Pi Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pi sales on Amazon US totaled 12,900 units in July 2026 (▼ 4.4% vs. the prior month), generating an estimated $1,372,558 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.9% of unit volume and 48.7% of revenue, while a typical listing is priced at $105.95. The keyword itself pulled 15,657 Amazon queries over the same period (▼ 22.1% MoM).
Zooming out to the 12-month window ending July 2026, the pi Top 50 moved 176,250 units and $15,724,098 in cumulative sales — an average of 14,688 units and $1,310,341 per month. Monthly throughput topped out at 24,000 units in December 2025 and dipped to 7,050 in May 2026, leaving the latest reading 1.5% lower than August 2025.
Pi Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
12.9K
▼ 4.4% MoM
Monthly Revenue 2026/07
$1.4M
▼ 0.4% MoM
Top 10 Market Share 2026/07
51.9%
Pi Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pi listing on Amazon US in July 2026 is ASIN B07V5JTMV9 (Brand: CanaKit), which sold 1,000 units at $159.99 apiece — equal to 7.8% of every unit tracked in this report.
The Top 10 ASINs account for 6,700 units and $668,333 in July 2026 — 51.9% of unit volume and 48.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pi' on Amazon
July 2026



![[5V 3A UL Listed] iUniker Power Supply for Raspberry Pi 3, MicroUSB Power Adapter with on/Off Switch Compatible with Raspberry Pi 3/ 3b+/ Zero/Zero 2w (ASIN B0B79FVPQ4), rank #5 by monthly sales volume for 'Pi' on Amazon](https://m.media-amazon.com/images/I/61wG3yQVTQL._AC_UY512_.jpg)





Is 51.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B07V5JTMV9
CanaKit Raspberry Pi 4 4GB Starter PRO Kit - 4GB RAM
1K
▲ 0.0%vs. prior month
$150.9K
latest month
12-month trend

B0BNJPL4MW
New Raspberry Pi 3 Model B+ Board (3B+) Raspberry PI 3B+ (1GB) (3B Plus)
1K
▲ 0.0%vs. prior month
$52.8K
latest month
12-month trend

B0CRSNCJ6Y
CanaKit Raspberry Pi 5 Starter Kit PRO - Turbine Black (128GB Edition) (8GB RAM)
1K
▲ 0.0%vs. prior month
$259.9K
latest month
12-month trend

B000C1VX6M
Givenchy Pi For Men. Eau De Toilette Spray, 3.3 Fl Oz (Pack of 1)
1K
▲ 0.0%vs. prior month
$43.8K
latest month
12-month trend
![[5V 3A UL Listed] iUniker Power Supply for Raspberry Pi 3, MicroUSB Power Adapter with on/Off Switch Compatible with Raspberry Pi 3/ 3b+/ Zero/Zero 2w](https://m.media-amazon.com/images/I/61wG3yQVTQL._AC_UY512_.jpg)
B0B79FVPQ4
[5V 3A UL Listed] iUniker Power Supply for Raspberry Pi 3, MicroUSB Power Adapter with on/Off Switch Compatible with Raspberry Pi 3/ 3b+/ Zero/Zero 2w
500
▲ 0.0%vs. prior month
$4.5K
latest month
12-month trend

B0BDLHMQ9C
2Pcs Raspberry Pi Pico Development Board, Raspberry Pi RP2040 Dual-core ARM Cortex M0+ Processor, Running Up to 133 MHz, Support C/C++/Python, 2MB Quad SPI Flash Integrated with SPI/I2C/UART Interface
500
▼ 50.0%vs. prior month
$7.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Pi Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CanaKit is the best-performing pi brand in July 2026, moving 2,400 units across 3 ASINs for 35.8% of Top 10 volume. Raspberry Pi follows with 1,400 units (20.9%), ahead of Givenchy on 1,000 units (14.9%).
With 6 brands splitting the Top 10 and 71.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $44.98 to $209.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CanaKit
3 ASINs in Top 10
35.8%
Units
2.4K
Revenue
$493K
Avg. price
$209.98

B07V5JTMV9
$159.99·★4.8·6.6K revsCanaKit Raspberry Pi 4 4GB Starter PRO Kit - 4GB RAM
Units sold1K
B0CRSNCJ6Y
$259.95·★4.7·1.4K revsCanaKit Raspberry Pi 5 Starter Kit PRO - Turbine Black (128GB Edition) (8GB RAM)
Units sold1K
B0CVR1LP7G
$209.99·★4.6·188 revsCanaKit Raspberry Pi 5 Basic Kit (8GB RAM | NO SD Card)
Units sold400
Raspberry Pi
2 ASINs in Top 10
20.9%
Units
1.4K
Revenue
$88K
Avg. price
$67.94

B0BNJPL4MW
$52.99·★4.6·984 revsNew Raspberry Pi 3 Model B+ Board (3B+) Raspberry PI 3B+ (1GB) (3B Plus)
Units sold1K
B09TTNPB4J
$82.89·★4.6·310 revsRaspberry Pi 4 Model B (2GB)
Units sold400
Givenchy
1 ASIN in Top 10
14.9%
Units
1K
Revenue
$43.8K
Avg. price
$44.98

B000C1VX6M
$44.98·★4.6·5.9K revsGivenchy Pi For Men. Eau De Toilette Spray, 3.3 Fl Oz (Pack of 1)
Units sold1K
Trending Pi Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CVR1LP7G booked 400 units at $209.99, with ▲ 0.0% MoM change. On the growth side, B0CVQTWGBX leads positive momentum with ▲ 100.0% MoM growth on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0CVR1LP7G
CanaKit Raspberry Pi 5 Basic Kit (8GB RAM | NO SD Card)
Price
$209.99
Rating
4.6
Reviews
188
Latest month sales

B0FN4CN7TM
Pi Zero W with WiFi and Bluetooth Development Board Module RPI Pi Zero W for Raspberry Pi
Price
$36.99
Rating
4.1
Reviews
24
Latest month sales

B0CVQTWGBX
CanaKit Raspberry Pi 5 Essentials Starter Kit (4GB RAM)
Unlock to view ASIN details and product titles
Price
$189.99
Rating
4.3
Reviews
30
Latest month sales
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