Pi Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Pi sales on Amazon US totaled 12,900 units in July 2026 (▼ 4.4% vs. the prior month), generating an estimated $1,372,558 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.9% of unit volume and 48.7% of revenue, while a typical listing is priced at $105.95. The keyword itself pulled 15,657 Amazon queries over the same period (▼ 22.1% MoM).

Zooming out to the 12-month window ending July 2026, the pi Top 50 moved 176,250 units and $15,724,098 in cumulative sales — an average of 14,688 units and $1,310,341 per month. Monthly throughput topped out at 24,000 units in December 2025 and dipped to 7,050 in May 2026, leaving the latest reading 1.5% lower than August 2025.

176.3KTotal units sold · Last 12 months
$15.7MTotal revenue · Last 12 months
15.7K▼ 22.1% MoM
Monthly search volume
$105.95Avg. price · July 2026

Pi Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales13.1K
Revenue$1.1M

2025/09

Sales14.7K
Revenue$1.1M

2025/10

Sales15.2K
Revenue$1.2M

2025/11

Sales17.9K
Revenue$1.4M

2025/12

Sales24K
Revenue$2M

2026/01

Sales16K
Revenue$1.4M

2026/02

Sales15.2K
Revenue$1.5M

2026/03

Sales14K
Revenue$1.3M

2026/04

Sales12.8K
Revenue$1.3M

2026/05

Sales7K
Revenue$702.3K

2026/06

Sales13.5K
Revenue$1.4M
12.9K

2026/07

Sales12.9K
Revenue$1.4M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

12.9K

▼ 4.4% MoM

Monthly Revenue 2026/07

$1.4M

▼ 0.4% MoM

Top 10 Market Share 2026/07

51.9%

See the Top 10 ASINs driving 51.9% of sales

Pi Market Share & Sales Concentration on Amazon US — July 2026

The most-sold pi listing on Amazon US in July 2026 is ASIN B07V5JTMV9 (Brand: CanaKit), which sold 1,000 units at $159.99 apiece — equal to 7.8% of every unit tracked in this report.

The Top 10 ASINs account for 6,700 units and $668,333 in July 2026 — 51.9% of unit volume and 48.7% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Pi' on Amazon

July 2026
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51.9% Volume Share 6.7K units sold
48.7% Revenue Share $668.3K estimated
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Top 5 Volume Share breakdown

B07V5JTMV9 7.8%
B0BNJPL4MW 7.8%
B0CRSNCJ6Y 7.8%
B000C1VX6M 7.8%
B0B79FVPQ4 3.9%
Others 65.1%
#1
CanaKit Raspberry Pi 4 4GB Starter PRO Kit - 4GB RAM

B07V5JTMV9

CanaKit Raspberry Pi 4 4GB Starter PRO Kit - 4GB RAM

$159.99· 4.8·6.6K reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$150.9K

latest month

Monthly Trend

12-month trend

#2
New Raspberry Pi 3 Model B+ Board (3B+) Raspberry PI 3B+ (1GB) (3B Plus)

B0BNJPL4MW

New Raspberry Pi 3 Model B+ Board (3B+) Raspberry PI 3B+ (1GB) (3B Plus)

$52.99· 4.6·984 reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$52.8K

latest month

Monthly Trend

12-month trend

#3
CanaKit Raspberry Pi 5 Starter Kit PRO - Turbine Black (128GB Edition) (8GB RAM)

B0CRSNCJ6Y

CanaKit Raspberry Pi 5 Starter Kit PRO - Turbine Black (128GB Edition) (8GB RAM)

$259.95· 4.7·1.4K reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$259.9K

latest month

Monthly Trend

12-month trend

#4
Givenchy Pi For Men. Eau De Toilette Spray, 3.3 Fl Oz (Pack of 1)

B000C1VX6M

Givenchy Pi For Men. Eau De Toilette Spray, 3.3 Fl Oz (Pack of 1)

