Allulose Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Allulose sales on Amazon US totaled 89,500 units in July 2026 (▼ 9.2% vs. the prior month), generating an estimated $1,640,119 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.3% of unit volume and 51.7% of revenue, while a typical listing is priced at $18.30. The keyword itself pulled 91,120 Amazon queries over the same period (▲ 8.5% MoM).
Zooming out to the 12-month window ending July 2026, the allulose Top 50 moved 977,400 units and $17,519,239 in cumulative sales — an average of 81,450 units and $1,459,937 per month. Monthly throughput topped out at 99,400 units in November 2025 and dipped to 47,200 in May 2026, leaving the latest reading 7.3% higher than August 2025.
Allulose Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
89.5K
▼ 9.2% MoM
Monthly Revenue 2026/07
$1.6M
▼ 7.2% MoM
Top 10 Market Share 2026/07
50.3%
Allulose Market Share & Sales Concentration on Amazon US — July 2026
The most-sold allulose listing on Amazon US in July 2026 is ASIN B07YBTWGPM (Brand: Wholesome), which sold 7,000 units at $10.35 apiece — equal to 7.8% of every unit tracked in this report and 17% ahead of the No. 2 listing.
The Top 10 ASINs account for 45,000 units and $847,360 in July 2026 — 50.3% of unit volume and 51.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Allulose' on Amazon
July 2026
Is 50.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07YBTWGPM
Wholesome Sweeteners 12-Ounce Allulose Sweetener, Zero Calorie Sugar Substitute, Keto Friendly, Non GMO, Non-Erythritol, Gluten Free & Vegan Sweetener, 1 Pack
7K
▼ 30.0%vs. prior month
$72.5K
latest month
12-month trend
B07YBV4BN6
Wholesome Sweeteners 11.5-Ounce Allulose, Zero Calorie Sweetener, Keto Friendly, Non GMO, Non-Erythritol, Gluten Free & Vegan Liquid Sweetener, 1 Pack
6K
▼ 25.0%vs. prior month
$43.5K
latest month
12-month trend
B0FM4MMBFK
Morning Pep Allulose Sweetener 4 lb – Zero Calorie Sugar Alternative, 100% Pure, No Erythritol, Non-GMO Project Verified, Keto Certified, OU Kosher, No Fillers, Ideal for Baking and Beverages
5K
▼ 16.7%vs. prior month
$138.6K
latest month
12-month trend
B08H1S4TPN
My Normal Keto Allulose Syrup - 1:1 Sugar Substitute, Zero Calorie 17.10 oz | 99.52% Allulose, Monk Fruit & Stevia Blend, Zero Net Carbs, Zero Sugar, Low Glycemic, Keto-Friendly, Gluten Free
5K
▼ 16.7%vs. prior month
$71.5K
latest month
12-month trend
B07WLSPVFV
NOW Foods, Certified Organic Monk Fruit Liquid, Zero-Calorie Liquid Sweetener, Non-GMO, Low Glycemic Impact, 8-Ounce
4K
▲ 0.0%vs. prior month
$131.4K
latest month
12-month trend
B0CLBVY6VY
Lakanto Classic Monk Fruit Sweetener with Allulose, Classic White, 3 LB | White Sugar Substitute, Monk Fruit Extract, For Baking, Coffee, Tea, Erythritol Free, Everyday Use, Keto Sugar Replacement
4K
▼ 20.0%vs. prior month
$117.5K
latest month
12-month trend
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Best Allulose Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Wholesome is the best-performing allulose brand in July 2026, moving 13,000 units across 2 ASINs for 28.9% of Top 10 volume. Morning Pep follows with 9,000 units (20.0%), ahead of Lakanto on 7,000 units (15.6%).
With 7 brands splitting the Top 10 and 64.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.80 to $22.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Wholesome
2 ASINs in Top 10
28.9%
Units
13K
Revenue
$116K
Avg. price
$8.80
B07YBTWGPM
$10.35·★4.3·11.6K revsWholesome Sweeteners 12-Ounce Allulose Sweetener, Zero Calorie Sugar Substitute, Keto Friendly, Non GMO, Non-Erythritol, Gluten Free & Vegan Sweetener, 1 Pack
Units sold7KB07YBV4BN6
$7.25·★4.3·11.6K revsWholesome Sweeteners 11.5-Ounce Allulose, Zero Calorie Sweetener, Keto Friendly, Non GMO, Non-Erythritol, Gluten Free & Vegan Liquid Sweetener, 1 Pack
Units sold6K
Morning Pep
2 ASINs in Top 10
20.0%
Units
9K
Revenue
$206.6K
Avg. price
$22.49
B0FM4MMBFK
$27.99·★4.4·1.3K revsMorning Pep Allulose Sweetener 4 lb – Zero Calorie Sugar Alternative, 100% Pure, No Erythritol, Non-GMO Project Verified, Keto Certified, OU Kosher, No Fillers, Ideal for Baking and Beverages
Units sold5KB0FMS71V4C
$16.99·★4.4·1.3K revsMorning Pep Allulose Sweetener 2 lb – Zero Calorie Sugar Alternative, 100% Pure, No Erythritol, Non-GMO Project Verified, Keto Certified, OU Kosher, No Fillers, Ideal for Baking and Beverages
Units sold4K
Lakanto
2 ASINs in Top 10
15.6%
Units
7K
Revenue
$160.1K
Avg. price
$22.12
B0CLBVY6VY
$29.94·★4.6·4K revsLakanto Classic Monk Fruit Sweetener with Allulose, Classic White, 3 LB | White Sugar Substitute, Monk Fruit Extract, For Baking, Coffee, Tea, Erythritol Free, Everyday Use, Keto Sugar Replacement
Units sold4KB0CFSMJZYX
$14.29·★4.6·1.4K revsLakanto Golden Monk Fruit Sweetener with Allulose, Raw Sugar, 1 lb | Raw Cane Sugar Substitute, Coffee, Tea, Baking, 1:1 Raw Sugar Alternative, Erythritol Free, Gluten Free, Vegan
Units sold3K
Trending Allulose Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CFSMJZYX booked 3K units at $14.29, with ▲ 50.0% MoM change. On the growth side, B08X17196C leads positive momentum with ▲ 900.0% MoM growth on 1K units, with B0GVN9MC24 close behind at ▲ 166.7% MoM on 800 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CFSMJZYX
Lakanto Golden Monk Fruit Sweetener with Allulose, Raw Sugar, 1 lb | Raw Cane Sugar Substitute, Coffee, Tea, Baking, 1:1 Raw Sugar Alternative, Erythritol Free, Gluten Free, Vegan
Price
$14.29
Rating
4.6
Reviews
1.4K
Latest month sales
B08X17196C
So Nourished Allulose Sweetener, Sugar Substitute, 0 Calorie Granular 16oz | Zero Calorie Sweetener, 0 Net Carb - Keto, Vegan, Non-GMO, Gluten-Free - Bakes Like Sugar, No Aftertaste
Price
$8.99
Rating
4.4
Reviews
1.6K
Latest month sales
B0GVN9MC24
Your Kitchen Keto Allulose Syrup 15.9 Oz - 99.5% Liquid Allulose | Zero Calorie Sweetener, Stevia Blend Thin Syrup, Low Glycemic, Non Erythritol, 0 Net Carbs Sugar Substitute
Unlock to view ASIN details and product titles
Price
$8.09
Rating
4.5
Reviews
610
Latest month sales
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