Potty Training Seat Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Potty Training Seat sales on Amazon US totaled 137,700 units in July 2026 (▼ 6.6% vs. the prior month), generating an estimated $3,266,335 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.9% of unit volume and 40.0% of revenue, while a typical listing is priced at $25.21. The keyword itself pulled 64,888 Amazon queries over the same period (▲ 4.7% MoM).
Zooming out to the 12-month window ending July 2026, the potty training seat Top 50 moved 1,313,350 units and $31,039,970 in cumulative sales — an average of 109,446 units and $2,586,664 per month. Monthly throughput topped out at 147,500 units in June 2026 and dipped to 68,000 in May 2026, leaving the latest reading 17.9% higher than August 2025.
Potty Training Seat Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
137.7K
▼ 6.6% MoM
Monthly Revenue 2026/07
$3.3M
▼ 3.7% MoM
Top 10 Market Share 2026/07
47.9%
Potty Training Seat Market Share & Sales Concentration on Amazon US — July 2026
The most-sold potty training seat listing on Amazon US in July 2026 is ASIN B0BZ2PFVSN (Brand: Ingenuity), which sold 10,000 units at $24.99 apiece — equal to 7.3% of every unit tracked in this report.
The Top 10 ASINs account for 66,000 units and $1,306,310 in July 2026 — 47.9% of unit volume and 40.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Potty Training Seat' on Amazon
July 2026
Is 47.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0BZ2PFVSN
Ingenuity My Size Potty Pro 2-in-1 Potty Training Toilet, Floor Potty with Removable Potty Seat for Standard Toilets, Realistic Flushing Sound, for Toddlers Ages 18+ Months, Up to 50 lb
10K
▲ 100.0%vs. prior month
$244.1K
latest month
12-month trend
B0CFYVKNQN
Frida Baby Fold-and-Go Portable Potty Seat for Toilet, Toddlers, Free Bag | Foldable Travel Potty Seat Fits Round & Oval Toilets, Non-Slip Base, Handles, Free Travel Bag
10K
▼ 50.0%vs. prior month
$119.9K
latest month
12-month trend
B016P2STRW
Dreambaby Step Stool for Kids - Non-Slip Base and Contoured Design for Toilet Potty Training and Sink Use
9K
▲ 28.6%vs. prior month
$116.9K
latest month
12-month trend
B0GPZQZZ28
Frida Baby Drop Down Potty Training Seat for Toddlers & Kids, Easy to Clean | Attaches Securely to Adult Toilet, Flips Up or Down for Kid Ready Access, Stable & Easy to Clean
6K
▼ 40.0%vs. prior month
$101.9K
latest month
12-month trend
B0CQZS53HL
Potty Training Toilet for Toddlers, 2-in-1 Potty Training seat, Anti-Slip | SKYROKU, Fits Round & Elongated Toilets, 6 Heights, Splash Guard, Foldable, Holds 200+ lbs, Step Stool, Dishwasher Cushion
6K
▼ 14.3%vs. prior month
$198.5K
latest month
12-month trend
B06Y2JMP7B
Squatty Potty Adjustable 2.0 Bathroom Toilet Stool 7 inch & 9 inch. - White | Convertible to 7 inch or 9 inch Height with Removable Topper for Adults and Kids Squatty Stool
6K
▲ 0.0%vs. prior month
$179.9K
latest month
12-month trend
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Best Potty Training Seat Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Frida is the best-performing potty training seat brand in July 2026, moving 16,000 units across 2 ASINs for 24.2% of Top 10 volume. Ingenuity follows with 10,000 units (15.2%), ahead of Dreambaby on 9,000 units (13.6%).
Volume is spread across 9 brands, with the top three holding 53.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $12.99 to $24.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Frida
2 ASINs in Top 10
24.2%
Units
16K
Revenue
$221.8K
Avg. price
$16.98
B0CFYVKNQN
$16.97·★4.6·5.4K revsFrida Baby Fold-and-Go Portable Potty Seat for Toilet, Toddlers, Free Bag | Foldable Travel Potty Seat Fits Round & Oval Toilets, Non-Slip Base, Handles, Free Travel Bag
Units sold10KB0GPZQZZ28
$16.99·★4.6·5.4K revsFrida Baby Drop Down Potty Training Seat for Toddlers & Kids, Easy to Clean | Attaches Securely to Adult Toilet, Flips Up or Down for Kid Ready Access, Stable & Easy to Clean
Units sold6K
Ingenuity
1 ASIN in Top 10
15.2%
Units
10K
Revenue
$244.1K
Avg. price
$24.99
B0BZ2PFVSN
$24.99·★4.5·8.5K revsIngenuity My Size Potty Pro 2-in-1 Potty Training Toilet, Floor Potty with Removable Potty Seat for Standard Toilets, Realistic Flushing Sound, for Toddlers Ages 18+ Months, Up to 50 lb
Units sold10K
Dreambaby
1 ASIN in Top 10
13.6%
Units
9K
Revenue
$116.9K
Avg. price
$12.99
B016P2STRW
$12.99·★4.7·10.9K revsDreambaby Step Stool for Kids - Non-Slip Base and Contoured Design for Toilet Potty Training and Sink Use
Units sold9K
Trending Potty Training Seat Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0C6728W48 booked 5K units at $19.99, with ▲ 66.7% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C6728W48
Nuby On-The-Go Portable Potty
Price
$19.99
Rating
4.4
Reviews
1.4K
Latest month sales
B0CH47DYR9
Bluey Soft Potty Seat - Potty Training Toilet Seat, Soft Cushion, Baby Potty Training, Safe, Easy to Clean
Price
$12.66
Rating
4.5
Reviews
2.1K
Latest month sales
B01C431OA0
Munchkin Sturdy™ Potty Training Seat, Green
Unlock to view ASIN details and product titles
Price
$11.49
Rating
4.6
Reviews
34.2K
Latest month sales
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