Mixer Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mixer sales on Amazon US totaled 114,150 units in July 2026 (▼ 31.5% vs. the prior month), generating an estimated $7,057,901 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 75.3% of unit volume and 61.6% of revenue, while a typical listing is priced at $150.72. The keyword itself pulled 83,070 Amazon queries over the same period (▼ 3.3% MoM).
Zooming out to the 12-month window ending July 2026, the mixer Top 50 moved 1,832,350 units and $108,972,196 in cumulative sales — an average of 152,696 units and $9,081,016 per month. Monthly throughput topped out at 266,050 units in November 2025 and dipped to 85,950 in May 2026, leaving the latest reading 7.0% lower than August 2025.
Mixer Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
114.2K
▼ 31.5% MoM
Monthly Revenue 2026/07
$7.1M
▼ 38.4% MoM
Top 10 Market Share 2026/07
75.3%
Mixer Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mixer listing on Amazon US in July 2026 is ASIN B00EI7DPI0 (Brand: Hamilton Beach), which sold 10,000 units at $39.94 apiece — equal to 8.8% of every unit tracked in this report.
The Top 10 ASINs account for 86,000 units and $4,350,530 in July 2026 — 75.3% of unit volume and 61.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mixer' on Amazon
July 2026
Is 75.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00EI7DPI0
Hamilton Beach Power Elite Blender For Smoothies With Wave Action System | 40 oz. Glass Jar | 12 Functions Including Puree, Crush Ice | 700 Watts | Black | 58148AG
10K
▼ 50.0%vs. prior month
$399.5K
latest month
12-month trend
B0855B5Z6F
Ninja Professional Plus Blender, Auto-iQ, 1400W, 72oz Pitcher, BN701 | 1400 peak-watt motor, 3 Auto-iQ presets for smoothies, frozen drinks & ice cream. Total Crushing blades. Dishwasher safe.
10K
▲ 25.0%vs. prior month
$1M
latest month
12-month trend
B09D8T11YS
Zulay Kitchen Powerful Milk Frother Wand With Duracell Batteries - Ultra Fast Handheld Drink Mixer - Electric Whisk Foam Maker for Coffee, Lattes, Cappuccino & Matcha - Z1 Motor - Black
10K
▲ 0.0%vs. prior month
$141K
latest month
12-month trend
B0CPLVLFK2
Turelar Immersion Blender Handheld Corded, 1100W 5 in 1 Hand Blender Set | Trigger Variable Speed, Emulsion Stick Mixer with Food Processor, Whisk, Frother, for Soup, Puree, Baby Food, Anti-scratch
10K
▲ 0.0%vs. prior month
$359.6K
latest month
12-month trend
B0DPG6SNV1
CIRCLE JOY Rechargeable Milk Frother Handheld, Dual Coil Whisk Head Electric Coffee Frother, Portable Hand Frother Wand Drink Mixer for Matcha Lattes Cappuccino, Kitchen Gifts, Black
10K
▼ 66.7%vs. prior month
$88.9K
latest month
12-month trend
B00939I7EK
Ninja Mega Kitchen System, 1500W, 72oz Pitcher, 8-Cup, Black, BL770 | 1500W all-in-one blends smoothies, processes salsa & dough. 72-oz pitcher, 8-cup processor bowl, (2) 16-oz cups.
10K
▼ 50.0%vs. prior month
$1.5M
latest month
12-month trend
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Best Mixer Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Ninja is the best-performing mixer brand in July 2026, moving 24,000 units across 3 ASINs for 27.9% of Top 10 volume. Hamilton Beach follows with 19,000 units (22.1%), ahead of Zulay Kitchen on 10,000 units (11.6%).
With 7 brands splitting the Top 10 and 61.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.99 to $106.66, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Ninja
3 ASINs in Top 10
27.9%
Units
24K
Revenue
$2.8M
Avg. price
$106.66
B0855B5Z6F
$109.99·★4.7·19.5K revsNinja Professional Plus Blender, Auto-iQ, 1400W, 72oz Pitcher, BN701 | 1400 peak-watt motor, 3 Auto-iQ presets for smoothies, frozen drinks & ice cream. Total Crushing blades. Dishwasher safe.
Units sold10KB00939I7EK
$110.99·★4.7·42.9K revsNinja Mega Kitchen System, 1500W, 72oz Pitcher, 8-Cup, Black, BL770 | 1500W all-in-one blends smoothies, processes salsa & dough. 72-oz pitcher, 8-cup processor bowl, (2) 16-oz cups.
Units sold10KB00NGV4506
$99.00·★4.6·57.1K revsNinja Professional Blender, 1000W, Total Crushing Tech, 72oz Pitcher, BL610 | 1000W Total Crushing blades crush ice & blend smoothies, sauces. XL 72-oz pitcher for family batches. Dishwasher-safe parts.
Units sold4K
Hamilton Beach
2 ASINs in Top 10
22.1%
Units
19K
Revenue
$645.1K
Avg. price
$32.80
B00EI7DPI0
$39.94·★4.2·55.8K revsHamilton Beach Power Elite Blender For Smoothies With Wave Action System | 40 oz. Glass Jar | 12 Functions Including Puree, Crush Ice | 700 Watts | Black | 58148AG
Units sold10KB001CH0ZLE
$25.65·★4.5·66.7K revsHamilton Beach 6-Speed Electric Hand Mixer With QuickBurst and Bowl Rest | Powerful 250 Watt Motor | Traditional Beaters | Snap-On Storage Case | White | 62682G
Units sold9K
Zulay Kitchen
1 ASIN in Top 10
11.6%
Units
10K
Revenue
$141K
Avg. price
$14.99
B09D8T11YS
$14.99·★4.4·238.3K revsZulay Kitchen Powerful Milk Frother Wand With Duracell Batteries - Ultra Fast Handheld Drink Mixer - Electric Whisk Foam Maker for Coffee, Lattes, Cappuccino & Matcha - Z1 Motor - Black
Units sold10K
Trending Mixer Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07DD3CPMW booked 4K units at $14.99, with ▲ 0.0% MoM change. On the growth side, B09BVCPSBT leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0FVFMFRKR close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07DD3CPMW
OVENTE 5-Speed Electric Hand Mixer with Storage Case,150W, Red HM151R | Stainless Steel Whisks, Compact Portable Design, Lightweight Handheld Mixer for Baking & Cooking
Price
$14.99
Rating
4.5
Reviews
13.4K
Latest month sales
B09BVCPSBT
Kitchen in the box Stand Mixer,3.2Qt Small Electric Food Mixer,6 Speeds Portable Lightweight Kitchen Mixer for Daily Use with Egg Whisk,Dough Hook,Flat Beater (Black)
Price
$63.14
Rating
4.4
Reviews
9.6K
Latest month sales
B0FVFMFRKR
LILPARTNER Hand Mixer Electric, Ultra Power Kitchen Hand Mixer With 7-Speed & 5 Stainless Steel Accessories for Whipping Dough, Cream, Cake, Dishwasher Safe, Light Pink
Unlock to view ASIN details and product titles
Price
$14.99
Rating
3.9
Reviews
2.1K
Latest month sales
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