Gluten Free Graham Crackers Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Gluten Free Graham Crackers sales on Amazon US totaled 234,300 units in July 2026 (▼ 3.5% vs. the prior month), generating an estimated $1,272,740 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 46.5% of unit volume and 34.9% of revenue, while a typical listing is priced at $6.22. The keyword itself pulled 23,849 Amazon queries over the same period (▼ 21.3% MoM).
Zooming out to the 12-month window ending July 2026, the gluten free graham crackers Top 50 moved 2,655,350 units and $15,183,137 in cumulative sales — an average of 221,279 units and $1,265,261 per month. Monthly throughput topped out at 245,800 units in April 2026 and dipped to 165,100 in May 2026, leaving the latest reading 13.2% higher than August 2025.
Gluten Free Graham Crackers Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
234.3K
▼ 3.5% MoM
Monthly Revenue 2026/07
$1.3M
▼ 5.8% MoM
Top 10 Market Share 2026/07
46.5%
Gluten Free Graham Crackers Market Share & Sales Concentration on Amazon US — July 2026
The most-sold gluten free graham crackers listing on Amazon US in July 2026 is ASIN B00GCFS3M4 (Brand: Snyder's of Hanover), which sold 20,000 units at $3.79 apiece — equal to 8.5% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 109,000 units and $444,810 in July 2026 — 46.5% of unit volume and 34.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Gluten Free Graham Crackers' on Amazon
July 2026
Is 46.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00GCFS3M4
Snyder's of Hanover Gluten Free Mini Pretzels, 8 Oz 1 bag
20K
▲ 0.0%vs. prior month
$75.4K
latest month
12-month trend
B0055B5DYW
Annie's Organic Honey Graham Crackers, 14.4 oz | 10g Whole Grain Per Serving, No Artificial Flavors or Synthetic Colors, No High-Fructose Corn Syrup
10K
▲ 0.0%vs. prior month
$53.5K
latest month
12-month trend
B012EL9OOK
Lundberg Organic Thin Stackers, Brown Rice, Lightly Salted, Thin Rice Cakes, Gluten-Free, Vegan, Healthy Snacks, 6 Oz
10K
▲ 0.0%vs. prior month
$44.1K
latest month
12-month trend
B01C5RAC5I
GOOD THINS Simply Salt Rice Snacks Gluten Free Crackers, 3.5 oz | Snack Crackers, Non-GMO, No Artificial Colors or Flavors, No High Fructose Corn Syrup
10K
▲ 0.0%vs. prior month
$34.8K
latest month
12-month trend
B071Z2HWYC
Simple Mills Crunchy Almond Flour Cookies, Chocolate Chip, 1pk, 5.5oz | Certified Gluten Free Chocolate Chip Cookies, Sweetened with Organic Coconut Sugar, Grain Free, Corn Free, Dairy Free, Vegan
10K
▲ 0.0%vs. prior month
$40.9K
latest month
12-month trend
B08QYB28ZW
Simple Mills Sweet Thins Honey Cinnamon Cookies, 1pk, 4.25oz | Light, Crispy, Crunchy Texture, Sweetened with Coconut Sugar, Made with Seed and Nut Flour, No Artificial Flavors
10K
▲ 0.0%vs. prior month
$41.5K
latest month
12-month trend
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Best Gluten Free Graham Crackers Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Simple Mills is the best-performing gluten free graham crackers brand in July 2026, moving 30,000 units across 3 ASINs for 27.5% of Top 10 volume. Snyder's of Hanover follows with 20,000 units (18.3%), ahead of Annie's Homegrown on 10,000 units (9.2%).
Volume is spread across 8 brands, with the top three holding 55.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $3.79 to $5.41, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Simple Mills
3 ASINs in Top 10
27.5%
Units
30K
Revenue
$124.8K
Avg. price
$3.99
B071Z2HWYC
$3.99·★4.5·5.9K revsSimple Mills Crunchy Almond Flour Cookies, Chocolate Chip, 1pk, 5.5oz | Certified Gluten Free Chocolate Chip Cookies, Sweetened with Organic Coconut Sugar, Grain Free, Corn Free, Dairy Free, Vegan
Units sold10KB08QYB28ZW
$3.99·★4.6·7.7K revsSimple Mills Sweet Thins Honey Cinnamon Cookies, 1pk, 4.25oz | Light, Crispy, Crunchy Texture, Sweetened with Coconut Sugar, Made with Seed and Nut Flour, No Artificial Flavors
Units sold10KB08QYMDFFN
$3.99·★4.4·5.1K revsSimple Mills Sweet Thins Chocolate Brownie Sweet Cookies, 1pk, 4.25oz | Light, Crispy, Crunchy Texture, Sweetened with Coconut Sugar, Made with Seed and Nut Flour, No Natural or Artificial Flavors
Units sold10K
Snyder's of Hanover
1 ASIN in Top 10
18.3%
Units
20K
Revenue
$75.4K
Avg. price
$3.79
B00GCFS3M4
$3.79·★4.6·5.2K revsSnyder's of Hanover Gluten Free Mini Pretzels, 8 Oz 1 bag
Units sold20K
Annie's Homegrown
1 ASIN in Top 10
9.2%
Units
10K
Revenue
$53.5K
Avg. price
$5.41
B0055B5DYW
$5.41·★4.5·3.2K revsAnnie's Organic Honey Graham Crackers, 14.4 oz | 10g Whole Grain Per Serving, No Artificial Flavors or Synthetic Colors, No High-Fructose Corn Syrup
Units sold10K
Trending Gluten Free Graham Crackers Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07WTRW9SH booked 9K units at $2.39, with ▲ 12.5% MoM change. On the growth side, B00XS4DGMO leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B0DVRMLGJB close behind at ▲ 100.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07WTRW9SH
Amazon Grocery Cinnamon Graham Crackers, 14.4 Oz
Price
$2.39
Rating
4.4
Reviews
11.5K
Latest month sales
B00XS4DGMO
SCOOBY-DOO! Baked Graham Cracker Snacks, Made with Whole Grains, Kids Lunch Snacks, Cinnamon, 11oz Box (1 Box)
Price
$3.46
Rating
4.8
Reviews
1.3K
Latest month sales
B0DVRMLGJB
ChocZero Sugar Free Toasted Oat Breakfast Biscuits, Gluten Free | Breakfast Cookies, No Sugar Alcohols, Keto, Low Carb, High Fiber, 30 Cookies
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.4
Reviews
958
Latest month sales
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