Stitch Stuff Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Stitch Stuff sales on Amazon US totaled 41,600 units in July 2026 (▼ 4.7% vs. the prior month), generating an estimated $747,046 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 43.3% of unit volume and 40.3% of revenue, while a typical listing is priced at $19.50. The keyword itself pulled 27,576 Amazon queries over the same period (▼ 12.0% MoM).
Zooming out to the 12-month window ending July 2026, the stitch stuff Top 50 moved 837,100 units and $18,112,480 in cumulative sales — an average of 69,758 units and $1,509,373 per month. Monthly throughput topped out at 243,000 units in December 2025 and dipped to 21,500 in May 2026, leaving the latest reading 12.1% lower than August 2025.
Stitch Stuff Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
41.6K
▼ 4.7% MoM
Monthly Revenue 2026/07
$747K
▲ 4.8% MoM
Top 10 Market Share 2026/07
43.3%
Stitch Stuff Market Share & Sales Concentration on Amazon US — July 2026
The most-sold stitch stuff listing on Amazon US in July 2026 is ASIN B0DNRM5XTY (Brand: Betty Crocker), which sold 3,000 units at $2.99 apiece — equal to 7.2% of every unit tracked in this report.
The Top 10 ASINs account for 18,000 units and $300,860 in July 2026 — 43.3% of unit volume and 40.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Stitch Stuff' on Amazon
July 2026
Is 43.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DNRM5XTY
Disney Stitch Fruit Flavored Snacks, 8 oz, 10 Pouches | Gluten Free, Fat Free, 80 Calories Per Serving, No Colors From Artificial Sources, Excellent Source Of Vitamin C
3K
▼ 25.0%vs. prior month
$9.2K
latest month
12-month trend
B0FXYG3QP3
HAPPY HAUL Disney Stitch Sleepy Stars Vinyl Plush Clip-on Surprise Toy | Drop 2 Blind Box Collectible Stuffed Toy, 5.5-Inch Plush with Vinyl Face by Just Play, Short-Run Drop, Ages 8+
3K
vs. prior month
$31.2K
latest month
12-month trend
B0FCFDX2LX
MOBRWUVS Crossbody bag with Adjustable Shoulder Strap, Handbag with Zipper, Badge Wallet with Lanyard, Wallet Purse Shoulder Bag Coin Pouch Accessories Money Bag for Girls
3K
▲ 0.0%vs. prior month
$30K
latest month
12-month trend
B0CGY26D8G
LEGO Disney Stitch Toy Building Kit, Disney Toy for 9 Year Old Kids, Buildable Figure with Ice Cream Cone, Fun Gift for Girls, Boys and Lovers of The Hit Movie Lilo and Stitch, 43249
2K
▲ 0.0%vs. prior month
$104K
latest month
12-month trend
B0FGCY46HX
Stitch Press-On Nails Set, 84-Piece, Ages 6+
2K
▼ 33.3%vs. prior month
$22.5K
latest month
12-month trend
B08MQ5C98P
Funko POP! Disney Lilo & Stitch - Stitch with Ukulele | Official Cartoon/Animation Merch - Collectable Vinyl Figurine for Shelf Display - Birthday Gift Idea for Fans and Collectors
1K
▲ 0.0%vs. prior month
$12K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Stitch Stuff Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Betty Crocker is the best-performing stitch stuff brand in July 2026, moving 3,000 units across 1 ASIN for 16.7% of Top 10 volume. HAPPY HAUL follows with 3,000 units (16.7%), ahead of MOBRWUVS on 3,000 units (16.7%).
Volume is spread across 10 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $2.99 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Betty Crocker
1 ASIN in Top 10
16.7%
Units
3K
Revenue
$9.2K
Avg. price
$2.99
B0DNRM5XTY
$2.99·★4.8·1.2K revsDisney Stitch Fruit Flavored Snacks, 8 oz, 10 Pouches | Gluten Free, Fat Free, 80 Calories Per Serving, No Colors From Artificial Sources, Excellent Source Of Vitamin C
Units sold3K
HAPPY HAUL
1 ASIN in Top 10
16.7%
Units
3K
Revenue
$31.2K
Avg. price
$9.97
B0FXYG3QP3
$9.97·★4.4·67 revsHAPPY HAUL Disney Stitch Sleepy Stars Vinyl Plush Clip-on Surprise Toy | Drop 2 Blind Box Collectible Stuffed Toy, 5.5-Inch Plush with Vinyl Face by Just Play, Short-Run Drop, Ages 8+
Units sold3K
MOBRWUVS
1 ASIN in Top 10
16.7%
Units
3K
Revenue
$30K
Avg. price
$9.99
B0FCFDX2LX
$9.99·★4.4·1K revsMOBRWUVS Crossbody bag with Adjustable Shoulder Strap, Handbag with Zipper, Badge Wallet with Lanyard, Wallet Purse Shoulder Bag Coin Pouch Accessories Money Bag for Girls
Units sold3K
Trending Stitch Stuff Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B09NMJTL53 leads positive momentum with ▲ 900.0% MoM growth on 500 units, with B0CZ24KQJR close behind at ▲ 600.0% MoM on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09NMJTL53
Disney Stitch Small Plush Stitch and Pineapple, Stuffed Animal, Blue, Alien, Kids Toys for Ages 2 Up by Just Play
Price
$10.99
Rating
4.8
Reviews
814
Latest month sales
B0CZ24KQJR
Simple Modern Lilo and Stitch Kids Backpack for School, Girls, Boys | 12L | Fletcher Lilo and Stitch Bookbag, School Backpack for Toddler, Preschool, Kindergarten | Fits Lunch Box, Cute | Medium
Price
$49.99
Rating
4.7
Reviews
5.9K
Latest month sales
B0C8347KMJ
Squishmallows Disney Original 10-Inch Stitch HugMees - Medium-Sized Ultrasoft Official Jazwares Plush
Unlock to view ASIN details and product titles
Price
$15.99
Rating
4.7
Reviews
1.3K
Latest month sales
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