Prime Bites Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Prime Bites sales on Amazon US totaled 233,800 units in July 2026 (▼ 6.0% vs. the prior month), generating an estimated $3,565,400 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.5% of unit volume and 47.8% of revenue, while a typical listing is priced at $19.33. The keyword itself pulled 19,439 Amazon queries over the same period (▲ 2.3% MoM).
Zooming out to the 12-month window ending July 2026, the prime bites Top 50 moved 2,555,800 units and $42,344,267 in cumulative sales — an average of 212,983 units and $3,528,689 per month. Monthly throughput topped out at 251,550 units in April 2026 and dipped to 147,700 in May 2026, leaving the latest reading 0.9% higher than August 2025.
Prime Bites Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
233.8K
▼ 6.0% MoM
Monthly Revenue 2026/07
$3.6M
▼ 12.7% MoM
Top 10 Market Share 2026/07
53.5%
Prime Bites Market Share & Sales Concentration on Amazon US — July 2026
The most-sold prime bites listing on Amazon US in July 2026 is ASIN B01BXU1RV6 (Brand: NABISCO), which sold 30,000 units at $8.87 apiece — equal to 12.8% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 125,000 units and $1,705,890 in July 2026 — 53.5% of unit volume and 47.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Prime Bites' on Amazon
July 2026
Is 53.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01BXU1RV6
NABISCO Classic Mix Variety Pack, Oreo Mini, Chips Ahoy! Mini, Nutter Butter Bites, Ritz Bits Cheese, 20 Snack Packs
30K
▼ 25.0%vs. prior month
$293.4K
latest month
12-month trend
B0DL2B49T9
Reese's Filled Pretzels Peanut Butter Nuggets Jar, 18 oz | Peanut Butter Filled Pretzel Nuggets, Crunchy Shell, Sweet and Salty Snack, Resealable Jar for Sharing, 18 oz
20K
▲ 900.0%vs. prior month
$129.2K
latest month
12-month trend
B08KXFY9CP
MadeGood Organic Strawberry Granola Bites, 5ct x 0.85oz
10K
▲ 0.0%vs. prior month
$33.5K
latest month
12-month trend
B08ZMNR5DC
Nutri Bites Freeze Dried Beef Liver Dog & Cat Treats, Single Ingredient
10K
▲ 0.0%vs. prior month
$279.9K
latest month
12-month trend
B0CGMLF5PG
Nature's Garden Probiotic Variety Pack Yoggies 21oz (30x0.7oz), Gluten Free | (Strawberry 15x0.7oz + Mixed Berry 15x0.7oz) Yogurt Covered Real Fruit Snacks, No Artificial Flavors or Colors, Travel Bites
10K
▲ 0.0%vs. prior month
$211.9K
latest month
12-month trend
B0GC4H9Y21
(Value Pack) Little Bites Chocolatey Chip Muffins, 10 individual packs, (1.5 oz each), Made with Real Chocolate Chip Mini Muffins, 15 oz Multipack
10K
▲ 0.0%vs. prior month
$71.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Prime Bites Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
NABISCO is the best-performing prime bites brand in July 2026, moving 30,000 units across 1 ASIN for 24.0% of Top 10 volume. Reese's follows with 20,000 units (16.0%), ahead of Made Good on 18,000 units (14.4%).
Volume is spread across 9 brands, with the top three holding 54.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.46 to $9.22, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
NABISCO
1 ASIN in Top 10
24.0%
Units
30K
Revenue
$293.4K
Avg. price
$8.87
B01BXU1RV6
$8.87·★4.8·29.2K revsNABISCO Classic Mix Variety Pack, Oreo Mini, Chips Ahoy! Mini, Nutter Butter Bites, Ritz Bits Cheese, 20 Snack Packs
Units sold30K
Reese's
1 ASIN in Top 10
16.0%
Units
20K
Revenue
$129.2K
Avg. price
$6.46
B0DL2B49T9
$6.46·★4.5·7.9K revsReese's Filled Pretzels Peanut Butter Nuggets Jar, 18 oz | Peanut Butter Filled Pretzel Nuggets, Crunchy Shell, Sweet and Salty Snack, Resealable Jar for Sharing, 18 oz
Units sold20K
Made Good
2 ASINs in Top 10
14.4%
Units
18K
Revenue
$187K
Avg. price
$9.22
B08KXFY9CP
$3.46·★4.5·1.5K revsMadeGood Organic Strawberry Granola Bites, 5ct x 0.85oz
Units sold10KB07G7BZZ9W
$14.99·★4.4·1.7K revsMadeGood Soft Baked Mini Chocolate Chip Cookies, 30-Pack Gluten Free | Safe for school snacks for kids, lunch boxes and on-the-go treats, chewy bite-sized cookies, Allergy conscious ingredients
Units sold8K
Trending Prime Bites Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0DL2B49T9 booked 20K units at $6.46, with ▲ 900.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DL2B49T9
Reese's Filled Pretzels Peanut Butter Nuggets Jar, 18 oz | Peanut Butter Filled Pretzel Nuggets, Crunchy Shell, Sweet and Salty Snack, Resealable Jar for Sharing, 18 oz
Price
$6.46
Rating
4.5
Reviews
7.9K
Latest month sales
B0CRJXT8FT
Pure Protein Galactic Brownie Protein Bars - 20g Protein, Gluten Free, 12ct | 3g Sugar, 190 Calories, Low Sugar* High Protein Snack
Price
$16.97
Rating
4.3
Reviews
1.8K
Latest month sales
B07G7BZZ9W
MadeGood Soft Baked Mini Chocolate Chip Cookies, 30-Pack Gluten Free | Safe for school snacks for kids, lunch boxes and on-the-go treats, chewy bite-sized cookies, Allergy conscious ingredients
Unlock to view ASIN details and product titles
Price
$14.99
Rating
4.4
Reviews
1.7K
Latest month sales
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