Obs Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Obs sales on Amazon US totaled 8,650 units in July 2026 (▼ 15.2% vs. the prior month), generating an estimated $743,757 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 79.8% of unit volume and 87.6% of revenue, while a typical listing is priced at $53.42. The keyword itself pulled 188,687 Amazon queries over the same period (▼ 38.8% MoM).
Zooming out to the 12-month window ending July 2026, the obs Top 50 moved 102,500 units and $9,967,480 in cumulative sales — an average of 8,542 units and $830,623 per month. Monthly throughput topped out at 11,400 units in December 2025 and dipped to 4,200 in May 2026, leaving the latest reading 10.9% higher than August 2025.
Obs Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
8.7K
▼ 15.2% MoM
Monthly Revenue 2026/07
$743.8K
▼ 26.1% MoM
Top 10 Market Share 2026/07
79.8%
Obs Market Share & Sales Concentration on Amazon US — July 2026
The most-sold obs listing on Amazon US in July 2026 is ASIN B0CPFWXMBL (Brand: Elgato), which sold 1,000 units at $211.99 apiece — equal to 11.6% of every unit tracked in this report.
The Top 10 ASINs account for 6,900 units and $651,581 in July 2026 — 79.8% of unit volume and 87.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Obs' on Amazon
July 2026
Is 79.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CPFWXMBL
Elgato 4K X Capture Card, HDMI 2.1, 4K144 Ultra-Low Latency | VRR passthrough, HDR10, Up to 1080p240 capture, USB 3.2 Gen 2, Works with OBS and more, For PS5, Xbox, Switch, PC, Mac
1K
▼ 50.0%vs. prior month
$213.7K
latest month
12-month trend
B0F59WH24Y
VSDINSIDE Macro Keypad, Stream Controller Deck Gaming Streaming Shortcut Keyboard, 18 Programmable Keys Customizable Visual AI Pad USB Soundboard for OBS, YouTube, Desk Office Setup, Laptop, PC, Mac
1K
▲ 0.0%vs. prior month
$50K
latest month
12-month trend
B0FW3K52JL
Video Capture Card, 4K USB3.0 HDMI to USB C, 1080P60FPS HDMI Capture Card for Streaming, Gaming, Video Recording Compatible with Switch, Xbox, PS4, OBS, Windows, Mac OS, Zoom(Silver)
1K
▲ 0.0%vs. prior month
$9.6K
latest month
12-month trend
B0D9W7J9SK
OBSBOT Meet 2-4K Webcam for PC with 1/2" Sensor, AI Framing & Autofocus | Beauty Mode, Lightweight, Gesture Control, HDR, Dual Microphone, 60 FPS, Web Cam for Streaming, Meeting, Gaming. (Space Grey)
1K
▲ 0.0%vs. prior month
$122.2K
latest month
12-month trend
B0DQ196WLW
OBSBOT Meet SE 1080P 100FPS Webcam for PC, AI Framing Streaming Camera | 1/2.8" Sensor, Beauty Mode, Gesture Control, Staggered HDR, Web Camera for Desktop Computer, Laptop, Meeting.(Space Grey)
500
▼ 50.0%vs. prior month
$33.3K
latest month
12-month trend
B0CZ6XY78Y
OBSBOT Tiny 2 Lite 4K Webcam for PC, AI Tracking PTZ Streaming Camera | 1/2" Sensor, Gesture Control, 60 FPS, HDR, Microphones, Web Camera for Desktop Computer, Laptop, Meeting, Video Calls, etc.
500
▼ 50.0%vs. prior month
$74.2K
latest month
12-month trend
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Best Obs Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
OBSBOT is the best-performing obs brand in July 2026, moving 2,900 units across 5 ASINs for 42.0% of Top 10 volume. Elgato follows with 1,000 units (14.5%), ahead of VSDINSIDE on 1,000 units (14.5%).
