Potty Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Potty sales on Amazon US totaled 239,300 units in July 2026 (▼ 1.5% vs. the prior month), generating an estimated $5,619,912 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.8% of unit volume and 46.1% of revenue, while a typical listing is priced at $25.03. The keyword itself pulled 25,011 Amazon queries over the same period (▼ 2.1% MoM).
Zooming out to the 12-month window ending July 2026, the potty Top 50 moved 2,395,250 units and $57,044,946 in cumulative sales — an average of 199,604 units and $4,753,745 per month. Monthly throughput topped out at 242,900 units in June 2026 and dipped to 128,100 in May 2026, leaving the latest reading 24.1% higher than August 2025.
Potty Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
239.3K
▼ 1.5% MoM
Monthly Revenue 2026/07
$5.6M
▼ 2.4% MoM
Top 10 Market Share 2026/07
51.8%
Potty Market Share & Sales Concentration on Amazon US — July 2026
The most-sold potty listing on Amazon US in July 2026 is ASIN B016C6EJ4S (Brand: Amazon Basics), which sold 40,000 units at $20.40 apiece — equal to 16.7% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 124,000 units and $2,589,710 in July 2026 — 51.8% of unit volume and 46.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Potty' on Amazon
July 2026
![[30 Counts] Disposable Potty Liners Compatible with OXO Tot 2-in-1 Go Potty | Potty Refill Bags for Toddler Travel, Universal Potty Bags Fit Most Potty Chairs and Travel Potty (ASIN B07S8MQF74), rank #9 by monthly sales volume for 'Potty' on Amazon](https://m.media-amazon.com/images/I/71SgPuL4akL._AC_UY512_.jpg)
Is 51.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B016C6EJ4S
Amazon Basics Leak-Proof Dog and Puppy Potty Training Pee Pads with Quick-Dry 5-Layer Design, X-Large Size 28 x 34 Inch, Blue & White, 40-Pack
40K
▲ 0.0%vs. prior month
$839.6K
latest month
12-month trend
B00HSR1B9W
Squatty Potty Simple Curve Bathroom Toilet Stool 7 Inch - White | Squat Footrest Bathroom Stool for Improved Bowel Health and Natural Posture Lightweight with Sleek and Modern Design
10K
▲ 0.0%vs. prior month
$228K
latest month
12-month trend
B078W9SH24
Pampers Pampers Training Pants - Easy Ups Boys & Girls Bluey - Size 3T-4T, 124 Count, Children's Potty Underwear (Packaging May Vary)
10K
▲ 0.0%vs. prior month
$399.6K
latest month
12-month trend
B08HSHWG89
Amazon Basics Leak-Proof Dog and Puppy Potty Training Pee Pads with Quick-Dry 5-Layer Surface, Standard Absorbency, Giant Size, 27.5 x 44 Inch, Blue & White, 40-Pack
10K
▲ 0.0%vs. prior month
$199.3K
latest month
12-month trend
B0BZ2PFVSN
Ingenuity My Size Potty Pro 2-in-1 Potty Training Toilet, Floor Potty with Removable Potty Seat for Standard Toilets, Realistic Flushing Sound, for Toddlers Ages 18+ Months, Up to 50 lb
10K
▲ 100.0%vs. prior month
$244.1K
latest month
12-month trend
B0CFYVKNQN
Frida Baby Fold-and-Go Portable Potty Seat for Toilet, Toddlers, Free Bag | Foldable Travel Potty Seat Fits Round & Oval Toilets, Non-Slip Base, Handles, Free Travel Bag
10K
▼ 50.0%vs. prior month
$119.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Potty Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing potty brand in July 2026, moving 50,000 units across 2 ASINs for 40.3% of Top 10 volume. Squatty Potty follows with 10,000 units (8.1%), ahead of Pampers on 10,000 units (8.1%).
Volume is spread across 9 brands, with the top three holding 56.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $20.16 to $49.27, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
2 ASINs in Top 10
40.3%
Units
50K
Revenue
$1M
Avg. price
$20.16
B016C6EJ4S
$20.40·★4.4·221K revsAmazon Basics Leak-Proof Dog and Puppy Potty Training Pee Pads with Quick-Dry 5-Layer Design, X-Large Size 28 x 34 Inch, Blue & White, 40-Pack
Units sold40KB08HSHWG89
$19.93·★4.4·221K revsAmazon Basics Leak-Proof Dog and Puppy Potty Training Pee Pads with Quick-Dry 5-Layer Surface, Standard Absorbency, Giant Size, 27.5 x 44 Inch, Blue & White, 40-Pack
Units sold10K
Squatty Potty
1 ASIN in Top 10
8.1%
Units
10K
Revenue
$228K
Avg. price
$22.99
B00HSR1B9W
$22.99·★4.6·59.7K revsSquatty Potty Simple Curve Bathroom Toilet Stool 7 Inch - White | Squat Footrest Bathroom Stool for Improved Bowel Health and Natural Posture Lightweight with Sleek and Modern Design
Units sold10K
Pampers
1 ASIN in Top 10
8.1%
Units
10K
Revenue
$399.6K
Avg. price
$49.27
B078W9SH24
$49.27·★4.7·46.1K revsPampers Pampers Training Pants - Easy Ups Boys & Girls Bluey - Size 3T-4T, 124 Count, Children's Potty Underwear (Packaging May Vary)
Units sold10K
Trending Potty Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0BZ2PFVSN booked 10K units at $24.99, with ▲ 100.0% MoM change. On the growth side, B0GTLXLQDB leads positive momentum with ▲ 400.0% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BZ2PFVSN
Ingenuity My Size Potty Pro 2-in-1 Potty Training Toilet, Floor Potty with Removable Potty Seat for Standard Toilets, Realistic Flushing Sound, for Toddlers Ages 18+ Months, Up to 50 lb
Price
$24.99
Rating
4.5
Reviews
8.5K
Latest month sales
B0DK19L81L
6.8 Inch Toilet Stool for Bathroom,Hoissuem Non-Slip Potty Stool for Pooping,Hoissuem Toilet Step Stool for Adults/Seniors/Kids
Price
$8.99
Rating
4.2
Reviews
2.2K
Latest month sales
B0GTLXLQDB
Orzbow Potty Training Seat with Step Stool, Adjustable Height, Anti-Slip | Safety Handles, Comfortable Seat Cushion, Splash Guard for Toddler Boys and Girls, Fits Most Toilets, Foldable Storage, Gray
Unlock to view ASIN details and product titles
Price
$22.99
Rating
4.1
Reviews
342
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this potty report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card