Dish Towels Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dish Towels sales on Amazon US totaled 365,500 units in July 2026 (▼ 6.4% vs. the prior month), generating an estimated $5,246,651 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 75.5% of unit volume and 72.7% of revenue, while a typical listing is priced at $16.64. The keyword itself pulled 129,223 Amazon queries over the same period (▲ 11.7% MoM).
Zooming out to the 12-month window ending July 2026, the dish towels Top 50 moved 4,251,550 units and $59,017,697 in cumulative sales — an average of 354,296 units and $4,918,141 per month. Monthly throughput topped out at 398,000 units in November 2025 and dipped to 268,800 in May 2026, leaving the latest reading 9.7% higher than August 2025.
Dish Towels Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
365.5K
▼ 6.4% MoM
Monthly Revenue 2026/07
$5.2M
▼ 8.5% MoM
Top 10 Market Share 2026/07
75.5%
Dish Towels Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dish towels listing on Amazon US in July 2026 is ASIN B0DF8RSVJK (Brand: Scott), which sold 100,000 units at $6.84 apiece — equal to 27.4% of every unit tracked in this report.
The Top 10 ASINs account for 276,000 units and $3,813,750 in July 2026 — 75.5% of unit volume and 72.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dish Towels' on Amazon
July 2026
Is 75.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DF8RSVJK
Scott Paper Towels, Choose-A-Sheet, 6 Double Rolls, 108 Sheets Per Roll
100K
▲ 0.0%vs. prior month
$684K
latest month
12-month trend
B0DQYPYVB6
Bounty Select-A-Size Paper Towels, White, 8 Triple Rolls = 24 Regular Roll
100K
▲ 0.0%vs. prior month
$2.2M
latest month
12-month trend
B0CYT2JKRP
HOMEXCEL Microfiber Cleaning Cloth 12 Pack, 12.5 x 12.5 inch Microfiber Towels for Cars, Ultra Absorbent Washing Cloth, Lint Free Streak Free Cleaning Rags for Car, Kitchen, and Window (Grey)
20K
▲ 100.0%vs. prior month
$118.8K
latest month
12-month trend
B07HRCDDL1
MR.SIGA Microfiber Cleaning Cloths, Streak Free Microfiber Towels, 12 Pack | Ultra absorbent and high density, reusable cleaning towels for kitchen, car, glass and household surfaces, color coded cloths
10K
▼ 50.0%vs. prior month
$139.9K
latest month
12-month trend
B07WMQP4SF
Homaxy 100% Cotton Waffle Weave Kitchen Dish Cloths 6-Pack, Dark Grey | 12 x 12 Inches, Ultra Soft Absorbent Dish Towels, Quick Drying Dish Rags with Hanging Loop
10K
▼ 50.0%vs. prior month
$95.7K
latest month
12-month trend
B07ZF9GTCJ
AIDEA Microfiber Cleaning Cloth-50PK, Microfiber Towels for Cars, 12×12" | Premium Wash Cloths, Dusting Cloth Cleaning Rags, Absorbent Towels for SUVs, House, Kitchen, Window, Cleaning Supplies
10K
▲ 25.0%vs. prior month
$152K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Dish Towels Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Scott is the best-performing dish towels brand in July 2026, moving 100,000 units across 1 ASIN for 36.2% of Top 10 volume. Bounty follows with 100,000 units (36.2%), ahead of HOMEXCEL on 20,000 units (7.2%).
With 8 brands splitting the Top 10 and 79.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.98 to $19.96, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Scott
1 ASIN in Top 10
36.2%
Units
100K
Revenue
$684K
Avg. price
$6.84
B0DF8RSVJK
$6.84·★4.6·45.8K revsScott Paper Towels, Choose-A-Sheet, 6 Double Rolls, 108 Sheets Per Roll
Units sold100K
Bounty
1 ASIN in Top 10
36.2%
Units
100K
Revenue
$2.2M
Avg. price
$19.96
B0DQYPYVB6
$19.96·★4.8·22.2K revsBounty Select-A-Size Paper Towels, White, 8 Triple Rolls = 24 Regular Roll
Units sold100K
HOMEXCEL
1 ASIN in Top 10
7.2%
Units
20K
Revenue
$118.8K
Avg. price
$5.98
B0CYT2JKRP
$5.98·★4.5·11.3K revsHOMEXCEL Microfiber Cleaning Cloth 12 Pack, 12.5 x 12.5 inch Microfiber Towels for Cars, Ultra Absorbent Washing Cloth, Lint Free Streak Free Cleaning Rags for Car, Kitchen, and Window (Grey)
Units sold20K
Trending Dish Towels Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B009N83O1C booked 6K units at $18.99, with ▲ 20.0% MoM change. On the growth side, B0CYT2JKRP leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B08C2H9CSQ close behind at ▲ 100.0% MoM on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B009N83O1C
Utopia Kitchen Towels 12 Pack 15x25 Inch 100% Cotton Popcorn Terry | Super Soft, Absorbent, Tea and Bar Towel Set, Linen Dish Towels, Multipurpose Kitchen Use
Price
$18.99
Rating
4.5
Reviews
59.9K
Latest month sales
B0CYT2JKRP
HOMEXCEL Microfiber Cleaning Cloth 12 Pack, 12.5 x 12.5 inch Microfiber Towels for Cars, Ultra Absorbent Washing Cloth, Lint Free Streak Free Cleaning Rags for Car, Kitchen, and Window (Grey)
Price
$5.98
Rating
4.5
Reviews
11.3K
Latest month sales
B08C2H9CSQ
24 Pack Kitchen Dishcloths - Does Not Shed Fluff - Reusable Dish Towels, Dish cloths, Super Absorbent Coral Fleece Cleaning Cloths, Nonstick Oil Washable Fast Drying, 7 x 9 Inch (Multicolor) | Reusable Coral Fleece Cloths Washable Fast Drying and Easy to Clean for Dishwashing Kitchen Counters and Everyday Wiping
Unlock to view ASIN details and product titles
Price
$5.67
Rating
4.3
Reviews
26.2K
Latest month sales
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