Powder Laundry Detergent Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Powder Laundry Detergent sales on Amazon US totaled 1,061,000 units in July 2026 (▼ 10.9% vs. the prior month), generating an estimated $17,104,320 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.6% of unit volume and 57.4% of revenue, while a typical listing is priced at $19.48. The keyword itself pulled 30,009 Amazon queries over the same period (▲ 9.2% MoM).
Zooming out to the 12-month window ending July 2026, the powder laundry detergent Top 50 moved 10,294,850 units and $175,632,891 in cumulative sales — an average of 857,904 units and $14,636,074 per month. Monthly throughput topped out at 1,191,200 units in June 2026 and dipped to 543,000 in May 2026, leaving the latest reading 28.8% higher than August 2025.
Powder Laundry Detergent Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.1M
▼ 10.9% MoM
Monthly Revenue 2026/07
$17.1M
▼ 14.2% MoM
Top 10 Market Share 2026/07
56.6%
Powder Laundry Detergent Market Share & Sales Concentration on Amazon US — July 2026
The most-sold powder laundry detergent listing on Amazon US in July 2026 is ASIN B01BUNHFAS (Brand: OxiClean), which sold 100,000 units at $11.78 apiece — equal to 9.4% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 600,000 units and $9,812,600 in July 2026 — 56.6% of unit volume and 57.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Powder Laundry Detergent' on Amazon
July 2026
Is 56.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01BUNHFAS
OxiClean Odor Blasters Versatile Odor and Stain Remover Powder, 5 lb | Eliminates Tough Odors, Laundry Stain Remover, Oxygen-Powered Cleaning, Multi-Purpose Cleaner, Color Safe Formula
100K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
B0BJMV9BXJ
Tide PODS laundry detergent pacs, 3-in-1 Stain Remover, Odor Fighter, Color Protector, 112 Count, HE compatible, Spring Meadow Scent
70K
▲ 0.0%vs. prior month
$1.9M
latest month
12-month trend
B0029XNTEU
Church & Dwight Co 03020 Arm & Hammer Super Washing Soda
70K
▲ 0.0%vs. prior month
$242.9K
latest month
12-month trend
B0BVXQQNBB
Miss Mouth's Messy Eater Stain Treater Spray, Laundry Stain Remover, 16 Oz | Newborn & Baby Essentials; Cleans Off Food, Grease, Coffee; Use on Laundry, Underwear, Fabric
60K
▼ 33.3%vs. prior month
$1.7M
latest month
12-month trend
B00IA9QTAI
OxiClean White Revive Laundry Whitener and Stain Remover Powder, 5 lb | Use with Detergent, 40% Better Whitening, Remove Stains, Chlorine Bleach Alternative, Color Safe, HE & Standard Washer Safe
60K
▲ 0.0%vs. prior month
$664.8K
latest month
12-month trend
B01N6BP63M
Lysol Laundry Sanitizer Additive, Bacteria-Causing Laundry Odor Eliminator, Detergent Additive, Crisp Linen, 90oz
60K
▼ 14.3%vs. prior month
$778.2K
latest month
12-month trend
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Best Powder Laundry Detergent Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
OxiClean is the best-performing powder laundry detergent brand in July 2026, moving 160,000 units across 2 ASINs for 26.7% of Top 10 volume. Tide follows with 150,000 units (25.0%), ahead of Arm & Hammer on 120,000 units (20.0%).
With 6 brands splitting the Top 10 and 71.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.38 to $23.28, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OxiClean
2 ASINs in Top 10
26.7%
Units
160K
Revenue
$1.7M
Avg. price
$11.79
B01BUNHFAS
$11.78·★4.8·47.9K revsOxiClean Odor Blasters Versatile Odor and Stain Remover Powder, 5 lb | Eliminates Tough Odors, Laundry Stain Remover, Oxygen-Powered Cleaning, Multi-Purpose Cleaner, Color Safe Formula
Units sold100KB00IA9QTAI
$11.79·★4.7·46.4K revsOxiClean White Revive Laundry Whitener and Stain Remover Powder, 5 lb | Use with Detergent, 40% Better Whitening, Remove Stains, Chlorine Bleach Alternative, Color Safe, HE & Standard Washer Safe
Units sold60K
Tide
3 ASINs in Top 10
25.0%
Units
150K
Revenue
$3.7M
Avg. price
$23.28
B0BJMV9BXJ
$24.67·★4.8·277.2K revsTide PODS laundry detergent pacs, 3-in-1 Stain Remover, Odor Fighter, Color Protector, 112 Count, HE compatible, Spring Meadow Scent
Units sold70KB0BNWF3PGX
$17.94·★4.8·34.2K revsTide Free & Gentle Liquid Laundry Detergent, 100 Loads, 132 fl oz, Tide Laundry Detergent, Clean Laundry Detergent
Units sold40KB0BTKKJLLS
$27.24·★4.8·70.9K revsTide PODS Free & Gentle Laundry Detergent Soap Pacs, 112 Count, Tide PODS Laundry Detergent, Laundry Detergent Pacs, Laundry PODS Detergent
Units sold40K
Arm & Hammer
2 ASINs in Top 10
20.0%
Units
120K
Revenue
$961.4K
Avg. price
$8.38
B0029XNTEU
$2.38·★4.8·57.1K revsChurch & Dwight Co 03020 Arm & Hammer Super Washing Soda
Units sold70KB0GSPD9FZ6
$14.37·★4.7·3.3K revsArm & Hammer Plus OxiClean with Odor Blasters Liquid Laundry Detergent | Laundry Odor Remover, Attacks Stains, Fresh Burst Scent, 154 Loads, 200.2 Fl Oz
Units sold50K
Trending Powder Laundry Detergent Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GSPD9FZ6 booked 50K units at $14.37, with ▲ 66.7% MoM change. On the growth side, B0FXNPJ6W4 leads positive momentum with ▲ 2900.0% MoM growth on 3K units, with B0FXNNS4G6 close behind at ▲ 1900.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GSPD9FZ6
Arm & Hammer Plus OxiClean with Odor Blasters Liquid Laundry Detergent | Laundry Odor Remover, Attacks Stains, Fresh Burst Scent, 154 Loads, 200.2 Fl Oz
Price
$14.37
Rating
4.7
Reviews
3.3K
Latest month sales
B0FXNPJ6W4
ARIEL Laundry Detergent Powder, with Freshness of Downy Scent, Laundry Detergent for Deep Cleaning & Tough Stains, 4.3 kg, 96 Loads
Price
$14.84
Rating
4.7
Reviews
141
Latest month sales
B0FXNNS4G6
ARIEL Powder Laundry Detergent, Original Scent, Laundry Detergent Powder for Deep Cleaning & Tough Stains, 5.8 kg, 129 Loads
Unlock to view ASIN details and product titles
Price
$14.97
Rating
4.6
Reviews
101
Latest month sales
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