Pool Toys Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pool Toys sales on Amazon US totaled 398,000 units in July 2026 (▼ 15.0% vs. the prior month), generating an estimated $7,451,750 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 37.7% of unit volume and 36.2% of revenue, while a typical listing is priced at $17.96. The keyword itself pulled 237,786 Amazon queries over the same period (▼ 52.5% MoM).
Zooming out to the 12-month window ending July 2026, the pool toys Top 50 moved 2,401,000 units and $41,815,080 in cumulative sales — an average of 200,083 units and $3,484,590 per month. Monthly throughput topped out at 468,000 units in June 2026 and dipped to 81,000 in January 2026, leaving the latest reading 138.1% higher than August 2025.
Pool Toys Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
398K
▼ 15.0% MoM
Monthly Revenue 2026/07
$7.5M
▼ 16.4% MoM
Top 10 Market Share 2026/07
37.7%
Pool Toys Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pool toys listing on Amazon US in July 2026 is ASIN B0CL8ZVM3R (Brand: ETENWOLF), which sold 40,000 units at $22.99 apiece — equal to 10.1% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 150,000 units and $2,694,600 in July 2026 — 37.7% of unit volume and 36.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pool Toys' on Amazon
July 2026
Is 37.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CL8ZVM3R
ETENWOLF AIR 3 Air Pump for Inflatables with 2600mAh Battery& Camping Light | Ultra-Fast and Mini Electric Air Pump, Inflate Deflate for Air Mattress, Pool Floats, Vacuum Storage Bags
40K
▲ 0.0%vs. prior month
$985.6K
latest month
12-month trend
B00N1QPNMA
PartySticks Glow Sticks Party Supplies 100pk - 8 Inch Glow in the Dark Light Up Sticks Party Favors, Glow Party Decorations, Neon Party Glow Necklaces and Glow Bracelets with Connectors
20K
▼ 33.3%vs. prior month
$165.6K
latest month
12-month trend
B0796JVBJ8
Max Liquidator 6-Pack Water Blaster Set, Multicolor
20K
▲ 0.0%vs. prior month
$358K
latest month
12-month trend
B06XV1LW52
Fun Stuff Banzai Spring and Summer 3 Piece Magical Mermaid Dolls, in Assorted Colors
10K
▲ 0.0%vs. prior month
$85.9K
latest month
12-month trend
B07FNQFLJ5
Ayeboovi Toss and Catch Ball Game Outdoor Toys for Kids Yard Games Beach Toys Outside Games for 3 4 5 6 7 8 9 10 Year Old Boys Girls (Upgraded) | Beach Pool Outside Yard Camping Games for Kids & Family, 3 4 5 6 7 8 9 10 11 12+ Year Old Boys Toys Birthday & Holiday Gifts
10K
▲ 0.0%vs. prior month
$285.1K
latest month
12-month trend
B0C3ZTKRGX
TOSY Flying Disc - 16 Million Colors RGB or 36 LEDs, Extremely Bright, Smart Modes, Camping Essentials for Teens/Kids/Adults/Men/Boys/Girls, Auto Light Up, Rechargeable, Waterproof, 175g
10K
▲ 25.0%vs. prior month
$194.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Pool Toys Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ETENWOLF is the best-performing pool toys brand in July 2026, moving 40,000 units across 1 ASIN for 26.7% of Top 10 volume. PartySticks follows with 20,000 units (13.3%), ahead of MAX LIQUIDATOR on 20,000 units (13.3%).
Volume is spread across 10 brands, with the top three holding 53.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.99 to $22.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ETENWOLF
1 ASIN in Top 10
26.7%
Units
40K
Revenue
$985.6K
Avg. price
$22.99
B0CL8ZVM3R
$22.99·★4.4·5.7K revsETENWOLF AIR 3 Air Pump for Inflatables with 2600mAh Battery& Camping Light | Ultra-Fast and Mini Electric Air Pump, Inflate Deflate for Air Mattress, Pool Floats, Vacuum Storage Bags
Units sold40K
PartySticks
1 ASIN in Top 10
13.3%
Units
20K
Revenue
$165.6K
Avg. price
$7.99
B00N1QPNMA
$7.99·★4.6·28.8K revsPartySticks Glow Sticks Party Supplies 100pk - 8 Inch Glow in the Dark Light Up Sticks Party Favors, Glow Party Decorations, Neon Party Glow Necklaces and Glow Bracelets with Connectors
Units sold20K
MAX LIQUIDATOR
1 ASIN in Top 10
13.3%
Units
20K
Revenue
$358K
Avg. price
$20.30
B0796JVBJ8
$20.30·★4.6·10.6K revsMax Liquidator 6-Pack Water Blaster Set, Multicolor
Units sold20K
Trending Pool Toys Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0C3ZTKRGX booked 10K units at $19.99, with ▲ 25.0% MoM change. On the growth side, B0DDL1FC2J leads positive momentum with ▲ 50.0% MoM growth on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C3ZTKRGX
TOSY Flying Disc - 16 Million Colors RGB or 36 LEDs, Extremely Bright, Smart Modes, Camping Essentials for Teens/Kids/Adults/Men/Boys/Girls, Auto Light Up, Rechargeable, Waterproof, 175g
Price
$19.99
Rating
4.6
Reviews
12.7K
Latest month sales
B0G5WBGTWK
Tub Works® Ocean Rescue™ Vehicles Light Up Bath Toys, 6 Pack | Water-Activated Light Up Toys Flash & Change Color | Easy-Grip Baby & Toddler Bath Toys | Sensory Toys with Bath Lights for Kids Bath
Price
$15.99
Rating
4.3
Reviews
699
Latest month sales
B0DDL1FC2J
TOSY Flying Ring - 36 RGB Multicolor or 12 Monocolor LEDs, Super Bright, Lost Mode, Auto Light Up, Camping Essentials for Kid/Teen/Boy/Girl, Safe & Soft, Waterproof, Pool/Beach Games, Lightweight Toy
Unlock to view ASIN details and product titles
Price
$15.99
Rating
4.3
Reviews
17.9K
Latest month sales
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