Poprocks Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Poprocks sales on Amazon US totaled 173,700 units in July 2026 (▼ 11.8% vs. the prior month), generating an estimated $2,304,194 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 76.0% of unit volume and 72.3% of revenue, while a typical listing is priced at $15.57. The keyword itself pulled 4,552 Amazon queries over the same period (▼ 37.9% MoM).
Zooming out to the 12-month window ending July 2026, the poprocks Top 50 moved 2,112,150 units and $30,837,716 in cumulative sales — an average of 176,013 units and $2,569,810 per month. Monthly throughput topped out at 259,400 units in October 2025 and dipped to 120,400 in May 2026, leaving the latest reading 9.6% higher than August 2025.
Poprocks Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
173.7K
▼ 11.8% MoM
Monthly Revenue 2026/07
$2.3M
▼ 12.8% MoM
Top 10 Market Share 2026/07
76.0%
Poprocks Market Share & Sales Concentration on Amazon US — July 2026
The most-sold poprocks listing on Amazon US in July 2026 is ASIN B09VRMKTH4 (Brand: Life Savers), which sold 50,000 units at $13.97 apiece — equal to 28.8% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 132,000 units and $1,664,850 in July 2026 — 76.0% of unit volume and 72.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Poprocks' on Amazon
July 2026
Is 76.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09VRMKTH4
LIFE SAVERS Wint O Green Breath Mints Hard Candy Bulk Bag, 44.93 oz | Wintergreen hard candy for fresh breath, easy to share at the desk, on commutes or in a candy bowl, party, road trip
50K
▲ 0.0%vs. prior month
$450.5K
latest month
12-month trend
B0017L4PH0
Airheads Full-Size Candy Bars, Assorted Taffy Variety Pack, 60 Count Box | Individually Wrapped Bulk Candy, Assorted Fruit Flavors, Artificially Flavored
20K
▼ 33.3%vs. prior month
$196.8K
latest month
12-month trend
B01N2UTKE9
Dum Dums Original Mix 400 ct. Bag - All-Time Classic Flavors, Assorted Suckers in Bulk Candy Bag - Individually Wrapped Lollipops for Any Occasion
10K
▲ 0.0%vs. prior month
$290K
latest month
12-month trend
B07CY78RVR
Ring Pop Lollipops - Bulk Candy Individually Wrapped Suckers Variety | Party Pack- 50 Count w/ Assorted Flavors - Hard Candy for Party Favors, Kids & Goodie Bags
10K
▲ 0.0%vs. prior month
$213.7K
latest month
12-month trend
B01KOKCYXQ
LEMONHEAD Hard Lemon Candy, Tangy & Sweet, 0.8 oz Boxes, 24 Ct | Tangy sweet lemon hard candy, classic, mini boxes, lunchbox, party favors, sharing, on-the-go snack
10K
▲ 100.0%vs. prior month
$48K
latest month
12-month trend
B0CW22SD5V
Tootsie Pops Cherry Flavored Lollipops, 50 Count, 1.95lb (Pack of 1) | Single Flavor Bag, Chocolatey Center, Individually Wrapped Hard Candy, Red Candy, Peanut Free, Kosher, Gluten Free
8K
▲ 0.0%vs. prior month
$119.9K
latest month
12-month trend
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Best Poprocks Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Life Savers is the best-performing poprocks brand in July 2026, moving 50,000 units across 1 ASIN for 37.9% of Top 10 volume. Airheads follows with 20,000 units (15.2%), ahead of Dum Dums on 10,000 units (7.6%).
With 10 brands splitting the Top 10 and 60.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.84 to $29.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Life Savers
1 ASIN in Top 10
37.9%
Units
50K
Revenue
$450.5K
Avg. price
$13.97
B09VRMKTH4
$13.97·★4.8·11.3K revsLIFE SAVERS Wint O Green Breath Mints Hard Candy Bulk Bag, 44.93 oz | Wintergreen hard candy for fresh breath, easy to share at the desk, on commutes or in a candy bowl, party, road trip
Units sold50K
Airheads
1 ASIN in Top 10
15.2%
Units
20K
Revenue
$196.8K
Avg. price
$9.84
B0017L4PH0
$9.84·★4.8·81.3K revsAirheads Full-Size Candy Bars, Assorted Taffy Variety Pack, 60 Count Box | Individually Wrapped Bulk Candy, Assorted Fruit Flavors, Artificially Flavored
Units sold20K
Dum Dums
1 ASIN in Top 10
7.6%
Units
10K
Revenue
$290K
Avg. price
$29.49
B01N2UTKE9
$29.49·★4.7·9K revsDum Dums Original Mix 400 ct. Bag - All-Time Classic Flavors, Assorted Suckers in Bulk Candy Bag - Individually Wrapped Lollipops for Any Occasion
Units sold10K
Trending Poprocks Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FF5JVHKP booked 5K units at $15.99, with ▲ 0.0% MoM change. On the growth side, B0D79X76V5 leads positive momentum with ▲ 300.0% MoM growth on 400 units, with B0H2SLS535 close behind at ▲ 200.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FF5JVHKP
Sour Jacks Sour Gummy Wedges Variety Pack, Gluten Free, 0.5 oz, 75 Ct | Watermelon, Blue Raspberry & Assorted Fruits, signature tangy sour sugar coating, fun treat for kids, teens & adults
Price
$15.99
Rating
4.4
Reviews
690
Latest month sales
B0D79X76V5
Baby Bottle Pop Workshop | w/Powdered Dip in Assorted Fruity Flavors - DIY Party Favors Lollipop Making Kit
Price
$9.98
Rating
4.7
Reviews
424
Latest month sales
B0H2SLS535
10 Flavor Mystery Flavor Popping Candy – Crackling Candy Explosion, Individually Wrapped Fun Treats for Parties, Kids Snacks, Goodie Bags, Surprise Flavor Experience
Unlock to view ASIN details and product titles
Price
$17.99
Rating
4.1
Reviews
11
Latest month sales
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