Journal Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Journal sales on Amazon US totaled 166,900 units in July 2026 (▲ 31.5% vs. the prior month), generating an estimated $1,551,181 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.7% of unit volume and 52.6% of revenue, while a typical listing is priced at $11.95. The keyword itself pulled 439,135 Amazon queries over the same period (▲ 24.3% MoM).
Zooming out to the 12-month window ending July 2026, the journal Top 50 moved 1,623,000 units and $16,805,540 in cumulative sales — an average of 135,250 units and $1,400,462 per month. Monthly throughput topped out at 283,800 units in August 2025 and dipped to 66,100 in May 2026, leaving the latest reading 41.2% lower than August 2025.
Journal Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
166.9K
▲ 31.5% MoM
Monthly Revenue 2026/07
$1.6M
▲ 29.6% MoM
Top 10 Market Share 2026/07
61.7%
Journal Market Share & Sales Concentration on Amazon US — July 2026
The most-sold journal listing on Amazon US in July 2026 is ASIN B00D3OR58A (Brand: Oxford), which sold 20,000 units at $4.79 apiece — equal to 12.0% of every unit tracked in this report.
The Top 10 ASINs account for 103,000 units and $816,310 in July 2026 — 61.7% of unit volume and 52.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Journal' on Amazon
July 2026
Is 61.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00D3OR58A
Oxford Spiral Notebook 6 Pack, 1 Subject, College Ruled Paper, 8 x 10-1/2 Inch, Color Assortment Design May Vary (65007)
20K
▲ 0.0%vs. prior month
$177.2K
latest month
12-month trend
B0CQN8FVJX
SUNEE Spiral Notebooks, 1-Subject, 5 Pack, College Ruled Paper, 8" x 10-1/2", 70 Sheets per Notebook,3-Hole Punched Paper, Pink,Purple, Blue, Green, Yellow Spiral Lined Notebooks for School,Work
20K
▲ 100.0%vs. prior month
$205K
latest month
12-month trend
B001F38YWM
Mead Primary Composition Book, Primary Ruled Journal, Grades K-2, 7-1/2" x 9-3/4", 100 Sheets, Blue Marble (09902)
10K
▲ 400.0%vs. prior month
$37.4K
latest month
12-month trend
B0CT4HX4T9
Taja Lined Spiral Journal Notebook for Women & Men, 140 Pages, College Ruled Hardcover Notebook for Work & Note Taking, Journals for Writing, A5(5.7" x 7.9") - Green
10K
▲ 0.0%vs. prior month
$64.8K
latest month
12-month trend
B0CWS5JNNV
Five Star Spiral Notebook, 1 Subject, College Ruled Paper, 4-3/8" x 7", Small Size, 80 Sheets, Fights Ink Bleed, Water Resistant Cover, Seaglass Green (450048CH1-ECM)
10K
▲ 0.0%vs. prior month
$18.1K
latest month
12-month trend
B08KCVRL2V
Rosmonde 5 Pack Wide Ruled Composition Notebook, Black Marble Notebooks | Wide Ruled Notebook, 200 Pages (100 Sheets), 9-3/4 x 7-1/2, Hard Cover Notebooks for School, College & Office Supplies
9K
▲ 1400.0%vs. prior month
$138.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Journal Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Oxford is the best-performing journal brand in July 2026, moving 20,000 units across 1 ASIN for 19.4% of Top 10 volume. SUNEE follows with 20,000 units (19.4%), ahead of Mead on 17,000 units (16.5%).
Volume is spread across 8 brands, with the top three holding 55.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $4.79 to $13.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Oxford
1 ASIN in Top 10
19.4%
Units
20K
Revenue
$177.2K
Avg. price
$4.79
B00D3OR58A
$4.79·★4.8·44.5K revsOxford Spiral Notebook 6 Pack, 1 Subject, College Ruled Paper, 8 x 10-1/2 Inch, Color Assortment Design May Vary (65007)
Units sold20K
SUNEE
1 ASIN in Top 10
19.4%
Units
20K
Revenue
$205K
Avg. price
$13.99
B0CQN8FVJX
$13.99·★4.7·1.9K revsSUNEE Spiral Notebooks, 1-Subject, 5 Pack, College Ruled Paper, 8" x 10-1/2", 70 Sheets per Notebook,3-Hole Punched Paper, Pink,Purple, Blue, Green, Yellow Spiral Lined Notebooks for School,Work
Units sold20K
Mead
2 ASINs in Top 10
16.5%
Units
17K
Revenue
$75.7K
Avg. price
$4.91
B001F38YWM
$4.39·★4.8·14.9K revsMead Primary Composition Book, Primary Ruled Journal, Grades K-2, 7-1/2" x 9-3/4", 100 Sheets, Blue Marble (09902)
Units sold10KB07ZHNKGVC
$5.43·★4.8·5.1K revsMead Primary Journal Creative Story Tablet Composition Notebook, 7.5" x 9.75", Grades K-2, 100 Sheets, Color Selected For You (10297)
Units sold7K
Trending Journal Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B001F38YWM booked 10K units at $4.39, with ▲ 400.0% MoM change. On the growth side, B001JTL032 leads positive momentum with ▲ 400.0% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B001F38YWM
Mead Primary Composition Book, Primary Ruled Journal, Grades K-2, 7-1/2" x 9-3/4", 100 Sheets, Blue Marble (09902)
Price
$4.39
Rating
4.8
Reviews
14.9K
Latest month sales
B08KCVRL2V
Rosmonde 5 Pack Wide Ruled Composition Notebook, Black Marble Notebooks | Wide Ruled Notebook, 200 Pages (100 Sheets), 9-3/4 x 7-1/2, Hard Cover Notebooks for School, College & Office Supplies
Price
$14.99
Rating
4.8
Reviews
1.7K
Latest month sales
B001JTL032
Mead MEA09956 Primary Journal K-2nd Grade
Unlock to view ASIN details and product titles
Price
$6.38
Rating
4.8
Reviews
4.5K
Latest month sales
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