Tennis Racket Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Tennis Racket sales on Amazon US totaled 48,800 units in July 2026 (▲ 3.9% vs. the prior month), generating an estimated $833,654 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 82.6% of unit volume and 49.1% of revenue, while a typical listing is priced at $51.54. The keyword itself pulled 67,779 Amazon queries over the same period (▼ 52.6% MoM).
Zooming out to the 12-month window ending July 2026, the tennis racket Top 50 moved 377,050 units and $7,182,391 in cumulative sales — an average of 31,421 units and $598,533 per month. Monthly throughput topped out at 48,800 units in July 2026 and dipped to 17,050 in February 2026, leaving the latest reading 28.6% higher than August 2025.
Tennis Racket Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
48.8K
▲ 3.9% MoM
Monthly Revenue 2026/07
$833.7K
▼ 18.1% MoM
Top 10 Market Share 2026/07
82.6%
Tennis Racket Market Share & Sales Concentration on Amazon US — July 2026
The most-sold tennis racket listing on Amazon US in July 2026 is ASIN B001FZCVTM (Brand: WILSON), which sold 30,000 units at $3.59 apiece — equal to 61.5% of every unit tracked in this report and 15.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 40,300 units and $409,120 in July 2026 — 82.6% of unit volume and 49.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Tennis Racket' on Amazon
July 2026
Is 82.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B001FZCVTM
WILSON Championship Tennis Balls
30K
▲ 50.0%vs. prior month
$107.7K
latest month
12-month trend
B01AWLHRSO
Wilson Federer Adult Recreational Tennis Racket - Grip Size 3 - 4 3/8", Red/White/Black
2K
▲ 0.0%vs. prior month
$64.4K
latest month
12-month trend
B07ZGF53YW
STIGA Performance 2 or 4 Player Table Tennis Set – USATT Approved Rackets and 3-Star Balls – 5-Ply Blade & Flared Handle – Perfect for Skill Development
2K
▲ 0.0%vs. prior month
$60.2K
latest month
12-month trend
B09731Z6R8
HIRALIY 27-Inch Tennis Racket for Adults with Ball and Carry Bag | Pre-strung Tennis racquets, Large Sweet Spot Llightweight Aluminum Tennis Set for Adult Beginner
1K
▲ 0.0%vs. prior month
$42K
latest month
12-month trend
B0CF8GG3VW
SHYUJAJIE Tennis Ball,20 Pack Practice Balls Bulk,Dog Balls with Mesh Bag | Colorful Heavy Duty Tennis Training Ball for Beginners, Exercise Playing Balls for Pet Dog
1K
▼ 50.0%vs. prior month
$20.3K
latest month
12-month trend
B095S1S2C7
HEAD Speed 25 Junior Tennis Racquet, Blue (SIOC) | Pre-Strung, Ages 8-11
1K
▼ 66.7%vs. prior month
$26.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Tennis Racket Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
WILSON is the best-performing tennis racket brand in July 2026, moving 33,000 units across 3 ASINs for 81.9% of Top 10 volume. HEAD follows with 2,700 units (6.7%), ahead of STIGA on 2,000 units (5.0%).
With 6 brands splitting the Top 10 and 93.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $25.84 to $30.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
WILSON
3 ASINs in Top 10
81.9%
Units
33K
Revenue
$205.9K
Avg. price
$26.19
B001FZCVTM
$3.59·★4.8·14.9K revsWILSON Championship Tennis Balls
Units sold30KB01AWLHRSO
$29.99·★4.7·4.5K revsWilson Federer Adult Recreational Tennis Racket - Grip Size 3 - 4 3/8", Red/White/Black
Units sold2KB01C2MTHVG
$44.99·★4.6·3.3K revsWilson Tour Slam Adult Recreational Tennis Rackets
Units sold1K
HEAD
3 ASINs in Top 10
6.7%
Units
2.7K
Revenue
$69.9K
Avg. price
$25.84
B095S1S2C7
$26.47·★4.8·1.1K revsHEAD Speed 25 Junior Tennis Racquet, Blue (SIOC) | Pre-Strung, Ages 8-11
Units sold1KB095RJ5FR8
$26.33·★4.8·5K revsHEAD Speed Junior Tennis Racquet | Pre-Strung, Beginner Racquet
Units sold1KB095RHHH36
$24.71·★4.8·5K revsHEAD Speed Junior Tennis Racquet | Pre-Strung, Beginner Racquet
Units sold700
STIGA
1 ASIN in Top 10
5.0%
Units
2K
Revenue
$60.2K
Avg. price
$30.99
B07ZGF53YW
$30.99·★4.6·1.8K revsSTIGA Performance 2 or 4 Player Table Tennis Set – USATT Approved Rackets and 3-Star Balls – 5-Ply Blade & Flared Handle – Perfect for Skill Development
Units sold2K
Trending Tennis Racket Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B08GKL6BVN booked 600 units at $18.19, with ▲ 20.0% MoM change. On the growth side, B0DVCGR5D6 leads positive momentum with ▲ 300.0% MoM growth on 400 units, with B000OQ8OTY close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08GKL6BVN
Kids Tennis Racket,17 Inch Plastic Tennis Racket with 2 Soft Balls,2 Tennis Balls and 4 Shuttlecocks for Kid,Toddler Outdoor/Indoor Sport Play
Price
$18.19
Rating
4.5
Reviews
866
Latest month sales
B0DVCGR5D6
WILSON Intrigue SE 105 Adult Tennis Rackets - Strung with Sensation 16 Natural at Mid Range Tension
Price
$89.99
Rating
4.6
Reviews
122
Latest month sales
B000OQ8OTY
HEAD Ti S6 Tennis Racket | Pre-Strung with Synthetic Gut 16G String
Unlock to view ASIN details and product titles
Price
$99.00
Rating
4.7
Reviews
1.9K
Latest month sales
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