Pig Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pig sales on Amazon US totaled 28,450 units in July 2026 (▼ 0.4% vs. the prior month), generating an estimated $699,290 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 85.8% of unit volume and 75.5% of revenue, while a typical listing is priced at $27.88. The keyword itself pulled 16,515 Amazon queries over the same period (▼ 28.7% MoM).
Zooming out to the 12-month window ending July 2026, the pig Top 50 moved 338,250 units and $7,662,606 in cumulative sales — an average of 28,188 units and $638,550 per month. Monthly throughput topped out at 42,000 units in November 2025 and dipped to 19,150 in May 2026, leaving the latest reading 1.9% lower than August 2025.
Pig Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
28.4K
▼ 0.4% MoM
Monthly Revenue 2026/07
$699.3K
▲ 5.0% MoM
Top 10 Market Share 2026/07
85.8%
Pig Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pig listing on Amazon US in July 2026 is ASIN B007R6G8JW (Brand: Kaytee), which sold 10,000 units at $14.95 apiece — equal to 35.1% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 24,400 units and $527,918 in July 2026 — 85.8% of unit volume and 75.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pig' on Amazon
July 2026









Is 85.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B007R6G8JW
Kaytee Clean & Cozy Paper Bedding for Small Animals, White, 49.2 Liters | Fresh habitats. Soft guinea pig bedding. Odor control, rabbit bedding use, 99% dust-free
10K
▲ 0.0%vs. prior month
$149.5K
latest month
12-month trend

B00005JG3Y
Pass the Pigs, Hilarious Pig Dice Game by Winning Moves Games USA | Famous Family Favorite for 50 Years, 2 or more Players, Ages 7+
4K
▼ 20.0%vs. prior month
$68K
latest month
12-month trend

B07MCBMZ6T
Hamm Piggy Bank Cute Pink Pig Money Box Plastic Saving Coin Box with Color Package Money Bank Great Gift Toy for Kid Children Girls Boys
2K
▲ 100.0%vs. prior month
$35.5K
latest month
12-month trend

B0C38YHKV8
Piggy Bank Unbreakable Cute Pink Pig Money Bank Plastic Saving Coin Bank for Kids Christmas Birthday Gift
2K
▼ 33.3%vs. prior month
$37.1K
latest month
12-month trend

B0FRSVZCTB
Snort Funny - Award-Winning Laugh-You-Lose Funny Game for Kids & Adults | 150 Oinkcredible Challenges for 4-8 Players, Ages 8+. Perfect for Birthday Party Games and Family Game Nights.
2K
▲ 100.0%vs. prior month
$40K
latest month
12-month trend

B004I665XS
New Pig 25201 15 in. x 50 ft. Universal Light-Weight Absorbent PIG Mat Roll
1K
▲ 0.0%vs. prior month
$25K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Pig Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Kaytee is the best-performing pig brand in July 2026, moving 10,000 units across 1 ASIN for 41.0% of Top 10 volume. Pass the Pigs follows with 4,000 units (16.4%), ahead of PIG on 2,600 units (10.7%).
With 8 brands splitting the Top 10 and 68.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.95 to $35.89, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Kaytee
1 ASIN in Top 10
41.0%
Units
10K
Revenue
$149.5K
Avg. price
$14.95

B007R6G8JW
$14.95·★4.7·19.5K revsKaytee Clean & Cozy Paper Bedding for Small Animals, White, 49.2 Liters | Fresh habitats. Soft guinea pig bedding. Odor control, rabbit bedding use, 99% dust-free
Units sold10K
Pass the Pigs
1 ASIN in Top 10
16.4%
Units
4K
Revenue
$68K
Avg. price
$16.99

B00005JG3Y
$16.99·★4.8·10.9K revsPass the Pigs, Hilarious Pig Dice Game by Winning Moves Games USA | Famous Family Favorite for 50 Years, 2 or more Players, Ages 7+
Units sold4K
PIG
3 ASINs in Top 10
10.7%
Units
2.6K
Revenue
$84.9K
Avg. price
$35.89

B004I665XS
$24.98·★4.8·743 revsNew Pig 25201 15 in. x 50 ft. Universal Light-Weight Absorbent PIG Mat Roll
Units sold1K
B077S3782R
$29.29·★4.5·5.5K revsPIG Mildew-Resistant Absorbent Sock | Water Absorbing Snake | 3" W x 4' L | Absorbs up to 1 gal per Sock | 4 Count | PIG106
Units sold1K
B08CRZP2N1
$53.39·★4.4·1K revsPIG Super Absorbent Sock for Water | 12 Pack | Ext. Dia. 3" W x 4' L | Absorbs Up to 1.75 Gallons per Sock | PM50636
Units sold600
Trending Pig Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B07MCBMZ6T leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0FRSVZCTB close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B07MCBMZ6T
Hamm Piggy Bank Cute Pink Pig Money Box Plastic Saving Coin Box with Color Package Money Bank Great Gift Toy for Kid Children Girls Boys
Price
$17.99
Rating
4.8
Reviews
1.8K
Latest month sales

B0FRSVZCTB
Snort Funny - Award-Winning Laugh-You-Lose Funny Game for Kids & Adults | 150 Oinkcredible Challenges for 4-8 Players, Ages 8+. Perfect for Birthday Party Games and Family Game Nights.
Price
$19.99
Rating
3.8
Reviews
624
Latest month sales

B0DHHGXBWG
Squishy Pig Toy Gifts for Kids Squishies Anxiety Stress Relief Autism Disorders Funny Piggy Sensory Stress Toy for Girl Boy Women Girlfriend Birthday Party Favors
Unlock to view ASIN details and product titles
Price
$12.99
Rating
4.6
Reviews
51
Latest month sales
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