Warheads Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Warheads sales on Amazon US totaled 184,100 units in July 2026 (▼ 11.1% vs. the prior month), generating an estimated $2,258,651 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.4% of unit volume and 52.8% of revenue, while a typical listing is priced at $16.76. The keyword itself pulled 23,346 Amazon queries over the same period (▲ 11.3% MoM).
Zooming out to the 12-month window ending July 2026, the warheads Top 50 moved 2,043,450 units and $27,096,956 in cumulative sales — an average of 170,288 units and $2,258,080 per month. Monthly throughput topped out at 207,150 units in June 2026 and dipped to 122,750 in May 2026, leaving the latest reading 29.4% higher than August 2025.
Warheads Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
184.1K
▼ 11.1% MoM
Monthly Revenue 2026/07
$2.3M
▼ 12.9% MoM
Top 10 Market Share 2026/07
61.4%
Warheads Market Share & Sales Concentration on Amazon US — July 2026
The most-sold warheads listing on Amazon US in July 2026 is ASIN B0017L4PH0 (Brand: Airheads), which sold 20,000 units at $9.84 apiece — equal to 10.9% of every unit tracked in this report.
The Top 10 ASINs account for 113,000 units and $1,193,630 in July 2026 — 61.4% of unit volume and 52.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Warheads' on Amazon
July 2026
Is 61.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0017L4PH0
Airheads Full-Size Candy Bars, Assorted Taffy Variety Pack, 60 Count Box | Individually Wrapped Bulk Candy, Assorted Fruit Flavors, Artificially Flavored
20K
▼ 33.3%vs. prior month
$196.8K
latest month
12-month trend
B08MHYBV46
Jolly Rancher Zero Sugar Assorted Fruit Hard Candy Bulk Bag, 6.1 oz | Sugar Free Candy, Watermelon, Grape, Apple and Raspberry Flavors, Bulk Candy, Individually Wrapped for Sharing, 6.1 oz
20K
▲ 0.0%vs. prior month
$128.8K
latest month
12-month trend
B0FQ64M7HQ
STARBURST Sour Chewy Candy Fruit Chews, Share Size Resealable 15.6 Oz Bag
20K
▲ 0.0%vs. prior month
$87.4K
latest month
12-month trend
B07CY78RVR
Ring Pop Lollipops - Bulk Candy Individually Wrapped Suckers Variety | Party Pack- 50 Count w/ Assorted Flavors - Hard Candy for Party Favors, Kids & Goodie Bags
10K
▲ 0.0%vs. prior month
$213.7K
latest month
12-month trend
B0F74BGJ6M
Red Vines Licorice Candy Original Red Flavor Soft Chewy Candy Twists, Red Licorice 3.5 Lb Jar
10K
▲ 0.0%vs. prior month
$70.9K
latest month
12-month trend
B0F865ZV1M
SOUR PATCH KIDS Chews Soft & Chewy Candy, Share Size, 8.12 oz
9K
▲ 0.0%vs. prior month
$37.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Warheads Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Airheads is the best-performing warheads brand in July 2026, moving 20,000 units across 1 ASIN for 17.7% of Top 10 volume. Jolly Rancher follows with 20,000 units (17.7%), ahead of Starburst on 20,000 units (17.7%).
Volume is spread across 9 brands, with the top three holding 53.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $3.49 to $9.84, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Airheads
1 ASIN in Top 10
17.7%
Units
20K
Revenue
$196.8K
Avg. price
$9.84
B0017L4PH0
$9.84·★4.8·81.3K revsAirheads Full-Size Candy Bars, Assorted Taffy Variety Pack, 60 Count Box | Individually Wrapped Bulk Candy, Assorted Fruit Flavors, Artificially Flavored
Units sold20K
Jolly Rancher
1 ASIN in Top 10
17.7%
Units
20K
Revenue
$128.8K
Avg. price
$6.44
B08MHYBV46
$6.44·★4.7·10.3K revsJolly Rancher Zero Sugar Assorted Fruit Hard Candy Bulk Bag, 6.1 oz | Sugar Free Candy, Watermelon, Grape, Apple and Raspberry Flavors, Bulk Candy, Individually Wrapped for Sharing, 6.1 oz
Units sold20K
Starburst
1 ASIN in Top 10
17.7%
Units
20K
Revenue
$87.4K
Avg. price
$3.49
B0FQ64M7HQ
$3.49·★4.7·1.6K revsSTARBURST Sour Chewy Candy Fruit Chews, Share Size Resealable 15.6 Oz Bag
Units sold20K
Trending Warheads Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B004RGV70U leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B0G94CCJP8 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B004RGV70U
Warheads Extreme Sour Hard Candy Assorted Flavors 34 oz Resealable Tub | Resealable Packaging Helps Maintain Quality While Allowing Convenient Access During Repeated Serving Occasions
Price
$28.48
Rating
4.3
Reviews
9.2K
Latest month sales
B0G94CCJP8
Barnetts Mega Sour Candy Zombie Bombz 104g / 3.7OZ – Handmade British Hard Sweets – Extreme Sour Candy Challenge – Retro Party Bag & Gift Hamper Treats
Price
$9.99
Rating
4.0
Reviews
159
Latest month sales
B0DKYZ6Z5B
SOUR PATCH KIDS Glow Ups Strawberry-Watermelon Soft & Chewy Gummy Candy, Bulk Candy, 12 - 3.08 oz Bags
Unlock to view ASIN details and product titles
Price
$14.17
Rating
4.6
Reviews
419
Latest month sales
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