Portable Blender Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Portable Blender sales on Amazon US totaled 92,800 units in July 2026 (▼ 29.0% vs. the prior month), generating an estimated $5,560,736 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 83.0% of unit volume and 84.7% of revenue, while a typical listing is priced at $46.87. The keyword itself pulled 57,738 Amazon queries over the same period (▲ 3.2% MoM).
Zooming out to the 12-month window ending July 2026, the portable blender Top 50 moved 1,181,100 units and $71,491,470 in cumulative sales — an average of 98,425 units and $5,957,622 per month. Monthly throughput topped out at 165,800 units in November 2025 and dipped to 54,100 in May 2026, leaving the latest reading 6.3% higher than August 2025.
Portable Blender Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
92.8K
▼ 29.0% MoM
Monthly Revenue 2026/07
$5.6M
▼ 35.4% MoM
Top 10 Market Share 2026/07
83.0%
Portable Blender Market Share & Sales Concentration on Amazon US — July 2026
The most-sold portable blender listing on Amazon US in July 2026 is ASIN B07CTBHQZK (Brand: NutriBullet), which sold 20,000 units at $49.98 apiece — equal to 21.6% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 77,000 units and $4,712,330 in July 2026 — 83.0% of unit volume and 84.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Portable Blender' on Amazon
July 2026
Is 83.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07CTBHQZK
Nutribullet Personal Blender, Shakes, Smoothies, Food Prep, and Frozen Blending, 24 Ounces, 600 Watt, Dark Gray, NBR-0601WM
20K
▲ 100.0%vs. prior month
$1M
latest month
12-month trend
B012T634SM
Magic Bullet Blender, Small, Silver, 11 Piece Set
10K
▼ 50.0%vs. prior month
$348.2K
latest month
12-month trend
B01FHOWYA2
Ninja Fit Compact Personal Blender, 700W, (2) 16oz Cups, QB3001SS | 700-watt base blends smoothies, shakes & frozen drinks. (2) 16-oz to-go cups w/ spout lids. Dishwasher safe.
10K
▼ 50.0%vs. prior month
$585.4K
latest month
12-month trend
B00939I7EK
Ninja Mega Kitchen System, 1500W, 72oz Pitcher, 8-Cup, Black, BL770 | 1500W all-in-one blends smoothies, processes salsa & dough. 72-oz pitcher, 8-cup processor bowl, (2) 16-oz cups.
10K
▼ 50.0%vs. prior month
$1.5M
latest month
12-month trend
B0DJM4QW9B
Ganiza Smoothie Blender, 14Pcs Portable Personal Blender Shakes & Smoothies | With 3 Portable Cups (1*24oz & 2*17oz), Peak Power 900W Single Serve Smoothie Maker for Kitchen, BPA-Free, Nutritious Recipe
8K
▼ 20.0%vs. prior month
$239.8K
latest month
12-month trend
B08QZWDLP4
Ninja Nutri-Plus Personal Blender, 900PW, (3) 20oz Cups, Silver, BN301 | 900-peak-watt push-to-blend motor for smoothies & sauces. (3) 20-oz cups, 2 spout lids & storage lid. Dishwasher safe.
6K
▼ 40.0%vs. prior month
$516.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Portable Blender Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Ninja is the best-performing portable blender brand in July 2026, moving 30,000 units across 5 ASINs for 39.0% of Top 10 volume. NutriBullet follows with 20,000 units (26.0%), ahead of Magic Bullet on 10,000 units (13.0%).
With 6 brands splitting the Top 10 and 77.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $29.98 to $100.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Ninja
5 ASINs in Top 10
39.0%
Units
30K
Revenue
$2.9M
Avg. price
$100.98
B01FHOWYA2
$54.99·★4.7·42.2K revsNinja Fit Compact Personal Blender, 700W, (2) 16oz Cups, QB3001SS | 700-watt base blends smoothies, shakes & frozen drinks. (2) 16-oz to-go cups w/ spout lids. Dishwasher safe.
Units sold10KB00939I7EK
$159.99·★4.7·42.9K revsNinja Mega Kitchen System, 1500W, 72oz Pitcher, 8-Cup, Black, BL770 | 1500W all-in-one blends smoothies, processes salsa & dough. 72-oz pitcher, 8-cup processor bowl, (2) 16-oz cups.
Units sold10KB08QZWDLP4
$89.99·★4.6·5.9K revsNinja Nutri-Plus Personal Blender, 900PW, (3) 20oz Cups, Silver, BN301 | 900-peak-watt push-to-blend motor for smoothies & sauces. (3) 20-oz cups, 2 spout lids & storage lid. Dishwasher safe.
Units sold6KB0DB6KW9SQ
$99.95·★4.2·2.9K revsNinja Blast Max Portable Blender, Twist & Go, 22oz, Grey, BC251GY | Twist & Go removable 22-oz vessel. Auto-iQ Crush & Smoothie programs, cordless. Dishwasher safe, leakproof lid.
Units sold2KB0DB8ZN253
$99.99·★4.2·2.9K revsNinja Blast Max Portable Blender, Twist & Go, 22oz, Navy, BC251NV | Twist & Go removable 22-oz vessel. Auto-iQ Crush & Smoothie programs, cordless. Dishwasher safe, leakproof lid.
Units sold2K
NutriBullet
1 ASIN in Top 10
26.0%
Units
20K
Revenue
$1M
Avg. price
$49.98
B07CTBHQZK
$49.98·★4.6·49.7K revsNutribullet Personal Blender, Shakes, Smoothies, Food Prep, and Frozen Blending, 24 Ounces, 600 Watt, Dark Gray, NBR-0601WM
Units sold20K
Magic Bullet
1 ASIN in Top 10
13.0%
Units
10K
Revenue
$348.2K
Avg. price
$29.98
B012T634SM
$29.98·★4.4·120.7K revsMagic Bullet Blender, Small, Silver, 11 Piece Set
Units sold10K
Trending Portable Blender Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GX29WZFB leads positive momentum with ▲ 400.0% MoM growth on 500 units, with B0GTZ1RNZ6 close behind at ▲ 300.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GX29WZFB
Ninja Blast Max Portable Blender, Twist & Go, 22oz, Pink, BC251PK1 | Twist & Go removable 22-oz vessel. Auto-iQ Crush & Smoothie programs, cordless. Dishwasher safe, leakproof lid.
Price
$69.99
Rating
4.2
Reviews
2.9K
Latest month sales
B0GTZ1RNZ6
Portable Blender for Smoothies | 500ML USB Rechargeable Juicer Cup | 12-Blade Personal Smoothie Blender | Mini Mixer for Protein Shakes, Travel, Gym, Office and Home
Price
$23.98
Rating
3.9
Reviews
98
Latest month sales
B07CTBHQZK
Nutribullet Personal Blender, Shakes, Smoothies, Food Prep, and Frozen Blending, 24 Ounces, 600 Watt, Dark Gray, NBR-0601WM
Unlock to view ASIN details and product titles
Price
$49.98
Rating
4.6
Reviews
49.7K
Latest month sales
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