Nature Valley Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Nature Valley sales on Amazon US totaled 329,800 units in July 2026 (▼ 8.9% vs. the prior month), generating an estimated $2,774,540 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 42.4% of unit volume and 33.7% of revenue, while a typical listing is priced at $8.00. The keyword itself pulled 24,033 Amazon queries over the same period (▲ 7.9% MoM).
Zooming out to the 12-month window ending July 2026, the nature valley Top 50 moved 3,807,600 units and $32,826,461 in cumulative sales — an average of 317,300 units and $2,735,538 per month. Monthly throughput topped out at 371,900 units in April 2026 and dipped to 232,500 in May 2026, leaving the latest reading 1.0% lower than August 2025.
Nature Valley Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
329.8K
▼ 8.9% MoM
Monthly Revenue 2026/07
$2.8M
▼ 8.9% MoM
Top 10 Market Share 2026/07
42.4%
Nature Valley Market Share & Sales Concentration on Amazon US — July 2026
The most-sold nature valley listing on Amazon US in July 2026 is ASIN B00PC5CI8K (Brand: Kellogg's), which sold 30,000 units at $4.96 apiece — equal to 9.1% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 140,000 units and $934,000 in July 2026 — 42.4% of unit volume and 33.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Nature Valley' on Amazon
July 2026
Is 42.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B00PC5CI8K
Rice Krispies Treats Crispy Marshmallow Squares, Kids Snacks, Cereal Bars, Original, 12.4oz Box (16 Bars)
30K
▼ 25.0%vs. prior month
$148.8K
latest month
12-month trend
B0198TV3FE
belVita Breakfast Bars Biscuits, Blueberry, Value Pack, 12 Packs (4 Biscuits Per Pack)
20K
▲ 0.0%vs. prior month
$169.6K
latest month
12-month trend
B0D2M31483
Nature Valley Creamy Wafer Bars, Strawberry, Whole Grain, 5 ct, 6.5 oz | Crispy Whole Grain Wafers, Strawberry Filling, Granola Topping, 14g Whole Grain, No Artificial Flavors
20K
▲ 0.0%vs. prior month
$69.4K
latest month
12-month trend
B0BVT37H4W
Nature Valley Oats & Honey Protein Granola, Family Size, 17 oz | 50% More Than 11 oz Pouch, 13g Protein & 33g Whole Grain per Serving, Good Source of Fiber
10K
▲ 0.0%vs. prior month
$59.8K
latest month
12-month trend
B0025W9A5C
Nature Valley Crunchy Oats N Honey Granola Bars, 60 ct | Whole Grain Oats & Real Honey, 22g Whole Grain per Serving, No Artificial Flavors, Colors, or High Fructose Corn Syrup
10K
▼ 50.0%vs. prior month
$115.6K
latest month
12-month trend
B009AE7WWQ
Nature’s Bakery Raspberry Fig Bars, Real Fruit, Nut Free, 6 Pack
10K
▲ 0.0%vs. prior month
$49.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Nature Valley Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nature Valley is the best-performing nature valley brand in July 2026, moving 70,000 units across 6 ASINs for 50.0% of Top 10 volume. Kellogg's follows with 30,000 units (21.4%), ahead of Belvita on 20,000 units (14.3%).
With 4 brands splitting the Top 10 and 85.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.96 to $8.83, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nature Valley
6 ASINs in Top 10
50.0%
Units
70K
Revenue
$522.1K
Avg. price
$8.83
B0D2M31483
$3.47·★4.4·5.3K revsNature Valley Creamy Wafer Bars, Strawberry, Whole Grain, 5 ct, 6.5 oz | Crispy Whole Grain Wafers, Strawberry Filling, Granola Topping, 14g Whole Grain, No Artificial Flavors
Units sold20KB0BVT37H4W
$5.98·★4.7·2.6K revsNature Valley Oats & Honey Protein Granola, Family Size, 17 oz | 50% More Than 11 oz Pouch, 13g Protein & 33g Whole Grain per Serving, Good Source of Fiber
Units sold10KB0025W9A5C
$12.89·★4.7·20.6K revsNature Valley Crunchy Oats N Honey Granola Bars, 60 ct | Whole Grain Oats & Real Honey, 22g Whole Grain per Serving, No Artificial Flavors, Colors, or High Fructose Corn Syrup
Units sold10KB00BSW6P80
$14.49·★4.8·6.7K revsNature Valley Sweet & Salty Peanut Granola Bars, 30 ct, 36 oz | Savory Peanuts with Sweet Granola, No Artificial Flavors, Colors, or High Fructose Corn Syrup, Great for Lunch Boxes
Units sold10KB01N7LVABX
$5.49·★4.7·9.3K revsNature Valley Peanut Butter Biscuit Sandwiches, 10 ct, 13.5 oz | Honey Biscuit with Creamy Peanut Butter Filling, 14g Whole Grain per Serving, Individually Wrapped
Units sold10KB076J15XTY
$10.68·★4.6·11.5K revsNature Valley Variety Pack Protein Chewy Granola Bar, Gluten Free, 15 ct | Peanut Butter Dark Chocolate, Salted Caramel Nut & Peanut Almond Dark Chocolate, 10g Protein Each
Units sold10K
Kellogg's
1 ASIN in Top 10
21.4%
Units
30K
Revenue
$148.8K
Avg. price
$4.96
B00PC5CI8K
$4.96·★4.8·80K revsRice Krispies Treats Crispy Marshmallow Squares, Kids Snacks, Cereal Bars, Original, 12.4oz Box (16 Bars)
Units sold30K
Belvita
1 ASIN in Top 10
14.3%
Units
20K
Revenue
$169.6K
Avg. price
$8.48
B0198TV3FE
$8.48·★4.6·20.4K revsbelVita Breakfast Bars Biscuits, Blueberry, Value Pack, 12 Packs (4 Biscuits Per Pack)
Units sold20K
Trending Nature Valley Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B00D99VUS0 leads positive momentum with ▲ 50.0% MoM growth on 3K units, with B09GJ7FWK3 close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00D99VUS0
Nature Valley Oats & Dark Chocolate Protein Granola, 11 oz | 13g Protein & 30g Whole Grain per Serving, Good Source of Fiber, No Artificial Flavors or Colors
Price
$4.68
Rating
4.6
Reviews
1.4K
Latest month sales
B09GJ7FWK3
Nature Valley Coconut Butter Biscuit Sandwiches, 10 ct, 13.5 oz | Toasted Coconut Biscuit with Creamy Coconut Filling, 13g Whole Grain per Serving, No Artificial Flavors
Price
$6.78
Rating
4.6
Reviews
2.8K
Latest month sales
B0B1S3GP5Y
Nature Valley Chocolate Chip Soft Baked Muffin Bars, 10 ct, 12.4 oz | 8g Whole Grain per Serving, Muffin-Soft Texture in Bar Form, Individually Wrapped, No Artificial Flavors or Colors
Unlock to view ASIN details and product titles
Price
$5.49
Rating
4.4
Reviews
2.6K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this nature valley report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card