Pool Noodles Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pool Noodles sales on Amazon US totaled 106,550 units in July 2026 (▼ 0.7% vs. the prior month), generating an estimated $2,617,852 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 72.3% of unit volume and 68.2% of revenue, while a typical listing is priced at $30.26. The keyword itself pulled 55,831 Amazon queries over the same period (▼ 43.3% MoM).
Zooming out to the 12-month window ending July 2026, the pool noodles Top 50 moved 493,050 units and $11,994,204 in cumulative sales — an average of 41,088 units and $999,517 per month. Monthly throughput topped out at 107,250 units in June 2026 and dipped to 18,000 in February 2026, leaving the latest reading 160.5% higher than August 2025.
Pool Noodles Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
106.5K
▼ 0.7% MoM
Monthly Revenue 2026/07
$2.6M
▼ 0.8% MoM
Top 10 Market Share 2026/07
72.3%
Pool Noodles Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pool noodles listing on Amazon US in July 2026 is ASIN B0796JVBJ8 (Brand: MAX LIQUIDATOR), which sold 20,000 units at $22.93 apiece — equal to 18.8% of every unit tracked in this report and 2.2× the volume of the No. 2 listing.
The Top 10 ASINs account for 77,000 units and $1,784,440 in July 2026 — 72.3% of unit volume and 68.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pool Noodles' on Amazon
July 2026
Is 72.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0796JVBJ8
Max Liquidator 6-Pack Water Blaster Set, Multicolor
20K
▲ 0.0%vs. prior month
$358K
latest month
12-month trend
B0BY29WRGR
4 Pack Upgrated XL Water Pool Floats, 4-in-1 (Hammock, Saddle, Lounge Chair, Drifter) Multi-Purpose Water Pool Float, Non-Stick PVC Material.
9K
▲ 28.6%vs. prior month
$156.2K
latest month
12-month trend
B0BKTLNSLG
SLOOSH Inflatable Pool Floats Adult,2 Packs Floating Lounge Chairs,Blow up Pool Noodles for Adult Heavy Duty,Floating Chair for Party Summer Water Beach Lake Fun
9K
▼ 10.0%vs. prior month
$401.4K
latest month
12-month trend
B0DJ278M42
2-Pack Swimming Pool Float Hammock, Multi-Purpose Inflatable Saddle, Lounge Chair, Drifter, Water Hammock
8K
▲ 100.0%vs. prior month
$123.8K
latest month
12-month trend
B0D68VRKS2
Aqua 4-in-1 Monterey Hammock Pool Float & Water Hammocks – 2-3-4 Multipacks – Multiple Colors/Styles – for Adults and Kids Floating
7K
▼ 12.5%vs. prior month
$171.9K
latest month
12-month trend
B0DSPWPH4C
OKSUWATER 4 Pack Inflatable Pool Floats Adult, 4-in-1 Water Hammock | Headrest, Footrest, Breathable Mesh, Lake Floats Applies to Swimming Pool, Beach, River, Water Activities
6K
▼ 40.0%vs. prior month
$112.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Pool Noodles Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MAX LIQUIDATOR is the best-performing pool noodles brand in July 2026, moving 20,000 units across 1 ASIN for 26.0% of Top 10 volume. Oneirion follows with 9,000 units (11.7%), ahead of Sloosh on 9,000 units (11.7%).
Volume is spread across 10 brands, with the top three holding 49.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $17.99 to $39.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MAX LIQUIDATOR
1 ASIN in Top 10
26.0%
Units
20K
Revenue
$358K
Avg. price
$22.93
B0796JVBJ8
$22.93·★4.7·10.6K revsMax Liquidator 6-Pack Water Blaster Set, Multicolor
Units sold20K
Oneirion
1 ASIN in Top 10
11.7%
Units
9K
Revenue
$156.2K
Avg. price
$17.99
B0BY29WRGR
$17.99·★4.3·1.8K revs4 Pack Upgrated XL Water Pool Floats, 4-in-1 (Hammock, Saddle, Lounge Chair, Drifter) Multi-Purpose Water Pool Float, Non-Stick PVC Material.
Units sold9K
Sloosh
1 ASIN in Top 10
11.7%
Units
9K
Revenue
$401.4K
Avg. price
$39.99
B0BKTLNSLG
$39.99·★4.2·3.4K revsSLOOSH Inflatable Pool Floats Adult,2 Packs Floating Lounge Chairs,Blow up Pool Noodles for Adult Heavy Duty,Floating Chair for Party Summer Water Beach Lake Fun
Units sold9K
Trending Pool Noodles Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B003TQMBV8 booked 5K units at $22.33, with ▲ 150.0% MoM change. On the growth side, B01HRA26J8 leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B0DJ278M42 close behind at ▲ 100.0% MoM on 8K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B003TQMBV8
SWIMLINE Original Fabric Covered Inflatable Pool Lounger | with Comfortable Sling Seat, Back Rest, and Built in Cup Holder | for Pool, Beach, Lake, and More
Price
$22.33
Rating
3.8
Reviews
8.6K
Latest month sales
B01HRA26J8
Wow Sports Foam Water Saddle Float - Red - Hands-Free Pool Seat | A hands-free foam water saddle you sit in with arms and legs free. Military-grade foam supports up to 220 lbs.
Price
$35.23
Rating
4.4
Reviews
1.4K
Latest month sales
B0DJ278M42
2-Pack Swimming Pool Float Hammock, Multi-Purpose Inflatable Saddle, Lounge Chair, Drifter, Water Hammock
Unlock to view ASIN details and product titles
Price
$15.99
Rating
4.1
Reviews
312
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this pool noodles report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card