Disposable Underwear For Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Disposable Underwear For Women sales on Amazon US totaled 344,000 units in July 2026 (▼ 6.0% vs. the prior month), generating an estimated $10,352,740 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 43.6% of unit volume and 41.2% of revenue, while a typical listing is priced at $31.59. The keyword itself pulled 32,604 Amazon queries over the same period (▼ 15.0% MoM).
Zooming out to the 12-month window ending July 2026, the disposable underwear for women Top 50 moved 3,824,050 units and $114,892,390 in cumulative sales — an average of 318,671 units and $9,574,366 per month. Monthly throughput topped out at 366,000 units in June 2026 and dipped to 208,600 in May 2026, leaving the latest reading 16.4% higher than August 2025.
Disposable Underwear For Women Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
344K
▼ 6.0% MoM
Monthly Revenue 2026/07
$10.4M
▼ 3.5% MoM
Top 10 Market Share 2026/07
43.6%
Disposable Underwear For Women Market Share & Sales Concentration on Amazon US — July 2026
The most-sold disposable underwear for women listing on Amazon US in July 2026 is ASIN B00KXUW72G (Brand: Always Discreet), which sold 30,000 units at $19.39 apiece — equal to 8.7% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 150,000 units and $4,266,700 in July 2026 — 43.6% of unit volume and 41.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Disposable Underwear For Women' on Amazon
July 2026
Is 43.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00KXUW72G
Always Discreet Adult Diapers for Women, Incontinence Underwear, Postpartum Essentials, Disposable Briefs, Max Absorbency, Bladder Leak Protection, Small/Medium, 32ct
30K
▲ 0.0%vs. prior month
$582.6K
latest month
12-month trend
B0792P353P
Depend Depend Fresh Protection Adult Diapers for Women, Medium, 30 Count
20K
▲ 0.0%vs. prior month
$429.6K
latest month
12-month trend
B0954ZQ39R
Depend Fresh Protection Adult Diapers for Women, Medium, 76 Count
20K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
B09556SRJH
Depend Fresh Protection Adult Diapers for Women, Large, 72 Count
20K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B004M39G7O
Depend Fresh Protection Adult Diapers for Women, Large, 28 Count
10K
▲ 0.0%vs. prior month
$206.8K
latest month
12-month trend
B00LTKW7V0
Always Discreet Always Discreet Adult Diapers for Women, Incontinence Underwear, Postpartum Essentials, Disposable Briefs, Max Absorbency, Bladder Leak Protection, Large, 28ct
10K
▲ 0.0%vs. prior month
$194.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Disposable Underwear For Women Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Depend is the best-performing disposable underwear for women brand in July 2026, moving 70,000 units across 4 ASINs for 46.7% of Top 10 volume. Always Discreet follows with 40,000 units (26.7%), ahead of Poise on 10,000 units (6.7%).
With 6 brands splitting the Top 10 and 80.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $19.39 to $37.23, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Depend
4 ASINs in Top 10
46.7%
Units
70K
Revenue
$2.7M
Avg. price
$37.23
B0792P353P
$21.48·★4.5·45.3K revsDepend Depend Fresh Protection Adult Diapers for Women, Medium, 30 Count
Units sold20KB0954ZQ39R
$53.08·★4.5·45.3K revsDepend Fresh Protection Adult Diapers for Women, Medium, 76 Count
Units sold20KB09556SRJH
$52.96·★4.5·45.3K revsDepend Fresh Protection Adult Diapers for Women, Large, 72 Count
Units sold20KB004M39G7O
$21.40·★4.5·45.3K revsDepend Fresh Protection Adult Diapers for Women, Large, 28 Count
Units sold10K
Always Discreet
2 ASINs in Top 10
26.7%
Units
40K
Revenue
$776.9K
Avg. price
$19.39
B00KXUW72G
$19.39·★4.4·43.2K revsAlways Discreet Adult Diapers for Women, Incontinence Underwear, Postpartum Essentials, Disposable Briefs, Max Absorbency, Bladder Leak Protection, Small/Medium, 32ct
Units sold30KB00LTKW7V0
$19.39·★4.4·43.2K revsAlways Discreet Always Discreet Adult Diapers for Women, Incontinence Underwear, Postpartum Essentials, Disposable Briefs, Max Absorbency, Bladder Leak Protection, Large, 28ct
Units sold10K
Poise
1 ASIN in Top 10
6.7%
Units
10K
Revenue
$218.8K
Avg. price
$21.88
B0154QERNA
$21.88·★4.7·23.9K revsPoise Daily Liners, Incontinence Panty Liners, 2 Drop, Long, 176 ct
Units sold10K
Trending Disposable Underwear For Women Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0DR39TJ7V leads positive momentum with ▲ 50.0% MoM growth on 3K units, with B0BZTNMWZJ close behind at ▲ 40.0% MoM on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DR39TJ7V
Always Discreet Postpartum and Adult Incontinence Underwear for Women, Small/Medium, Maximum Protection, 14 Count
Price
$13.84
Rating
4.0
Reviews
316
Latest month sales
B0BZTNMWZJ
Always Discreet Adult Diapers for Women, Incontinence Underwear, Postpartum Essentials, Disposable Briefs, Max Absorbency, Bladder Leak Protection, Extra Large/XL, 64ct
Price
$42.05
Rating
4.4
Reviews
43.2K
Latest month sales
B0DK7Q4PR5
Depend Night Defense Adult Diapers for Women, Large, 72 Count
Unlock to view ASIN details and product titles
Price
$68.13
Rating
4.5
Reviews
11K
Latest month sales
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