Postcards Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Postcards sales on Amazon US totaled 26,450 units in July 2026 (▲ 1.7% vs. the prior month), generating an estimated $472,567 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.3% of unit volume and 74.1% of revenue, while a typical listing is priced at $15.11. The keyword itself pulled 19,541 Amazon queries over the same period (▲ 3.0% MoM).
Zooming out to the 12-month window ending July 2026, the postcards Top 50 moved 316,300 units and $5,516,554 in cumulative sales — an average of 26,358 units and $459,713 per month. Monthly throughput topped out at 36,000 units in April 2026 and dipped to 20,100 in May 2026, leaving the latest reading 17.9% lower than August 2025.
Postcards Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
26.4K
▲ 1.7% MoM
Monthly Revenue 2026/07
$472.6K
▲ 4.0% MoM
Top 10 Market Share 2026/07
67.3%
Postcards Market Share & Sales Concentration on Amazon US — July 2026
The most-sold postcards listing on Amazon US in July 2026 is ASIN B0CYXKW8P7 (Brand: United States Postal Service), which sold 10,000 units at $24.49 apiece — equal to 37.8% of every unit tracked in this report and 10.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 17,800 units and $350,190 in July 2026 — 67.3% of unit volume and 74.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Postcards' on Amazon
July 2026
Is 67.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CYXKW8P7
United States Postal Service Celebration Blooms (Sheet of 20) Forever Postage Stamps Scott #5849
10K
▲ 0.0%vs. prior month
$233.6K
latest month
12-month trend
B00006B8G7
Avery® Printable Postcards, 4.25" x 5.5", Matte White, 200 Blank Postcards for Inkjet Printers (8387)
1K
▲ 0.0%vs. prior month
$18.9K
latest month
12-month trend
B075CTXSH6
American Greetings Single Panel Blank Cards with Envelopes, Rainbow Colors (200-Count)
1K
▲ 0.0%vs. prior month
$19K
latest month
12-month trend
B0BVXMPYKZ
Sailboats Postcard Stamps (1 Sheet (20 Stamps)
1K
▲ 0.0%vs. prior month
$20.7K
latest month
12-month trend
B0D5R54R9J
100 Pack 4x6 White Cardstock Paper, 92lb/250GSM Thick Index Card | Heavyweight Blank Card for Printer, Postcards, Wedding Invitation, Thankyou Cards
1K
▲ 0.0%vs. prior month
$7K
latest month
12-month trend
B0F1F4TZYK
Utron 94PCS Blank Postcards for Mailing, 300 GSM Postcard Paper, 4x6 White Blank Post Cards for Make Empty Message Sheets, Mailing Lists, Index Card, Wedding Invitation Card, Thank You Card
1K
▲ 11.1%vs. prior month
$7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Postcards Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
United States Postal Service is the best-performing postcards brand in July 2026, moving 11,000 units across 2 ASINs for 61.8% of Top 10 volume. Avery follows with 3,000 units (16.9%), ahead of American Greetings on 1,000 units (5.6%).
With 6 brands splitting the Top 10 and 84.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $18.26 to $22.24, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
United States Postal Service
2 ASINs in Top 10
61.8%
Units
11K
Revenue
$254.3K
Avg. price
$22.24
B0CYXKW8P7
$24.49·★4.8·2.8K revsUnited States Postal Service Celebration Blooms (Sheet of 20) Forever Postage Stamps Scott #5849
Units sold10KB0BVXMPYKZ
$19.99·★4.7·905 revsSailboats Postcard Stamps (1 Sheet (20 Stamps)
Units sold1K
Avery
4 ASINs in Top 10
16.9%
Units
3K
Revenue
$54.9K
Avg. price
$18.26
B00006B8G7
$18.95·★4.7·4.1K revsAvery® Printable Postcards, 4.25" x 5.5", Matte White, 200 Blank Postcards for Inkjet Printers (8387)
Units sold1KB0006HV3GC
$18.13·★4.7·4.1K revsAvery Printable Postcards, Sure Feed Technology, 4" x 6", Matte White, 100 Blank Postcards for Inkjet Printers (8386)
Units sold900B001PMC4TW
$17.68·★4.7·2.6K revsAvery Printable Postcards, 4.25" x 5.5", White, 200 Blank Postcards for Laser Printers (5689)
Units sold600B00006B8G1
$18.29·★4.7·2.6K revsAvery Printable Postcards with Sure Feed Technology, 4" x 6", White, 100 Blank Postcards for Laser Printers (5389)
Units sold500
American Greetings
1 ASIN in Top 10
5.6%
Units
1K
Revenue
$19K
Avg. price
$18.99
B075CTXSH6
$18.99·★4.7·5.9K revsAmerican Greetings Single Panel Blank Cards with Envelopes, Rainbow Colors (200-Count)
Units sold1K
Trending Postcards Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B001PMC4TW booked 600 units at $17.68, with ▲ 100.0% MoM change. On the growth side, 081187754X leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B09Z2KZVDM close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B001PMC4TW
Avery Printable Postcards, 4.25" x 5.5", White, 200 Blank Postcards for Laser Printers (5689)
Price
$17.68
Rating
4.7
Reviews
2.6K
Latest month sales
081187754X
Pantone Art Postcard Box: 100 Postcards (Pantone Color Chip Card Set)
Price
$21.79
Rating
4.8
Reviews
3.4K
Latest month sales
B09Z2KZVDM
Junkin 80 Pack Hello Postcards 4x6, Note Cards for Kids Adults | Assorted Designs Ideal for Teachers Volunteers Employees Team Appreciation, Blank Writable Space Mailing Greetings Thank You
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.7
Reviews
487
Latest month sales
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