Potty Training Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Amazon Basics is the best-performing potty training brand in July 2026, moving 80,000 units across 1 ASIN for 53.3% of Top 10 volume. Frida follows with 16,000 units (10.7%), ahead of Pull-Ups on 11,000 units (7.3%).

With 8 brands splitting the Top 10 and 71.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $16.98 to $38.96, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0BZ2PFVSN booked 10K units at $24.99, with ▲ 100.0% MoM change. On the growth side, B0GTLXLQDB leads positive momentum with ▲ 400.0% MoM growth on 1K units, with B0D325YNZK close behind at ▲ 200.0% MoM on 3K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.