Persil Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Persil sales on Amazon US totaled 1,073,000 units in July 2026 (▼ 12.9% vs. the prior month), generating an estimated $15,157,070 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.2% of unit volume and 54.4% of revenue, while a typical listing is priced at $14.98. The keyword itself pulled 31,572 Amazon queries over the same period (▼ 14.0% MoM).
Zooming out to the 12-month window ending July 2026, the persil Top 50 moved 10,770,550 units and $155,102,335 in cumulative sales — an average of 897,546 units and $12,925,195 per month. Monthly throughput topped out at 1,231,500 units in June 2026 and dipped to 543,500 in May 2026, leaving the latest reading 28.5% higher than August 2025.
Persil Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.1M
▼ 12.9% MoM
Monthly Revenue 2026/07
$15.2M
▼ 18.1% MoM
Top 10 Market Share 2026/07
52.2%
Persil Market Share & Sales Concentration on Amazon US — July 2026
The most-sold persil listing on Amazon US in July 2026 is ASIN B01BUNHFAS (Brand: OxiClean), which sold 100,000 units at $11.78 apiece — equal to 9.3% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 560,000 units and $8,244,800 in July 2026 — 52.2% of unit volume and 54.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Persil' on Amazon
July 2026
Is 52.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B01BUNHFAS
OxiClean Odor Blasters Versatile Odor and Stain Remover Powder, 5 lb | Eliminates Tough Odors, Laundry Stain Remover, Oxygen-Powered Cleaning, Multi-Purpose Cleaner, Color Safe Formula
100K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
B0BNWCTNYN
Tide Liquid Laundry Detergent, Original Scent, 125 fl oz, 100 Loads, Boosted Clean Even in Cold Water with Concentrated Washing Soap
60K
▼ 40.0%vs. prior month
$1.2M
latest month
12-month trend
B01N6BP63M
Lysol Laundry Sanitizer Additive, Bacteria-Causing Laundry Odor Eliminator, Detergent Additive, Crisp Linen, 90oz
60K
▼ 14.3%vs. prior month
$778.2K
latest month
12-month trend
B0C8XBKZYG
Downy Liquid Fabric Softener, April Fresh 2-in-1 Fresh & Soft, 140 Fl Oz, 190 Loads, Fabric Conditioner For Freshness And Softness
60K
▲ 0.0%vs. prior month
$778.2K
latest month
12-month trend
B0CJH9DRM6
Enzyme Laundry Booster Odor Remover - 2 lbs Unscented Enzymatic Clothes Stain Cleaner Powder, Natural Deodorizer with Bio Active Enzymes, Detergent Additive Eliminator for Sweat, Oil, Blood - 64 Loads
50K
▲ 0.0%vs. prior month
$942K
latest month
12-month trend
B07YD3KQ5S
Dawn Powerwash Spray, Dish Soap, Dishwashing Liquid, Fresh, 1 Starter Kit + 3 Refills, 4x16 Fl Oz
50K
▼ 50.0%vs. prior month
$875K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Persil Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Downy is the best-performing persil brand in July 2026, moving 110,000 units across 2 ASINs for 19.6% of Top 10 volume. OxiClean follows with 100,000 units (17.9%), ahead of Tide on 100,000 units (17.9%).
Volume is spread across 7 brands, with the top three holding 55.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $11.78 to $17.94, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Downy
2 ASINs in Top 10
19.6%
Units
110K
Revenue
$1.6M
Avg. price
$14.46
B0C8XBKZYG
$12.97·★4.8·38K revsDowny Liquid Fabric Softener, April Fresh 2-in-1 Fresh & Soft, 140 Fl Oz, 190 Loads, Fabric Conditioner For Freshness And Softness
Units sold60KB0CCGJ1DY8
$15.94·★4.8·127.5K revsDowny Unstopables in Wash Scent Booster Beads, Fresh Scent, 24 oz, White, Laundry Beads for Odor Protection, Scent Booster Beads, Laundry Scent Boosters
Units sold50K
OxiClean
1 ASIN in Top 10
17.9%
Units
100K
Revenue
$1M
Avg. price
$11.78
B01BUNHFAS
$11.78·★4.8·47.8K revsOxiClean Odor Blasters Versatile Odor and Stain Remover Powder, 5 lb | Eliminates Tough Odors, Laundry Stain Remover, Oxygen-Powered Cleaning, Multi-Purpose Cleaner, Color Safe Formula
Units sold100K
Tide
2 ASINs in Top 10
17.9%
Units
100K
Revenue
$1.9M
Avg. price
$17.94
B0BNWCTNYN
$17.94·★4.8·72.2K revsTide Liquid Laundry Detergent, Original Scent, 125 fl oz, 100 Loads, Boosted Clean Even in Cold Water with Concentrated Washing Soap
Units sold60KB0BNWF3PGX
$17.94·★4.8·34.1K revsTide Free & Gentle Liquid Laundry Detergent, 100 Loads, 132 fl oz, Tide Laundry Detergent, Clean Laundry Detergent
Units sold40K
Trending Persil Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0GSPD9FZ6 booked 50K units at $14.37, with ▲ 66.7% MoM change. On the growth side, B0DSR37SXN leads positive momentum with ▲ 300.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GSPD9FZ6
Arm & Hammer Plus OxiClean with Odor Blasters Liquid Laundry Detergent | Laundry Odor Remover, Attacks Stains, Fresh Burst Scent, 154 Loads, 200.2 Fl Oz
Price
$14.37
Rating
4.7
Reviews
1.3K
Latest month sales
B081KLKVV5
Lysol Tough Odor Eliminator Laundry Sanitizer Additive, Sanitizing Liquid for Gym Clothes and Activewear, 0% Bleach, Eliminates Odor Causing Bacteria, 90oz
Price
$12.97
Rating
4.8
Reviews
112.9K
Latest month sales
B0DSR37SXN
Arm & Hammer Deep Clean Odor Formula Liquid Laundry Detergent | Radiant Burst Scent, 150 Fl Oz, 100 Loads
Unlock to view ASIN details and product titles
Price
$14.37
Rating
4.7
Reviews
2.5K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this persil report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card