Pot Holders Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pot Holders sales on Amazon US totaled 104,100 units in July 2026 (▼ 34.5% vs. the prior month), generating an estimated $1,513,186 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.9% of unit volume and 48.3% of revenue, while a typical listing is priced at $14.08. The keyword itself pulled 77,721 Amazon queries over the same period (▲ 11.4% MoM).
Zooming out to the 12-month window ending July 2026, the pot holders Top 50 moved 1,297,850 units and $19,005,631 in cumulative sales — an average of 108,154 units and $1,583,803 per month. Monthly throughput topped out at 159,700 units in November 2025 and dipped to 57,000 in May 2026, leaving the latest reading 13.2% higher than August 2025.
Pot Holders Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
104.1K
▼ 34.5% MoM
Monthly Revenue 2026/07
$1.5M
▼ 33.6% MoM
Top 10 Market Share 2026/07
50.9%
Pot Holders Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pot holders listing on Amazon US in July 2026 is ASIN B08J8GZXKZ (Brand: KitchenAid), which sold 10,000 units at $16.99 apiece — equal to 9.6% of every unit tracked in this report.
The Top 10 ASINs account for 53,000 units and $731,480 in July 2026 — 50.9% of unit volume and 48.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pot Holders' on Amazon
July 2026
Is 50.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08J8GZXKZ
KITCHENAID Ribbed Soft Silicone Oven Mitt 2-Pack Set, 7.5"x13", Milkshake Tan
10K
▼ 75.0%vs. prior month
$174.5K
latest month
12-month trend
B0D2D52ZSR
BBQ Gloves, 1472°F Heat Resistant with Silicone Grip Oven Mitts | Non-Slip Grip, for BBQ, Grilling, Oven, Smoker, Cooking and Baking
10K
▲ 100.0%vs. prior month
$79.9K
latest month
12-month trend
B08J8H7BQG
KitchenAid Ribbed Soft Silicone Pot Holder 2-Pack Set, Milkshake Tan, 7"x9"
6K
▼ 40.0%vs. prior month
$56.1K
latest month
12-month trend
B085VQDL5T
KEGOUU Oven Mitts and Pot Holders 6pcs Set, Kitchen Oven Glove High Heat Resistant 500 Degree Extra Long Oven Mitts and Potholder with Non-Slip Silicone Surface for Cooking (Grey)
5K
▲ 25.0%vs. prior month
$93.2K
latest month
12-month trend
B01AY58QKQ
BPA-Free Silicone Oven Mitts Ultra Heat Resistant up to 500°F - Oven Mitts with Thick Cotton Liner - Long Slip Resistant Pot Holders, Flexible Oven Gloves - Black 13.7"
4K
▲ 0.0%vs. prior month
$55.9K
latest month
12-month trend
B0797DTFLM
The Ove Glove - Superior Heat & Flame Hand Protection - Pack of 2 Oven Mitts | Superior Heat Protection
4K
▲ 0.0%vs. prior month
$100K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Pot Holders Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
KitchenAid is the best-performing pot holders brand in July 2026, moving 19,000 units across 3 ASINs for 35.8% of Top 10 volume. FITFIV follows with 10,000 units (18.9%), ahead of KEGOUU on 5,000 units (9.4%).
With 8 brands splitting the Top 10 and 64.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.98 to $16.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
KitchenAid
3 ASINs in Top 10
35.8%
Units
19K
Revenue
$261.9K
Avg. price
$12.78
B08J8GZXKZ
$16.99·★4.7·13.6K revsKITCHENAID Ribbed Soft Silicone Oven Mitt 2-Pack Set, 7.5"x13", Milkshake Tan
Units sold10KB08J8H7BQG
$9.35·★4.6·10.4K revsKitchenAid Ribbed Soft Silicone Pot Holder 2-Pack Set, Milkshake Tan, 7"x9"
Units sold6KB08J8DFD3S
$11.99·★4.7·6.2K revsKitchenAid Beacon Two-Tone Non-Slip Mini Oven Mitt Set, Milkshake Tan/Beige, 5.5"x8", 2 Piece
Units sold3K
FITFIV
1 ASIN in Top 10
18.9%
Units
10K
Revenue
$79.9K
Avg. price
$7.98
B0D2D52ZSR
$7.98·★4.2·1.3K revsBBQ Gloves, 1472°F Heat Resistant with Silicone Grip Oven Mitts | Non-Slip Grip, for BBQ, Grilling, Oven, Smoker, Cooking and Baking
Units sold10K
KEGOUU
1 ASIN in Top 10
9.4%
Units
5K
Revenue
$93.2K
Avg. price
$16.99
B085VQDL5T
$16.99·★4.6·14K revsKEGOUU Oven Mitts and Pot Holders 6pcs Set, Kitchen Oven Glove High Heat Resistant 500 Degree Extra Long Oven Mitts and Potholder with Non-Slip Silicone Surface for Cooking (Grey)
Units sold5K
Trending Pot Holders Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0CYWY41B5 booked 4K units at $9.99, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CYWY41B5
Oven Mitts and Pan Racks 4-Piece Set, Extended Kitchen Oven Mitts and Pan Racks, Heat Resistant 500 °F, Silicone Non-Slip Surface for Baking and Cooking (Black)
Price
$9.99
Rating
4.5
Reviews
1.5K
Latest month sales
B08J8DFD3S
KitchenAid Beacon Two-Tone Non-Slip Mini Oven Mitt Set, Milkshake Tan/Beige, 5.5"x8", 2 Piece
Price
$11.99
Rating
4.7
Reviews
6.2K
Latest month sales
B004QM8W5S
Lodge Silicone Hot Handle Holder for 9 Inch and Larger Skillets, Red | Heat-Resistant Cast Iron Skillet Handle Cover, Dishwasher-Friendly Silicone Grip Sleeve, Reusable Accessory
Unlock to view ASIN details and product titles
Price
$7.99
Rating
4.5
Reviews
47.9K
Latest month sales
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