Potato Chips Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Potato Chips sales on Amazon US totaled 660,000 units in July 2026 (▼ 6.5% vs. the prior month), generating an estimated $7,000,620 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.5% of unit volume and 46.9% of revenue, while a typical listing is priced at $10.55. The keyword itself pulled 152,425 Amazon queries over the same period (▲ 5.2% MoM).
Zooming out to the 12-month window ending July 2026, the potato chips Top 50 moved 7,259,600 units and $80,929,179 in cumulative sales — an average of 604,967 units and $6,744,098 per month. Monthly throughput topped out at 706,000 units in June 2026 and dipped to 430,000 in May 2026, leaving the latest reading 7.3% higher than August 2025.
Potato Chips Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
660K
▼ 6.5% MoM
Monthly Revenue 2026/07
$7M
▼ 15.6% MoM
Top 10 Market Share 2026/07
45.5%
Potato Chips Market Share & Sales Concentration on Amazon US — July 2026
The most-sold potato chips listing on Amazon US in July 2026 is ASIN B01ESBNFUI (Brand: gimMe), which sold 50,000 units at $3.79 apiece — equal to 7.6% of every unit tracked in this report.
The Top 10 ASINs account for 300,000 units and $3,283,100 in July 2026 — 45.5% of unit volume and 46.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Potato Chips' on Amazon
July 2026
Is 45.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01ESBNFUI
Gimme 6 CT Sea Salt Organic Roasted Seaweed Snacks, 5g, 0.17oz | Keto, Vegan, Gluten Free, Great Source of Iodine & Omega 3’s, Healthy On-The-Go Snack for Kids Adults
50K
▲ 0.0%vs. prior month
$274K
latest month
12-month trend
B0785RNKZS
Pringles Potato Crisps Chips, Lunch Snacks, Snack Cups, Variety Pack, 19.5oz Box (27 Cups)
50K
▲ 25.0%vs. prior month
$536.5K
latest month
12-month trend
B01DIZT0KO
Boulder Canyon, Avocado Oil Sea Salt Potato Chips, 5.25 Ounce
30K
▲ 0.0%vs. prior month
$116.1K
latest month
12-month trend
B076H2J9TZ
Frito-Lay Party Mix Variety Pack, 40 Count
30K
▼ 25.0%vs. prior month
$713.7K
latest month
12-month trend
B09FFXR2VV
The Only Bean Crunchy Dry Roasted Edamame Snacks (Sea Salt), Healthy High Protein(12g) Keto Food, Low Carb Gluten Free Office Vegan Food 100 Calorie Snack Pack, 0.9oz 10 Pack
30K
▲ 0.0%vs. prior month
$449.1K
latest month
12-month trend
B07815Q76J
Grillos Pickles, Classic Dill Pickle Chips, 16 Fl Oz
30K
▲ 50.0%vs. prior month
$126.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Potato Chips Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
gimMe is the best-performing potato chips brand in July 2026, moving 50,000 units across 1 ASIN for 16.7% of Top 10 volume. Pringles follows with 50,000 units (16.7%), ahead of Boulder Canyon on 50,000 units (16.7%).
Volume is spread across 8 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $3.79 to $13.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
gimMe
1 ASIN in Top 10
16.7%
Units
50K
Revenue
$274K
Avg. price
$3.79
B01ESBNFUI
$3.79·★4.6·11.6K revsGimme 6 CT Sea Salt Organic Roasted Seaweed Snacks, 5g, 0.17oz | Keto, Vegan, Gluten Free, Great Source of Iodine & Omega 3’s, Healthy On-The-Go Snack for Kids Adults
Units sold50K
Pringles
1 ASIN in Top 10
16.7%
Units
50K
Revenue
$536.5K
Avg. price
$13.98
B0785RNKZS
$13.98·★4.6·72.6K revsPringles Potato Crisps Chips, Lunch Snacks, Snack Cups, Variety Pack, 19.5oz Box (27 Cups)
Units sold50K
Boulder Canyon
2 ASINs in Top 10
16.7%
Units
50K
Revenue
$365.5K
Avg. price
$8.23
B01DIZT0KO
$3.99·★4.4·5.8K revsBoulder Canyon, Avocado Oil Sea Salt Potato Chips, 5.25 Ounce
Units sold30KB0DMFPW3V7
$12.47·★4.5·1.9K revsBoulder Canyon Avocado Oil Kettle Style Potato Chips Variety Pack, 18 Count - Gluten-Free, Non-GMO, Hickory Barbeque, Classic Sea Salt, Sea Salt & Cracked Pepper (1 oz Bags)
Units sold20K
Trending Potato Chips Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B00OC4YSNA leads positive momentum with ▲ 100.0% MoM growth on 8K units, with B00WHH9IY8 close behind at ▲ 100.0% MoM on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00OC4YSNA
Lay's Potato Chips, Barbecue Flavor, 7.75 Oz
Price
$2.50
Rating
4.7
Reviews
3.9K
Latest month sales
B00WHH9IY8
Lay's Wavy Potato Chips Original Flavor, 7.75 Oz
Price
$2.50
Rating
4.7
Reviews
2.6K
Latest month sales
B07X1KPLNQ
Amazon Fresh Wavy Potato Chips, 11 Oz (Previously Happy Belly, Packaging May Vary)
Unlock to view ASIN details and product titles
Price
$3.43
Rating
4.4
Reviews
6.1K
Latest month sales
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