of unit volume and 32.1% of revenue, while a typical listing is priced at $19.86. The keyword itself pulled 25,278 Amazon queries over the same period (▲ 7.3% MoM).
Zooming out to the 12-month window ending July 2026, the protein cookies Top 50 moved 4,210,300 units and $79,779,175 in cumulative sales — an average of 350,858 units and $6,648,265 per month. Monthly throughput topped out at 410,000 units in June 2026 and dipped to 242,100 in May 2026, leaving the latest reading 6.3% lower than August 2025.
Protein Cookies Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
360K
▼ 12.2% MoM
Monthly Revenue 2026/07
$6.8M
▼ 12.6% MoM
Top 10 Market Share 2026/07
38.9%
Protein Cookies Market Share & Sales Concentration on Amazon US — July 2026
The most-sold protein cookies listing on Amazon US in July 2026 is ASIN B0CXQ6QP2B (Brand: CLIF Bar), which sold 20,000 units at $17.24 apiece — equal to 5.6% of every unit tracked in this report.
The Top 10 ASINs account for 140,000 units and $2,178,000 in July 2026 — 38.9% of unit volume and 32.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Protein Cookies' on Amazon
July 2026
Is 38.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CXQ6QP2B
CLIF BAR Protein Energy Bars, Crunchy Peanut Butter, 15ct | 11g Protein, Made with Organic Oats, Non-GMO, Plant-Based, No High Fructose Corn Syrup
20K
▲ 0.0%vs. prior month
$345K
latest month
12-month trend
B004F1LNDI
Honey Stinger Organic Honey Waffle, Energy Stroopwafel for Exercise, Endurance and Performance, Sports Nutrition for Home & Gym, Pre and Post Workout, 16.96 Ounces (Pack of 16)
20K
▲ 0.0%vs. prior month
$397.6K
latest month
12-month trend
B0198TV3FE
belVita Breakfast Bars Biscuits, Blueberry, Value Pack, 12 Packs (4 Biscuits Per Pack)
20K
▲ 0.0%vs. prior month
$169.6K
latest month
12-month trend
B06XDG16VC
Annie's Organic Chocolate Chip Cookie Bites, 10 Pouches, 10.5 oz | Real Chocolate Chips, USDA Organic and Non-GMO, No Artificial Flavors or High-Fructose Corn Syrup
20K
▲ 0.0%vs. prior month
$97K
latest month
12-month trend
B07Y7H3FHB
IQBAR Clean Protein Bars, Low Sugar Keto, Chocolate Variety Pack 12-Count | High Fiber Plant Based Snacks, Clean Label Project Certified | Gluten Free, Dairy Free, Vegan, Soy Free
10K
▼ 50.0%vs. prior month
$248.6K
latest month
12-month trend
B0CXQ5ZHWH
CLIF Bar Protein Energy Bars, Chocolate Chip, 15ct | 10g Protein, Made with Organic Oats, Non-GMO, Plant-Based, No High Fructose Corn Syrup
10K
▼ 50.0%vs. prior month
$171.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Protein Cookies Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CLIF Bar is the best-performing protein cookies brand in July 2026, moving 30,000 units across 2 ASINs for 21.4% of Top 10 volume. Belvita follows with 30,000 units (21.4%), ahead of Honey Stinger on 20,000 units (14.3%).
Volume is spread across 7 brands, with the top three holding 57.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.48 to $19.88, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CLIF Bar
2 ASINs in Top 10
21.4%
Units
30K
Revenue
$516.9K
Avg. price
$15.95
B0CXQ6QP2B
$17.24·★4.7·2.8K revsCLIF BAR Protein Energy Bars, Crunchy Peanut Butter, 15ct | 11g Protein, Made with Organic Oats, Non-GMO, Plant-Based, No High Fructose Corn Syrup
Units sold20KB0CXQ5ZHWH
$14.67·★4.7·1.8K revsCLIF Bar Protein Energy Bars, Chocolate Chip, 15ct | 10g Protein, Made with Organic Oats, Non-GMO, Plant-Based, No High Fructose Corn Syrup
Units sold10K
Belvita
2 ASINs in Top 10
21.4%
Units
30K
Revenue
$253.4K
Avg. price
$8.48
B0198TV3FE
$8.48·★4.7·15.8K revsbelVita Breakfast Bars Biscuits, Blueberry, Value Pack, 12 Packs (4 Biscuits Per Pack)
Units sold20KB07NV4894C
$8.48·★4.7·13.8K revsbelVita Breakfast Bars Biscuits, Cinnamon Brown Sugar, Value Pack, 12 Packs | 4 Biscuits Per Pack, Made with Real Cinnamon, No High Fructose Corn Syrup, Artificial Flavors, Colors or Sweeteners
Units sold10K
Honey Stinger
1 ASIN in Top 10
14.3%
Units
20K
Revenue
$397.6K
Avg. price
$19.88
B004F1LNDI
$19.88·★4.6·12.4K revsHoney Stinger Organic Honey Waffle, Energy Stroopwafel for Exercise, Endurance and Performance, Sports Nutrition for Home & Gym, Pre and Post Workout, 16.96 Ounces (Pack of 16)
Units sold20K
Trending Protein Cookies Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07QFPNYF6 booked 10K units at $14.97, with ▲ 0.0% MoM change. On the growth side, B0FY4K3VFC leads positive momentum with ▲ 400.0% MoM growth on 5K units, with B0DZXJ7LJG close behind at ▲ 300.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07QFPNYF6
Zbar Iced Oatmeal Cookie Soft-Baked Snack Bars, Organic Granola Bars, 18ct | USDA Organic, No Artificial Flavors, Colors, or Preservatives, Non-GMO, 12g Whole Grains, Snacks for Kids
Price
$14.97
Rating
4.8
Reviews
1.3K
Latest month sales
B0FY4K3VFC
OREO Zero Sugar Chocolate Sandwich Cookies Variety Pack, 20 Snack Packs | Original & Double Stuf, 2 Cookies Per Pack, Aspartame Free, Individually Wrapped, Always made with Real Cocoa, Bulk Snacks
Price
$13.98
Rating
4.5
Reviews
898
Latest month sales
B0DZXJ7LJG
CLIF BUILDERS Protein Bars, OREO-Flavored, 20g Protein, 12ct | 20g Plant Based Protein, No Artificial Sweeteners, Gluten Free, Non-GMO, Low Glycemic, No High Fructose Corn Syrup
Unlock to view ASIN details and product titles
Price
$16.42
Rating
4.3
Reviews
1.1K
Latest month sales
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