Pill Pockets For Cats Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Greenies is the best-performing pill pockets for cats brand in July 2026, moving 70,000 units across 5 ASINs for 53.8% of Top 10 volume. Temptations follows with 30,000 units (23.1%), ahead of Milk-Bone on 10,000 units (7.7%).

With 5 brands splitting the Top 10 and 84.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.49 to $10.86, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B074VBZWF4 booked 10K units at $12.99, with ▲ 11.1% MoM change. On the growth side, B084D46RKB leads positive momentum with ▲ 100.0% MoM growth on 4K units, with B0CHD5RWZK close behind at ▲ 42.9% MoM on 10K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.