$44.98· 4.6·5.9K reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$43.8K

latest month

Monthly Trend

12-month trend

#5
[5V 3A UL Listed] iUniker Power Supply for Raspberry Pi 3, MicroUSB Power Adapter with on/Off Switch Compatible with Raspberry Pi 3/ 3b+/ Zero/Zero 2w

B0B79FVPQ4

[5V 3A UL Listed] iUniker Power Supply for Raspberry Pi 3, MicroUSB Power Adapter with on/Off Switch Compatible with Raspberry Pi 3/ 3b+/ Zero/Zero 2w

$8.99· 4.6·529 reviews
Monthly Sales

500

▲ 0.0%

vs. prior month

Revenue

$4.5K

latest month

Monthly Trend

12-month trend

#6
2Pcs Raspberry Pi Pico Development Board, Raspberry Pi RP2040 Dual-core ARM Cortex M0+ Processor, Running Up to 133 MHz, Support C/C++/Python, 2MB Quad SPI Flash Integrated with SPI/I2C/UART Interface

B0BDLHMQ9C

2Pcs Raspberry Pi Pico Development Board, Raspberry Pi RP2040 Dual-core ARM Cortex M0+ Processor, Running Up to 133 MHz, Support C/C++/Python, 2MB Quad SPI Flash Integrated with SPI/I2C/UART Interface

$14.59· 4.6·259 reviews
Monthly Sales

500

▼ 50.0%

vs. prior month

Revenue

$7.3K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Pi Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

CanaKit is the best-performing pi brand in July 2026, moving 2,400 units across 3 ASINs for 35.8% of Top 10 volume. Raspberry Pi follows with 1,400 units (20.9%), ahead of Givenchy on 1,000 units (14.9%).

With 6 brands splitting the Top 10 and 71.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $44.98 to $209.98, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

35.8%
20.9%
14.9%
28.4%
CanaKit
Raspberry Pi
Givenchy
Other brands
1

CanaKit

3 ASINs in Top 10

35.8%

Units

2.4K

Revenue

$493K

Avg. price

$209.98

  • CanaKit Raspberry Pi 4 4GB Starter PRO Kit - 4GB RAM

    B07V5JTMV9

    $159.99·4.8·6.6K revs

    CanaKit Raspberry Pi 4 4GB Starter PRO Kit - 4GB RAM

    Units sold1K
  • CanaKit Raspberry Pi 5 Starter Kit PRO - Turbine Black (128GB Edition) (8GB RAM)

    B0CRSNCJ6Y

    $259.95·4.7·1.4K revs

    CanaKit Raspberry Pi 5 Starter Kit PRO - Turbine Black (128GB Edition) (8GB RAM)

    Units sold1K
  • CanaKit Raspberry Pi 5 Basic Kit (8GB RAM | NO SD Card)

    B0CVR1LP7G

    $209.99·4.6·188 revs

    CanaKit Raspberry Pi 5 Basic Kit (8GB RAM | NO SD Card)

    Units sold400
2

Raspberry Pi

2 ASINs in Top 10

20.9%

Units

1.4K

Revenue

$88K

Avg. price

$67.94

  • New Raspberry Pi 3 Model B+ Board (3B+) Raspberry PI 3B+ (1GB) (3B Plus)

    B0BNJPL4MW

    $52.99·4.6·984 revs

    New Raspberry Pi 3 Model B+ Board (3B+) Raspberry PI 3B+ (1GB) (3B Plus)

    Units sold1K
  • Raspberry Pi 4 Model B (2GB)

    B09TTNPB4J

    $82.89·4.6·310 revs

    Raspberry Pi 4 Model B (2GB)

    Units sold400
3

Givenchy

1 ASIN in Top 10

14.9%

Units

1K

Revenue

$43.8K

Avg. price

$44.98

  • Givenchy Pi For Men. Eau De Toilette Spray, 3.3 Fl Oz (Pack of 1)

    B000C1VX6M

    $44.98·4.6·5.9K revs

    Givenchy Pi For Men. Eau De Toilette Spray, 3.3 Fl Oz (Pack of 1)

    Units sold1K

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