Pickleball Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pickleball sales on Amazon US totaled 68,500 units in July 2026 (▼ 21.7% vs. the prior month), generating an estimated $2,292,972 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.4% of unit volume and 48.9% of revenue, while a typical listing is priced at $40.56. The keyword itself pulled 50,156 Amazon queries over the same period (▼ 53.0% MoM).
Zooming out to the 12-month window ending July 2026, the pickleball Top 50 moved 657,800 units and $22,331,638 in cumulative sales — an average of 54,817 units and $1,860,970 per month. Monthly throughput topped out at 87,450 units in June 2026 and dipped to 33,350 in January 2026, leaving the latest reading 35.5% higher than August 2025.
Pickleball Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
68.5K
▼ 21.7% MoM
Monthly Revenue 2026/07
$2.3M
▼ 31.2% MoM
Top 10 Market Share 2026/07
58.4%
Pickleball Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pickleball listing on Amazon US in July 2026 is ASIN B06XTW1BND (Brand: Franklin Sports), which sold 10,000 units at $9.97 apiece — equal to 14.6% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 40,000 units and $1,120,360 in July 2026 — 58.4% of unit volume and 48.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pickleball' on Amazon
July 2026
Is 58.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B06XTW1BND
Franklin Sports X-40 Outdoor Pickleballs - USAP Approved
10K
▲ 0.0%vs. prior month
$99.5K
latest month
12-month trend
B0BYV7P9X7
MTEN Pickleball Paddles Set of 2/4/1, USAPA Approved Fiberglass Rackets | Lightweight Set for Men, Women, Beginners & Intermediate
8K
▼ 11.1%vs. prior month
$279.7K
latest month
12-month trend
B09C88QVHL
JoncAye Pickleball Paddles Set of 4 or 2 Fiberglass Rackets USAPA Approved | Lightweight Pickle Ball Equipment, 4 Outdoor Indoor Balls, Racquet Bag, Overgrip, for Beginners, Adult, Youth, Men & Women
4K
▼ 50.0%vs. prior month
$227.7K
latest month
12-month trend
B0BRMXW2WW
DULCE DOM Pickleball Paddles Set of 2/4 - USAPA Approved | Fiberglass/Graphite Surface Pickle Ball Rackets with Carrying Bag, Ideal Training Equipment for Beginner Intermediate
4K
▼ 20.0%vs. prior month
$152.5K
latest month
12-month trend
B0CK591Z63
Selkirk Sport Pro S1 Outdoor Pickleballs | USAPA Approved | 4/12/100pk | A crack-resistant pickle ball set with a 38-hole design and advanced aerodynamics, for tournament play
4K
▲ 0.0%vs. prior month
$40K
latest month
12-month trend
B0CK59WM7V
Selkirk Sport Pro S1 Outdoor Pickleballs | USAPA Approved | 4/12/100pk | A crack-resistant pickle ball set with a 38-hole design and advanced aerodynamics, for tournament play
3K
▲ 50.0%vs. prior month
$65.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Pickleball Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Franklin Sports is the best-performing pickleball brand in July 2026, moving 11,000 units across 2 ASINs for 27.5% of Top 10 volume. MTEN follows with 8,000 units (20.0%), ahead of Selkirk Sport on 8,000 units (20.0%).
With 7 brands splitting the Top 10 and 67.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.98 to $37.15, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Franklin Sports
2 ASINs in Top 10
27.5%
Units
11K
Revenue
$109.5K
Avg. price
$9.98
B06XTW1BND
$9.97·★4.7·25.8K revsFranklin Sports X-40 Outdoor Pickleballs - USAP Approved
Units sold10KB06XTVB44N
$9.99·★4.7·25.8K revsFranklin Sports X-40 Outdoor Pickleballs - USAP Approved
Units sold1K
MTEN
1 ASIN in Top 10
20.0%
Units
8K
Revenue
$279.7K
Avg. price
$33.99
B0BYV7P9X7
$33.99·★4.7·9.4K revsMTEN Pickleball Paddles Set of 2/4/1, USAPA Approved Fiberglass Rackets | Lightweight Set for Men, Women, Beginners & Intermediate
Units sold8K
Selkirk Sport
3 ASINs in Top 10
20.0%
Units
8K
Revenue
$182.9K
Avg. price
$37.15
B0CK591Z63
$9.99·★4.6·2.9K revsSelkirk Sport Pro S1 Outdoor Pickleballs | USAPA Approved | 4/12/100pk | A crack-resistant pickle ball set with a 38-hole design and advanced aerodynamics, for tournament play
Units sold4KB0CK59WM7V
$21.97·★4.6·2.9K revsSelkirk Sport Pro S1 Outdoor Pickleballs | USAPA Approved | 4/12/100pk | A crack-resistant pickle ball set with a 38-hole design and advanced aerodynamics, for tournament play
Units sold3KB01F7VC6MQ
$79.50·★4.6·4.8K revsSelkirk Sport SLK Neo Pickleball Paddles Set of 2 + Pickleballs + Sling Bag | Pickle Ball Rackets 2 Pack in Graphite or Fiberglass, with an Expanded Sweet Spot
Units sold1K
Trending Pickleball Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B06XTVB44N booked 1K units at $9.99, with ▲ 0.0% MoM change. On the growth side, B0F9YC6BH7 leads positive momentum with ▲ 300.0% MoM growth on 800 units, with B0GTQXK32B close behind at ▲ 200.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B06XTVB44N
Franklin Sports X-40 Outdoor Pickleballs - USAP Approved
Price
$9.99
Rating
4.7
Reviews
25.8K
Latest month sales
B0F9YC6BH7
Golabs Pickleball Paddles Set of 2,Fiberglass USAPA Approved 16mm Thickness | 8oz Lightweight, 5.51" Comfort Anti-Slip Elongated Grip Increased Power and Spin, PP honeycomb Core, Fiberglass Surface
Price
$20.99
Rating
4.6
Reviews
86
Latest month sales
B0GTQXK32B
Pickleball Paddles, USAPA Approved Fiberglass Surface Pickleball Set with Pickleball Rackets,16mm Thick Paddle with Pickleball Bag Large Sweet Spot
Unlock to view ASIN details and product titles
Price
$35.99
Rating
5.0
Reviews
89
Latest month sales
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