With 6 brands splitting the Top 10 and 71.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $54.99 to $211.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OBSBOT
5 ASINs in Top 10
42.0%
Units
2.9K
Revenue
$358.1K
Avg. price
$120.80
B0D9W7J9SK
$129.00·★4.5·2.2K revsOBSBOT Meet 2-4K Webcam for PC with 1/2" Sensor, AI Framing & Autofocus | Beauty Mode, Lightweight, Gesture Control, HDR, Dual Microphone, 60 FPS, Web Cam for Streaming, Meeting, Gaming. (Space Grey)
Units sold1KB0DQ196WLW
$58.00·★4.4·1.7K revsOBSBOT Meet SE 1080P 100FPS Webcam for PC, AI Framing Streaming Camera | 1/2.8" Sensor, Beauty Mode, Gesture Control, Staggered HDR, Web Camera for Desktop Computer, Laptop, Meeting.(Space Grey)
Units sold500B0CZ6XY78Y
$128.99·★4.4·2K revsOBSBOT Tiny 2 Lite 4K Webcam for PC, AI Tracking PTZ Streaming Camera | 1/2" Sensor, Gesture Control, 60 FPS, HDR, Microphones, Web Camera for Desktop Computer, Laptop, Meeting, Video Calls, etc.
Units sold500B0G63LXK6R
$199.00·★4.2·265 revsOBSBOT Tiny 3 Lite AI-Powered Spatial Audio 4K Webcam - Compact AI Tracking | PTZ Camera with 1/2" Sensor, Tri-Mic, Voice Control, 120FPS, HDR, Camera for PC, Mac, Laptop, Streaming, Meeting, Zoom, Teams
Units sold500B0DMF4GLR8
$89.00·★4.4·1K revsOBSBOT Tiny SE 1080P 100FPS Webcam for PC, AI Tracking PTZ Streaming Camera | 1/2.8" Sensor, Gesture Control, Dual ISO, Staggered HDR, Web Camera for Desktop Computer, Laptop, Meeting, Video Calls, etc.
Units sold400
Elgato
1 ASIN in Top 10
14.5%
Units
1K
Revenue
$213.7K
Avg. price
$211.99
B0CPFWXMBL
$211.99·★4.5·963 revsElgato 4K X Capture Card, HDMI 2.1, 4K144 Ultra-Low Latency | VRR passthrough, HDR10, Up to 1080p240 capture, USB 3.2 Gen 2, Works with OBS and more, For PS5, Xbox, Switch, PC, Mac
Units sold1K
VSDINSIDE
1 ASIN in Top 10
14.5%
Units
1K
Revenue
$50K
Avg. price
$54.99
B0F59WH24Y
$54.99·★4.4·665 revsVSDINSIDE Macro Keypad, Stream Controller Deck Gaming Streaming Shortcut Keyboard, 18 Programmable Keys Customizable Visual AI Pad USB Soundboard for OBS, YouTube, Desk Office Setup, Laptop, PC, Mac
Units sold1K
Trending Obs Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FLPXL21H booked 500 units at $20.99. On the growth side, B0D9W7W7PZ leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B0DGXJS6BF close behind at ▲ 50.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FLPXL21H
Guermok USB 3.0 HDMI Capture Card, 1080P 60FPS & 2K30 Video Capture Device | 4K HDMI Pass-Through, Mic Input & Audio Output, USB Video Game Capture for OBS Streaming, PS5, Switch 2/1, Xbox1, Camera, PC
Price
$20.99
Rating
4.2
Reviews
86
Latest month sales
B0D9W7W7PZ
OBSBOT Meet 2-4K Webcam for PC with 1/2" Sensor, AI Framing & Autofocus | Beauty Mode, Lightweight, Gesture Control, HDR, Dual Microphone, 60 FPS, Web Cam for Streaming, Meeting, Gaming.(Cloud White)
Price
$99.00
Rating
4.5
Reviews
2.2K
Latest month sales
B0DGXJS6BF
UGREEN 4K@30Hz Loop Out HDMI Capture Card for 2K 30FPS 1080P 60FPS USB 3.0 | 2K@30Hz Record for Video Capture Card for Streaming Gaming with Low Latency Compatible with Switch 2 PS5 Xbox PC Mac
Unlock to view ASIN details and product titles
Price
$29.99
Rating
4.4
Reviews
1.4K
Latest month sales
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