Poise Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Poise sales on Amazon US totaled 325,700 units in July 2026 (▼ 10.1% vs. the prior month), generating an estimated $8,973,238 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 36.8% of unit volume and 42.3% of revenue, while a typical listing is priced at $24.99. The keyword itself pulled 28,218 Amazon queries over the same period (▲ 1.4% MoM).
Zooming out to the 12-month window ending July 2026, the poise Top 50 moved 3,607,700 units and $100,372,266 in cumulative sales — an average of 300,642 units and $8,364,356 per month. Monthly throughput topped out at 362,100 units in June 2026 and dipped to 218,000 in May 2026, leaving the latest reading 13.5% higher than August 2025.
Poise Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
325.7K
▼ 10.1% MoM
Monthly Revenue 2026/07
$9M
▼ 6.7% MoM
Top 10 Market Share 2026/07
36.8%
Poise Market Share & Sales Concentration on Amazon US — July 2026
The most-sold poise listing on Amazon US in July 2026 is ASIN B010OW806O (Brand: Poise), which sold 20,000 units at $29.76 apiece — equal to 6.1% of every unit tracked in this report.
The Top 10 ASINs account for 120,000 units and $3,792,200 in July 2026 — 36.8% of unit volume and 42.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Poise' on Amazon
July 2026
Is 36.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B010OW806O
Poise Incontinence Pads for Women, 4 Drop, 132 ct
20K
▲ 0.0%vs. prior month
$589.2K
latest month
12-month trend
B01NAX7KC7
Poise Overnight Incontinence Pads for Women, 8 Drop, 72 ct
20K
▲ 0.0%vs. prior month
$784.2K
latest month
12-month trend
B007QVLWS0
Poise Daily Liners, Incontinence Panty Liners, 2 Drop, 48 ct
10K
▼ 50.0%vs. prior month
$65.8K
latest month
12-month trend
B0BLGRQHCQ
Poise Incontinence Pads for Women, 7 Drop, Long, 78 ct
10K
▼ 50.0%vs. prior month
$429.6K
latest month
12-month trend
B0154QEQ4K
Poise Incontinence Pads for Women, 6 Drop, Long, 90 ct
10K
▲ 0.0%vs. prior month
$406.4K
latest month
12-month trend
B0154QERNA
Poise Daily Liners, Incontinence Panty Liners, 2 Drop, Long, 176 ct
10K
▼ 50.0%vs. prior month
$218.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Trending Poise Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B08RJFFGZT leads positive momentum with ▲ 50.0% MoM growth on 3K units, with B01469Q4UK close behind at ▲ 50.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08RJFFGZT
Poise Ultra Thin Incontinence Pads for Women, 4 Drop, Long, 48 ct
Price
$14.99
Rating
4.5
Reviews
8.9K
Latest month sales
B01469Q4UK
Poise Incontinence Ultra Thins Light Absorbency, 24 Count
Price
$6.58
Rating
4.7
Reviews
1.7K
Latest month sales
B0DKQ24Y6S
Poise Incontinence Pads & Postpartum Incontinence Pads, 5 Drop Maximum Absorbency, Long Length, 120 Count (2 Packs of 60), Packaging May Vary
Unlock to view ASIN details and product titles
Price
$42.13
Rating
4.6
Reviews
26.3K
Latest month sales
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